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Saudi Application Instructions : Due week 12 on 28/04/2024. (Refer to the Textbook Chapters 7, 8, 9 &10) – For legal reasons, you will not actually create business profiles and launch a campaign on different platforms. You will merely write the proposed plan and the expected results and accumulated costs, using real facts from the chosen used platforms. So, do the proper research and choose wisely.. Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program. Answer this question:  C ) . What platforms and digital media you will use to deploy your campaign, and for which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and any other platform that might help achieve your goals, like google, YouTube, etc. (Must include screenshots of the platforms’ process of creating the campaign). Also, include a table of the budget allocations for each platform on a monthly basis. Try to justify your selection. 

Journal Article Analysis 3 Choose one of the following terms for your research. Follow the assignment criteria for these activities found on the syllabus.   core practices philanthropy hostile work environment integrity conflict of interest Now, here you have the instructions as per described in my syllabus. please use thus information to complete the assignment in a satisfactory manner.  JOURNAL ARTICLE ANALYSES: INDIVIDUAL ASSIGNMENTS There will be eight journal article analyses. Each student will select one of the key terms and conduct a search of online Library resources to find onerecent peer-reviewed article (within the past 3 years) that closely relates to the key term you select. These assignments will be due at 11:59 p.m. EST on the first Sunday during the Module in which they are assigned. NOTE: Use only the article you select as the sole source for these assignments. Do not add any additional source material.  Your submission must include the following information in the following format: DEFINITION: a brief definition of the key term – (the definition should come from the article) SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article's author, note their credentials and why we should put any weight behind his/her opinions, research, or findings regarding the key term. DISCUSSION: Using 300-350 words, analyze the article as it relates to the selected key term. This is the most important part of the assignment. Analyzing articles is an opportunity to delve into organizations to determine best practices. As pertains to Business Ethics, it is an opportunity to discover whether organizations engage in ethical business practices. Corporate Social Responsibility is a way to learn whether organizations take responsibility for their roles in business and are held accountable for their actions…whether good or bad. Organizations in and of themselves are just things. However, when you add people to them, they then become what are known as living and learning organizations – aka knowledge organizations.  REFERENCE: The source for the analysis must be listed at the bottom of the submission – APA format required. Use only peer-reviewed journal articles for these assignments. Refrain from using texts, blogs, .com’s, or other unreliable internet sources. A title page is required for these assignments. Use the APA Style 7 ed. student version guidelines (APA Style (7th ed.) Guidelines) to format the title page. Be sure to use the headers (Definition, Summary, Discussion, Reference) in your submission to ensure that all aspects of the assignment are completed as required. Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment. Further, any flagged documents will result in zero points for the assignment. Flagged documents mean that an attempt at plagiarism exists, or manipulation of the Turnitin process has been attempted. This is unacceptable conduct and will not be tolerated. A sample of the format for this assignment can be found in Moodle in the Course Resources section at the top of the Course room. Do not deviate from this format. NOTE: I AM ATTACHING THIS SAMPLE FOR YOU BELOW.  When analyzing articles think about the following: 1. What key term was chosen by the author? 2. What is the significance of this key term? 3. What are the theoretical underpinnings for why this key term was chosen? 4. What key finding did the author of the article discuss regarding the key term as it applies to organizations in regard to business ethics? 5. What conclusion can you infer from the article?

