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For this assignment the student will be evaluating the web metrics of two firms of their choosing. The two firms must be similar in nature to analyze. Both should be part of the same industry, sell similar product/service, both must have websites, if they have a physical location – but both brands must have a physical location. The idea is to make sure they are comparing “apples to apples”. This assignment allows students to evaluate the web metrics and strategy of a real company and assess the effectiveness of the firm’s web strategy based on what they’ve learned. Students are also tasked with developing web strategies that would be helpful to the company they evaluate. Directions Web Analytics Marketing Evaluation – You are required to submit a 6-8-page paper of written analysis describing your assessment of a pair of company’s web strategy (additional pages such as cover page, table of contents, works cited, charts, abstract will not count towards page minimum). For this paper you should: Provide an introduction of both firms, the industry in which they operate and describe their target market. During Unit 7-pull web stats from Similarweb.com. Discuss and compare the website usage and how each firm is using various platforms. (see details below) Evaluate and compare each firms web strategy and make recommendations. Your assignment should be typed in Times New roman 12 pt. font with 1’’ margins. Be sure to include headings for each section. Cite all sources appropriately using APA style formatting. Details Visit SimilarWeb.com. No need to sign-up. Type in the website of your chosen company in the top search box “Free Report on Any Website or App”. Visit the actual website of both firms. This will help to seek clues into their web strategy. Analyze Total Visits Are the firms trending upwards? Decreasing? Staying steady? What may attribute to this trend? Which firm is doing better in terms of visits? Why might this be so? What tactics/strategies could both firm institute to increase total visits. Analyze Avg. Visit Duration Which firm is doing better in terms of visit duration? Why might this be so? What tactics/strategies could both firms institute to increase visit duration? Analyze Traffic by countries Besides the United States, is there significant activity in any other country? If so, which country – and why do you think this is so? What could the firm do to increase visits from other countries? Analyze Traffic Sources Which top three sources are creating the most traffic for each firm? Any differences between the firms in terms of their top three? If there is a difference, why do you think so? Is there something different taking place on one website vs the other? Analyze Search Which type of search are each firm depending on most often – Organic or Paid? Are there any correlations (similarities/differences) between the top keywords between Organic and Paid? What could the firms do to increase Search traffic? Analyze Social Which social channels are bringing in the most traffic? Any differences/similarities between the two firms? Why do you think this is so? What could the firms do to increase social visits?

This project will have you compare and contrast the cost, capital, and cash considerations of the following transportation modes; aviation, rail, road, off-road, ship, pipelines, cable, and space.  Overall Project Outline Week 1 – This week, begin a formal project by formulating information pertaining to how the various transportation modes (aviation, rail, road, off-road, ship, pipelines, cable, space) compare and contrast with each other specifically relating to cost, capital, and cash considerations. Week 2 – This week, continue your project by entering information on pricing, economic, and financial considerations for each mode. Week 3 - This week, continue your project by entering information on pricing, economic, and financial considerations for each mode. Week 4 – This week, continue your project by entering information on pricing, economic, and financial considerations for each mode. Week 5 – This week, continue your project by entering information on pricing, economic, and financial considerations for each mode. Week 6 – Submit Assignment 6.1 Research Project.

Week 2 Learning Journal Collapse (Due by Sunday, midnight of your time zone in Week 2) Your Worldview In All Marketers are Liars, Godin discusses the effect of a customer's worldview on their reaction to products and services, as well as its impact on their purchasing decisions and recommendations to friends and family. Consider how Godin's ideas apply to you, by responding to the questions below: In general, what values, beliefs, and biases do you think that you bring to your purchasing decisions? Describe a specific purchase that you made and explain how your values or beliefs affected your choice of product or service in this case Give an example where you recommended a product or service to your family or friends, or warned them against one. Do you think this interaction reflected your shared values or beliefs?

You will provide an analysis (excl. graphs, charts, cover page, and any supporting materials). Your analysis should include industry ranking, competitive analysis, financial ratios, and overview of international operations. All of your research should be supported by quality sources, data and based on theoretical concepts

Please write the day to day responsibilities for NETWORK ISE ANALYST. Please follow the below instrutions. 1.) Cisco ISEImplementation/Configuration 2.) Cisco routing/switching 3.) Any exposure to Cisco Load Balancers 4.) Should be more on CISCO ISE FOR EXAMPLE: 1.Working extensively on device profiling, authentication and authorization mechanisms using AAA, RADIUS, 802.1X, Policy buildups for Posture Compliance Policies and Rules for Checking the devices coming onto Network, Remediation Process, Access, and Controls, and Segmenting the Global Networks for NAC Solutions for Cisco ISE NAC Appliances. Job Description: seeking an experienced Cisco ISE NAC professional. This position requires a advanced knowledge of route/switch, wireless, Cisco and third-party security products. Candidates seeking this role will take on the responsibility of managing and securing the environment and will implement LAN and WLAN security using ISE. All facets of this role will regularly collaborate with other regional experts and will require excellent communication skills.

