Expert Answers

Description Requirements: Pick an organisation of your choice (you will need to avoid companies listed in the module handbook list) operating in any industry, profit or not-for-profit. You are working for a marketing consultancy firm. Your consultancy firm has been brought in to analyse and make recommendations to the Board of Directors on how the organisation can improve their social and environmental sustainability. Through your own secondary research, critically analyse their current approaches to sustainability marketing. Using theories and frameworks from the module to analyse and audit their marketing mix approaches and practices (e.g product, place, physical evidence, people and promotion). Produce a 3,000 word REPORT evaluating how the organisation incorporates sustainability (triple bottom line) factors into their marketing approach and suggesting improvements. From your analysis, you need to make suggestions on how the organisation can improve their sustainability marketing efforts by making recommendations to the sustainability marketing mix for the organisation. There are no specific guidelines for word weightings, but as a guide: Introduction to organisation by exploring/evaluating its ethos, values and mission (10%) How the organisation currently incorporates social and environmental objectives into their marketing strategy (an evaluation of current practices) (45%). You need to explore the marketing mix here. Choose 3 areas out of four suggested: Product or Service evaluation (15%) Consumer targeting and decision making (eg. vulnerable consumers, green consumers, gender issues, inclusivity etc) (15%) Place/Distribution and supply chain (15%) (part of the Circular economy model (eg. https://www.ellenmacarthurfoundation.org/topics/circular-economy-introduction/overview) Promotion (eg communication via social media and other platforms) (15%) Product or Service evaluation (15%) Consumer targeting and decision making (eg. vulnerable consumers, green consumers, gender issues, inclusivity etc) (15%) Place/Distribution and supply chain (15%) (part of the Circular economy model (eg. https://www.ellenmacarthurfoundation.org/topics/circular-economy-introduction/overview) Promotion (eg communication via social media and other platforms) (15%) 3. Recommendations for improvements in the Sustainability Marketing mix (45%) Recommendations should be offered to three areas (out of 4) Important issues to note: Please consult the module leader (Dr Panayiota Julie Alevizou) of your company before proceeding too far in your assignment to determine the suitability of that organisation. You will be expected to use a range of different sources to research your organisation, not just information from your chosen company’s website (please see module handbook for a list of sources). Be sure that your answer uses theories and concepts from both the module and your own wider reading about sustainability marketing and ethical theory (sustainability marketing framework, triple bottom line, frameworks explored in class, consumption behaviour, sustainability values, objectives and strategy). Make sure you analyse the evidence of your company using the aforementioned concepts and theories. You must provide evidence, as well as the wider literature to support your recommendations for a new sustainability marketing mix COMPANIES TO AVOID FOR THE INDIVIDUAL ASSIGNMENT COMPANIES TO AVOID FOR THE INDIVIDUAL ASSIGNMENT Companies to avoid in your individual assignment but you may wish to use them for the seminars as examples. IKEA, Nike, Inc. X/Twitter, Inc. Exxon Mobil Corporation, The Walt Disney Company CVS Health Corporation, Tesla, Inc. Facebook (Meta Platforms, Inc.) LinkedIn Corporation (owned by Microsoft) Pinterest, Inc. Alibaba Group Holding Limited Google (Alphabet Inc.) Starbucks Corporation Netflix, Inc. The Coca-Cola Company Amazon.com Inc. Pfizer Inc. JPMorgan Chase & Co. Spotify Technology S.A. McDonald's Corporation Airbnb, Inc. Procter & Gamble Co. Mondelez International, Inc. GlaxoSmithKline plc Toyota Motor Corporation Microsoft Corporation IBM (International Business Machines Corporation) Target Corporation The Home Depot, Inc. Ford Motor Company Uber Technologies, Inc. Berkshire Hathaway Inc. Royal Dutch Shell plc General Electric Company (GE) Merck & Co., Inc. PepsiCo, Inc. Goldman Sachs Group, Inc Pinterest, Inc. Johnson & Johnson Snapchat (Snap Inc.) Samsung Electronics Co., Ltd. Novartis AG Bayer AG Chevron Corporation Costco Wholesale Corporation Tencent Holdings Limited The Kraft Heinz Company Wells Fargo & Company BP plc, Unilever, Marks & Spencer Croda International Barclays Kingfisher plc British Airways J Sainsbury plc RSA Insurance Group Melrose Industries SSE plc Glencore Persimmon plc Rentokil Initial GlaxoSmithKline Imperial Brands Aviva Morrisons Smith & Nephew Vodafone Reckitt Benckiser Group EasyJet Standard Chartered Anglo American plc Tate & Lyle Paddy Power Betfair BP (British Petroleum) WPP plc Next plc BT Group Centrica Whitbread Diageo Severn Trent InterContinental Hotels Group AstraZeneca Glencore plc British Land Company ITV plc Lloyds Banking Group Sainsbury's TUI Group Burberry Group Morrisons Rolls-Royce Holdings Tesco M&G plc British American Tobacco HSBC Holdings, ADIDAS

