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Effective personal selling is  about shaping (some call it manipulating) Consumer Behavior. Knowing  what individual variables a consumer possesses can help a salesperson  tailor their pitch or approach. For this assignment, you need to watch  one hour of a network selling channel (QVC or Home Shopping Network) or  watch at least an hour-long infomercial. Note which Internal Consumer Behavior forces influences  the host targets in their pitch process. Do they use self-concept, how  the consumer would feel or how the consumer would look among their  peers? (to name a few) There is a plethora of ways that these "hosts"  sell products. Look for those Internal Consumer Behavior force influences that are unique to the individual and those that influence behavior. The Internal Consumer Behavior forces (to choose from) include: personality self-concept values involvement motivation beliefs and attitudes perception learning Consumers are motivated to act by internal or external stimuli.  Typically, these actions are directed at satisfying unfulfilled needs.  There is a very strong linkage or relationship among attitudes, beliefs,  and behaviors. An attitude is a predisposition to react to a stimulus  in a consistent manner. In other words, if we are favorably disposed to a  product, we are likely to react in a positive way to anything related  to that product. Marketers are very interested in attitudes and beliefs  because they are highly correlated with behavior in the marketplace.  Brand loyalty is one indication of a strong positive attitude in a  consumer about a particular brand. It is important to note that while these factors deal with individual  behavior, marketers attempt to group consumers who share the same  profile into segments that are large enough to be targeted. Topic 1:  Watch one hour of a network-selling  channel (QVC or Home Shopping Network) or watch at least an hour-long  infomercial. This is essentially the introduction area where the  analysis needs to explain where the selling was observed (cable,  Youtube, live streaming, etc.). Identify who the host was by name, what  time you watched, and how you watched.  Also, give details as to why the  host(s) were chosen for this pitch (ex. were they an expert in the  area?). Topic 2:  Identify the three Internal Consumer Behavior  forces that influenced/shaped the host's pitch. Identify (using  sub-headings, Topic 1-a, Topic 1-b, Topic 1-c) three of the seven  factors discussed above that you believe the host utilized to better  connect with target groups.  Based on your knowledge of the behavior of  other consumers, discuss the individual difference factors that affected  their sales approach giving examples of concepts that we've learned  under each appropriate heading (ex. discuss repetition of the message  under the heading LEARNING when talking about classical conditioning).   Topic 3: Rate the effectiveness of the host (1- not  at all effective, through 10- extremely effective). Explain the rating  using Marketing and/or Consumer Behavior terms and concepts. 

attached is the instructions for the final deliveries, I’ll give you what I have already done. I only did a part of it. I want you to make it better and finish everything remaining. For the report I’ll give you a few tips. As long as it looks like a legit final paper report he should be lenient with grading. (Could be ChatGPT to introduce why we chose adidas, what our goals were, post analysis of what we collected and how we tried to interpret findings to give our manager 3 believable stories) I believe examples of this are in the final deliverables slides in week 13/14.  Other things you could include that would make the final report look awesome is just a compilation of our results from qualitative survey with screenshots of the results and some key stats. Then include the anova/ linear regression models I sent you, as well as our 3 final findings. 

You will need to use the Data Analysis and Report Template to record your work. The MS Excel Workbook contains the results from 500 completed surveys from patrons of ABC restaurant. The restaurant’s overall goal is to increase revenue. For this assignment, you will Analyze the data using pivot tables to address a series of questions. Analyze the data and use the data to develop strategic recommendations. Report findings and recommendations using a narrative, charts, and graphs. Important You will submit the MS Excel workbook, and the MS Word report so that you can provide answers to the questions. Be sure to copy and paste the pivot table from the MS Excel workbook into your Data Analysis Report. How Your Work Will Be Evaluated The MS Excel Workbook and MS Word Report both must be submitted. Answers that require a pivot table will be evaluated based on whether the answer is correct. For questions asking for recommendations based on the data, your answers will be evaluated based on how you apply the data and course concepts to support your recommendations. Your submission should be free of errors related to citations, grammar, spelling, syntax, and organization, and be presented in a professional and easy-to-read format Criteria Exceeds Expectations Develops pivot table(s) that correctly calculate the answer and offers practical recommendations based on the analysis of the data, citing relevant sources that support the rationale/recommendation Develops pivot table(s) that correctly calculate the answer and offers practical recommendations based on the analysis of the data, citing relevant sources that support the rationale/recommendation Develops pivot table(s) that correctly calculate the answer and offers practical recommendations based on the analysis of the data, citing relevant sources that support the rationale/recommendation Submission is free of errors related to citations, grammar, spelling, syntax, and organization, and is presented in a professional and easy-to-read format