Please click here to view the criteria by which you will be assessed for the achievement of the CLO for this unit. Please use this Essay Template provided to complete your assignment. In this unit, your writing skills will be assessed. Case Analysis Read the sections of the text that begins on page 315 through page 319 titled: Canada-US Relations, Mexican Economic Reforms, The North American Free Trade Agreement, Two NAFTA-Specific Issues Then conduct research in the LIRN about the history of U.S. Free Trade Agreements and also the TPP and TTIP. Additionally, conduct research in the current news about the changes that have taken place under the current political Administration After you have completed the research, write a 4-5 page paper (not including the Cover page and the Reference page) in APA format. Please respond to the following prompts. Summarize the history of trade between the United States and Canada and Mexico (include the time before NAFTA and after). Explain the implications of the NAFTA agreement today given the changes in the political environment. Describe how the NAFTA agreement differs from the proposed Trans Pacific Partnership. How might that impact U.S. relations with those countries? What changes have taken place in trade policies and agreements in the current political environment? How might that impact U.S. relations globally. Below is a recommended outline. Cover page (See APA Sample paper) Introduction A thesis statement Purpose of paper Overview of paper Body (Cite sources using in-text citations.) Chronology of trade between the U.S. and Canada and Mexico. Implications of NAFTA today and the difference between it and the Trans Pacific Partnership Discuss the changes to U.S. trade agreements under the current administration and in the current political environment Conclusion – Summary of main points Lessons Learned and Recommendations

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Part 1 After completing the readings, write your initial discussion post. What is the definition of “competitive advantage?” What are the four critical questions to achieve a competitive advantage? Using each of the three readings (citing and referencing each one), compare and contrast common themes and viewpoints each one has about sustainable competitive advantage. Using an organization where you have worked, what might some of their sustainable competitive advantages be? Are they using those advantages well or not? Additional reading resource provided below https://eds.p.ebscohost.com/eds/ebookviewer/ebook?sid=925f6763-1ec4-4267-bbc9-258c63d698eb%40redis&ppid=pp_viii&vid=0&format=EB Required Resource Howarth, R. (2014) Elevate: The three disciplines of advanced strategic thinking. Wiley. Additional Resources for Discussion Research: Aldrich, H. , Jones, T. and McEvoy, D. (1984) Ethnic advantage and minority business development, in: R. Ward and R. Jenkins (Eds) Ethnic Communities in Business , pp. 189210. Cambridge: Cambridge University Press. Rahim, F.B.T. and Zainuddin, Y.B. (2019), “The impact of technological innovation capabilities on competitive advantage and firm performance in the automotive industry in Malaysia”, in Ghani, S.A.C., Abdullah A.A., Sani M.S.M, Hamzah W.A.W. (Ed.), Proceedings of the 3rd International Conference on Automotive Innovation Green EnergyVehicle, Vol. 2059, AIP Publishing, KuantanMalaysia, pp. 20030-1-20030-12, doi: 10.1063/1.5085973. Salavou, H.E. (2015), “Competitive strategies and their shift to the future”, European Business Review, Vol. 27 No. 1, pp. 80-99, doi: 10.1108/EBR-04-2013-0073. Strandvik, T., Holmlund, M. and Lähteenmäki, I. (2018), “One of these days, things are going to change!’ how do you make sense of market disruption?”, Business Horizons, Vol. 61 No. 3, pp. 477-486, doi: 10 Part 2 Select two companies in the same industry (example: Target and Walmart; Ford and Chrysler; Verizon and T-Mobile ; Apple & Samsung). Provide a brief summary of each company’s vision and mission. Using sources to support your thoughts, describe what you feel are the differences in strategy/focus each company uses, the unique value each tries to communicate to customers (marketing), and how successful you feel each company has been at implementing and communicating their strategic advantage

How does the European Union compare and contrast to the NAFTA region in size, institutional structure, and depth of integration? Find one news article about the United States and NAFTA written in either 2016 or 2017 and summarize it for the class. Did the article change your opinion about NAFTA? Why or why not?