Description "Consumer Behavior Blog Post – The influences of social media on attitude-toward-the -object approach? " Social media has impacted our lives in many ways; it is an important communication tool that people use to connect with other people or organizations. Consumers use social media to share their experiences, reviews, advice, warnings, tips and any other information that may be appealing to their “connections” or "friends". This shared information can often be a helpful source which may influence consumers' decision-making. Based on what you've learned, how does social media influence a consumer's attitude towards a brand or advertisements? Has social media affected your purchasing decisions or opinion of a brand? Your blog entry should be approximately two to three paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers. RESPOND TO THESE POSTS AS WELL: Huff  RE: Week 7 Discussion COLLAPSE Overall Rating: 1 2 3 4 5 Your Rating: 1 2 3 4 5 Based on what you've learned, how does social media influence a consumer's attitude towards a brand or advertisements? Has social media affected your purchasing decisions or opinion of a brand? From the beginning social media started out as websites for people to reconnect with family/friends and to post photos. As time and demand has evolved, the social media platforms have turned mostly into a business format. and what I mean by that is social media are a key component for businesses for their marketing strategies. According to sprout social, 74% of shoppers make their decisions based on social media (socialmediaweek, 2017). Social Media influences a consumer's attitude towards a brand by word of mouth from family/friends, celebrities, and or how many people are following that particular brand. For instance, when a celebrity is sponsored by a company and promotes it via Instagram, etc, people are liable to buy from what that celebrity says and they could be lying.  Social media affects my purchasing decisions and opinion of a brand all the time. I started buying clothes from this website called Fashion Nova (Instagram boutique) because based on the reviews how good their jeans are. Other times I wouldn't buy a product because of bad reviews. Bad reviews definitely can have a affect on a customer purchase.  https://socialmediaweek.org/blog/2017/05/social-media-influencing-purchase-decisions/  AND THIS ONE: Ramsey  RE: Week 7 Discussion COLLAPSE Overall Rating: 1 2 3 4 5 Your Rating: 1 2 3 4 5 Friends and family definitely influence some of my consumer behavior. One of the reasons is because I know and trust their opinions. The level of influence depends on the person and the service/product. I have several "friends" on social media that I consider fellow foodies- if they post about a restaurant experience I take note. Just the same if some of my "friends" that workout post about a new workout, gym or workout product- I will take note.  The interesting thing is- I tend to be influenced more from a positive post than a negative one. So if someone posts about how great the food was at a new place- it makes me want to try it- but if someone post about poor service or the food not being impressive- I tend to want to take a chance or see for myself.

Description Fnal Livelihood NW Client assignment is an individual assignment to complete the Marketing Recommendation Worksheet . for the assigned Livelihood NW Client. The 2-page worksheet (along with 1-2 page Appendix as needed) should be submitted to Canvas. The purpose of the assignment is to practice making a strategic marketing recommendation that integrates marketing strategy, a tactical recommendation, and customer research and implementation information. This is also an opportunity for you to create an important portfolio piece for a real-world client. The Marketing Recommendation worksheet involves creating an engaging title, defining the objective (provided by the Client), creating a position statement that recommends a need-based target market and a tactical change, and describing and illustrating the tactical recommendation such that the client can implement the recommendation, providing marketing research supporting the recommendation with evidence of customer value, estimating the tactic cost and timeline, and including any additional references and information necessary to support the recommendation

Description Common Assessment Content and Instructions In preparation for a group marketing plan, every student is expected to prepare a section of the report individually. This individual assignment focuses on some of the research and analysis necessary before specific marketing strategy is developed. Your instructor will assign the specific research section (it could be external environment, competitors, consumer analysis) but, importantly, you must demonstrate your ability to find relevant secondary sources for your assigned industry and then write your analysis from these sources. Each student should start their report with an industry overview as guided by the following: 1) Industry Overview An industry analysis is a marketing process that provides statistics about the market potential of your business products/services. This section should include: Size of the industry in the UAE (such as revenue data and/or sales volume). Growth of the industry over the past 3 years in the UAE. Identify key competitors in the UAE market. In developing this industry overview students are expected to use credible data from industry-based databases, such as Euromonitor and Statista databases. Your instructor will discuss these database tools in class. It’s important to profile the current state of your industry. Identify and indicate where the industry seems to be heading, using metrics such as size, trends, and projected growth, with plenty of data to support your findings. 2) Assigned Research and Analysis Section Next, the student should follow a relevant content guide for the particular research and analysis sector they are assigned, as provided by the instructor. For instance, undertaking an external environmental analysis might be expected to identify relevant information within the demographic, economic, cultural, political, technological and natural environments and then explain how these external factors impact the assigned industry/product category (whether an opportunity or threat). Alternately, a competitor analysis might be directed to identify direct and indirect competitors and undertake an analysis of their market positions, marketing strategies and competitive advantages. Importantly, students should do more than provide facts using relevant and credible secondary sources (i.e., databases such as Euromonitor or Statista). They should discuss the implications of their findings for their assigned product category and use relevant course concepts to provide a logical analysis. Students should aim to provide enough depth and breadth to each issue also.