Brand Extension Marketing Plan In this assignment, you will be assessed based on the following Outcome: GB530-3: Develop strategic marketing plans. This week you will complete and submit an entire Brand Extension Marketing Plan (BEMP) on the behalf of an existing for-profit organization. Using the Marketing Plan guide found in Course Documents, you will now put it all together. Be sure to review the Sample Marketing Plan (Pegasus Sports International) in Chapter 2 of your Kotler text. 1.0 Executive Summary In 4–6 paragraphs, summarize your Brand Extension Marketing Plan. Be sure to include: Product Benefits Target markets Customer needs Value proposition Sales projections When you project to break-even Your keys to success 2.0 Situational Analysis Write a 1-paragraph summary of the current situation 2.1 Market Summary (write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4, and 2.2) In a 1–2 paragraph summary, address: What are your target customer groups? Why? What are your projections for the growth of this market? 2.1.1 Market Demographics (refer to your Kotler text for helpful definitions/explanations) Carefully define the demographic profile of your target market. In a similar fashion, define the geographic target area you are choosing. What are the behavior factors that will influence your decision-making? Define the values and lifestyles (psychographics) of your target market. 2.1.2 Market Needs (refer to your Kotler text to make certain you understand these terms) What are the benefits that are important to your customer base? What needs do they have? Include both customer needs and the customer value assessment. 2.1.3 Market Trends Identify and explain at least three trends that will influence how your customers view your product. These should be trends going on in the industry or the environment; these are trends that your company/product can respond to in some way. Remember: Trends are long term; fads are short term. 2.1.4 Market Growth Is the market growing, static, or diminishing? What are the growth trends? What is the evidence? What research are you using to determine market growth? How will you address the market if it is growing, static, or diminishing? 2.2 SWOT Analysis (refer to Chapter 2 of your Kotler text for a thorough explanation of a SWOT analysis) 2.2.1 Strengths – list and describe at least three positive internal aspects that add value. 2.2.2 Weaknesses – list and describe at least three negative internal aspects that place you at competitive disadvantage. 2.2.3 Opportunities – list and describe at least three opportunities external to your business that will lead to your success. 2.2.4 Threats – list and describe at least three threats external to your business that will threaten your success (e.g., it is common to include unexpected acts of nature, government and regulatory concerns, and competition in this section of the SWOT). 2.3 Competition Describe your competition. Why will customers prefer your product? How will you compete with your competition and win? What is the marketing mix (price, place, promotion, product, you know them as “the 4 P’s of Marketing”) of at least one of your competitors? 2.4 Product Offering What are the current products you offer? How will your new product fit in with existing products? Is there a good fit between them? 2.5 Keys to Success List and describe at least three factors that will determine your success. 2.6 Critical Issues How will you leverage your SWOT strengths and opportunities to your advantage? How will you lessen the impact of your SWOT weaknesses and threats? Where is your product in the product life cycle and why? Refer to your Kotler text for a definition of a product life cycle 3.0 Marketing Strategy 3.1 Mission Establish the fundamental goals for the quality of your business/product offering and customer satisfaction. Define your business/product offering. What are your fundamental goals? (Fundamental goals are those that you would like to achieve with your new product, either as an individual product or as part of the overall company mission. These are directional goals that provide the overall strategic direction for management planning.) State the value proposition. Be sure to look up this term in your Kotler text if you don’t fully understand it. 3.2 Marketing Objectives Include a sentence or two about each of the following: What are your specific marketing objectives? Market share: what is your growth objective by quarter? Market penetration: how do you plan to gain a share in this market? Awareness: how do you plan to gain awareness for your product? Customer acquisition: how do you plan to grow your customer base? Identify a specific, measurable market share and size. Remember that your objectives need to be quantifiable. In other words, objectives need to have a base point, end point, and time frame so you can research to see if you have reached your benchmarks or if your plan needs adjustment. 3.3 Target Markets (refer to your Kotler text to make sure you fully understand what is meant by target market segments) Identify the specific target market segments you have defined. What are the market niches you hope to capture? Describe. Include the rationale behind why these are the optimal target marketing segments. Be specific. 3.4 Positioning (refer to your Kotler text for definition of terms in this section) Describe how your product/service meets the need(s) of your target market segments. Describe how you are different from your key competition. What is the most distinguishing feature of your new product? 3.5 Marketing Mix Product What makes your product different from the competition? What gives your product more value than the competition? Price What price will you charge and how will you determine what price to charge for your product? How will you determine what your product is worth? How will your pricing strategy set you apart from your competition? Place How do you plan to distribute your product? Do you have alternative delivery methods in mind? If so, describe in detail. Will you take responsibility for distribution, or will you rely on an outside firm? How will you decide? Promotion What kind of promotional tools will you use? Describe in detail. How will you determine what promotional tactics will work best? With a limited promotional budget, how do you plan to gain market share? How will you go about evaluating the results of your promotional campaign? 3.6 Marketing Research What type(s) of marketing research do you think will work best to get you the information you need to make informed decisions? How will you evaluate whether the research is providing you with the results you need? Will you conduct the research yourself, or hire an outside firm? Explain why. Note: Do not forget that you need research to determine if you reached your Objectives in 3.2. 4.0 FINANCIALS TIP: Refer to your sample marketing plan at the end of Chapter 2. 4.1 Break-Even Analysis Explain when you will break even. Include a break-even table/chart. Explain the break-even table/chart. 4.2 Sales Forecast Include your sales forecast for the first year by month. For the second and third years, include your forecasts by quarter. Identify the risks you face. Identify the most important components of sales performance. Keep your chart(s) relatively simple and reduce the total number of categories so that your investors can quickly discern the information. Again, refer to the Sample Marketing Plan in Course Documents for assistance on this section. 4.3 Expense Forecast List your expenses for the following items for the next three years: Website Advertising Printed Material Development of retail channel Other (list) 5.0 Controls How will you monitor expenses/revenue? Identify what methods/reports and how often. How will you assess marketing effectiveness? How will you assess changes in the market environment? 5.2 Marketing Organization Roles and Relationships in Your Marketing Functions (who will be responsible and who will implement this Brand Extension Marketing Plan?). 5.3 Contingency Planning Identify risks How you will monitor risks How you will adapt to adversity