Description Part 1 - Topic Response Examine the question inside the discussion board and provide a response based on this week's readings and resources. You are encouraged to take a position on the issue and to support it with deductive reasoning, logic along and references to the textbook. Requirements: Use the text as a resource (e.g. Wood, 2016, p 4) and also cite at the bottom of your post using APA style. Treat your discussion board posts as mini papers; your responses should be well written, insightful and free of grammatical errors. 

Description Instructions Goal: Demonstrate the ability to create a final project that uses both research-based and personal content while using presentation software to communicate with an intended audience.  Description: During the first six-weeks you formulated a project plan, researched the content of the plan, and collected quality academic and non-academic sources. For the week 7 Final Project you will create a presentation (CO8) that builds upon the Week 3 Project Plan and the Week 5 Location and Access (Source Organization worksheet) that effectively communicates the knowledge you have gained during COMM120. Please consider the following: Presentation will include an introduction, body, conclusion, and properly formatted reference/work cited slide in the citation style of your degree program (APA, MLA, or Chicago). Clear evidence that the topic was researched and expanded upon the week 2 Project Plan (CO2 & 5). Presentation provides audience with information to increase their knowledge of the topic presented (CO1). Presentation engages the audience by using elements such as images, graphs, and charts. Appropriate citations must be included. Three (3) vetted credible sources. One (1) of the sources must be scholarly and from the library.

Description "Family Dynamics and The Chapters of My Life" research throughout the notes of family systems concepts that you see illustrated in your own family life.You may use some of the concepts in bold print in the Weekly Summaries.  You will identify each concept and tell how it applies to your own family system.  Please use the APA format and cite at least four (4) sources. I have guidelines on using the APA format and citing sources posted in Student Resources for you.  Please submit your research paper into THE Dropbox called “Family Dynamics Paper.” Follow the directions below for a step-by-step process. Assignment Requirements (Use as a checklist): Identify six or eight marriage and family concepts and explain how they apply to your own family system over the years Use a 10 or 12 pt Arial or Times New Roman Font Double-space paper Minimum of 1200 words. No more than 2,000 words Minimum of four (4) cited sources Use APA format and parenthetical citations right after cited material (See below) Make sure your name is on your paper Paper should contain an introduction, a body, and a conclusion Suggested Outline Introduction – 1st paragraph  Define concepts to be covered Explain how you see these concepts in your own family List the main concepts you are going to discuss in the body of the paper. Make sure to have at least 6. You need one paragraph in the body for each point you mention in this part of the introduction. State thesis: purpose of paper. This is the last sentence of your introduction. (Ex: Since families play such a major role in our lives, it is very important to understand the theories and systems at work within them .) Body – 2nd thru 6th or 8th paragraphs  The 2nd paragraph of your paper (or 1st paragraph of the body should discuss the first concept you listed in the introduction. The next paragraph of your paper should discuss the 2nd concept you listed. Continue in this pattern until you have addressed the concepts you listed. Conclusion – Last paragraph  Restate your thesis or the purpose of your paper Write about why this is important

Description Final Personal Evaluation Speech The purpose of our final personal evaluation speech is to offer you an opportunity to reflect on what you have learned throughout the semester. In this 3-5 minute speech, please address the following prompt questions below. Although an outline is not required and not necessary to submit, I highly recommend you outline your speech. Use the skills you have learned within our class. I will be grading based on including all elements of a speech...intro, body, conclusion.  Final Personal Evaluations Speech Prompt Questions:  What have you learned from the textbook and lectures that have influenced your view of what it means to be an effective public speaker? Cite specific lectures and pages in the textbook. I am looking for at least two citations from modules and two citations from the textbook. How have you seen yourself grow and become a more effective public speaker throughout the semester? In what areas do you think you can still improve as a public speaker? What was your one big takeaway from our course? Speech requirements:  Your evaluation speech must be between 3-5 minutes. You will need to film this speech in front of at least two other people. They can be any two people of your choosing, but please make sure the audience members are visible within your recording. You can record face-to-face with your audience present or over Zoom.  Student must be standing while presenting.  Keyword note cards are allowed and highly encouraged.  Connect course content throughout your speech, including a minimum of two module citations and two textbook citations.  Include the following within your speech: Introduction: Attention getter Transition Statement 

Description What ethical issues are created by the gate keeping function of the media? What strategies or suggestions do you have for bypassing this function of the media to ensure that you get access to the information you want/need?

Description Choose the tip I have attached fregarding speaking skills/presentations: #80. In 5 sentences, write an example of an upcoming presentation (real or hypothetical) in which you would use this tip effectively.