Marketing Strategy and Plan Target Market(s) (great detail needed here) Products/Services Pricing Promotion PlaceCost of Goods Through Gross Margin We will also submit the second section of our financial plan.  We are adding the cost of Goods section - Through Gross Margin, to what we have already built with our sales plan.  I have attached the overall financial plan again and a screenshot of the second section. Assumptions  For this Cost of Goods section, good assumptions would include the following: What is the cost of one unit?   (Showing a cost sheet of elements that go into your product would be a good assumption)  Please see your text on the cost of one unit.

Questions 1.? ?Nike would like to increase its share of the athletic shoe market. Define the management decision problem. 2.? ?Define an appropriate marketing research problem corresponding to the management decision problem you have identified. 3.? ?Develop a graphical model explaining consumers selection of a brand of athletic shoes. 4.? ?How can qualitative research be used to strengthen Nike's image? Which qualitative research technique(s) should be used and why?

Using HOT-fit Evaluation Framework: Rough Ride BACKGROUND In this module, we are exploring the evaluation of HIT. In this discussion, you will use HOT-fit as the framework to plan Rough Ride's evaluation. We do not have enough data in the case to evaluate Visionex. Instead, your goal is to demonstrate that you understand what information each Hot-fit dimension is and how it is related to expected outcomes and know what data needs to be collected to measure that dimension. Analysis In this forum, there are five threads.  Four threads are for the HOT-fit framework - one for the three technology dimensions, one for the human dimensions, one for organization dimensions, and one for the net benefit. One thread is for the scope of the evaluation. In the model, there are three dimensions in technology, two dimensions in human, and two dimensions in organization. The level of fit between the attributes in those dimensions benefits a single user, group of users, and organization. Table 1 gives a long list of examples of different measures for each dimension. Look at the case and identify all the possible types of data for each dimension. As a group, you must fully explore each dimension. Some dimensions may not have much data that you can use. For those dimensions, discuss what data you would like to collect. For all your data, you must explain where you will collect the data- user surveys/interviews? System logs? Project charters? After collecting all your data, identify the net benefit you can determine from analyzing the data. For the scope thread, discuss your evaluation's scope and explain why. Are you looking at the individual user, a group of users (which groups), or an organization? How would the data you need change depending on your scope?

Questions 1.Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed over time? In what segments of its business does American Express face the most competition? 2. Evaluate American Express’s integration of its various businesses. What recommendations would you make in order to maximize the contribution to equity of all its business units? At the same time, is the corporate brand sufficiently coherent? 3. Discuss the company’s decision to grow beyond its core affluent consumer base. What did this do for the company and the brand?

Objective is to integrate theory and practice in a personal reflection on what you learned and how you developed the coaching skill over the semester. What has been the impact on your career/job and what has been the impact on others.

At your "Company", you've been charged with researching and recommending more renewable materials to your design team.  Each should student should pick ONE material below (please try to pick one that has been chosen less by other students).   Step One: Pick a material from the list below. Step Three: Log-into the Higg Index, using my credentials and following the steps in the video to get to the MSI. Step Four: Find your chosen material. Take a screenshot of what the MSI says about your chosen material. You will post this to the DB. Step Five:  Research two other alternatives for your chosen material that have better outputs.  For example, lower water usage. Step Six: Post your Higg screenshot and your findings to the DB! NOTE: When you are done, Log-out of Higg, so other users can access! Materials to make better: Cotton (conventional) Cotton (organic) - think here about ways to certify your organic cotton. Rayon Polyester Faux or "Vegan" leather Lycra Elastane Nylon