Dropbox Assignment 2: The Paper Assignment Instructions Look at Figure 10-26 Media Characteristics on page 355 of our text. Choose one of the first 6 media (we will address digital media in Week 6) for your new client and tell the instructor how you are going to implement that media utilizing the media strategies beginning on page 337. I have attached the text to help with this assignment. What Internal and External Factors Are Operating? Media strategies are influenced by both internal and external factors operating at any given time. Internal factors may involve the size of the media budget, managerial and administrative capabilities, or the organization of the agency. External factors may include the economy (the rising costs of media), changes in technology (the availability of new media and new buying methods), competitive factors, and the like. While some of this information may require primary research, much information is available through secondary sources, including magazines, syndicated services, news sources, and online. One service’s competitive information was shown in Figure 10–1. Another is Kantar, although there are numerous other sources. Where to Promote? The question of where to promote relates to geographic considerations. As noted in Chapter 7, companies often find that sales are stronger in one area of the country or the world than another and may allocate advertising expenditures according to the market potential of an area. For example, the Mexican beer Pacifico has a much greater brand share of the beer market in the Pacific census region than in the Midwest census region. The question is, where will the ad dollars be more wisely spent? Should Pacifico allocate additional promotional monies to those markets where the brand is already among the leaders to maintain and expand market share, or does more potential exist in those markets where the firm is not doing as well and there is more room to grow? Perhaps the best answer is that the firm should spend advertising and promotion dollars where they will be the most effective—that is, in those markets where they will achieve the desired objectives. Unfortunately, as we have seen so often, it is not always possible to directly measure the impact of promotional efforts. At the same time, certain tactics can assist the planner in making this determination. Page 336 Using Indexes to Determine Where to Promote In addition to the indexes from MRI-Simmons, three other indexes may also be useful: The survey of buying power index is conducted for every major metropolitan market in the United States and is based on a number of factors, including population, effective buying income, and total retail sales in the area. Each of these factors is individually weighted to drive a buying power index that charts the potential of a particular metro area, county, or city relative to the United States as a whole. The resulting index gives media planners insight into the relative value of that market. When used in combination with other market information, the survey of buying power index helps the marketer determine which geographic areas to target. The brand development index (BDI) helps marketers factor the rate of product usage by geographic area into the decision process. BDI = Percentage of brand to total U.S. sales in the market Percentage of total U.S. population in the market × 100 The BDI compares the percentage of the brand’s total U.S. sales in a given market area with the percentage of the total population in the market to determine the sales potential for that brand in that market area. An example of this calculation is shown in Figure 10–8. The higher the index number, the more market potential exists. In this case, the index number indicates this market has high potential for brand development. FIGURE 10–8 Calculating BDI BDI = Percentage of brand sales in South Atlantic region Percentage of U.S. population in South Atlantic region × 100 = 50 % 16 % × 100 = 312 The category development index (CDI) is computed in the same manner as is the BDI, except it uses information regarding the product category (as opposed to the brand) in the numerator: CDI = Percentage of product category total sales in market Percentage of total U.S. population in market × 100 The CDI provides information on the potential for development of the total product category rather than specific brands. When this information is combined with the BDI, a much more insightful promotional strategy may be developed. For example, consider the market potential for coffee in the United States. One might first look at how well the product category does in a specific market area. In Utah and Idaho, for example, the category potential is low (see Figure 10–9). The marketer analyzes the BDI to find how the brand is doing relative to other brands in this area. This information can then be used in determining how well a particular product category and a particular brand are performing and figuring what media weight (or quantity of advertising) would be required to gain additional market share, as shown in Figure 10–10. Page 337 FIGURE 10–9 Using CDI and BDI to Determine Market Potential CDI = Percentage of product category sales in Utah/Idaho Percentage of total U.S. population in Utah/Idaho × 100 = 1 % 1 % × 100 = 100 BDI = Percentage of total brand sales in Utah/Idaho Percentage of total U.S. population in Utah/Idaho × 100 = 2 % 1 % × 100 = 200 FIGURE 10–10 Using BDI and CDI Indexes Table Summary: The table is divided into two sections. The first section summarizes four combination results for high and low BDI, with high and low CDI. It is divided into three columns, where column 1 has the row headers and columns 2 and 3 have the four combinations. The second section divided into two columns with no headers summarizes four results for high BDI and high CDI, high BDI and low CDI, low BDI and high CDI, and low BDI and low CDI. High BDI Low BDI High CDI High market share Good market potential Low market share Good market potential Low CDI High market share Monitor for sales decline Low market share Poor market potential High BDI and high CDI This market usually represents good sales potential for both the product category and the brand. High BDI and low CDI The category is not selling well, but the brand is; probably a good market to advertise in but should be monitored for declining sales. Low BDI and high CDI The product category shows high potential but the brand is not doing well; the reasons should be determined. Low BDI and low CDI Both the product category and the brand are doing poorly; not likely to be a good place for advertising. While these indexes provide important insights into the market potential for the firm’s products and/or brands, this information is supplemental to the overall strategy determined earlier in the promotional decision-making process. In fact, much of this information may have already been provided to the media planner. Since it may be used more specifically to determine the media weights to assign to each area, this decision ultimately affects the budget allocated to each area as well as other factors such as reach, frequency, and scheduling.

Responses to two peer posts will come later.     Week 4 Readings Week 4 ReadingsMarketing Strategy - Chapter 6: The Marketing ProgramChapter 6 of our textbook will introduce you to important strategies that you need to know in order to successfully bring a product to market, known as the 4Ps. This include product, pricing and supply chain strategies. You will also learn about IMC (integrated marketing communications and personal selling and sales management. Issues such as product design, affordability, distribution convenience, and product awareness are major considerations in developing an effective marketing program. "The AIDA Model: A Proven Framework for Converting Strangers Into Customers" by Amanda SellersThe article helps explain the AIDA model in more depth. You will need to review this article in order to complete this week’s discussion.   Week 4 Videos Week 4 VideosAIDA Model - The sales funnel technique to boost your content marketing (4:43) Video not loading? Watch on Youtube  Describe Integrated Marketing Communications (IMC) and AIDA. 2. Apply the AIDA model to a real life example of IMC selecting one of the following:  a favorite restaurant, a clothing brand, or a bank. Give a specific example. Do some brief research on the model and the example you choose. In the discussion, explain the 4 elements of the model in relation to your example, including your research findings. Relate what you write to at least one thing from the AIDA article in this week's readings, and be sure to include in-text citations and the article as a reference item. 

MY INTERNSHIP STARTED UN JULY 2 AND GO THROUGHS SEPTEMBER 30 sample paper is included. My internship is marketing, athlete relations and pr at EAG sports management Athlete Relations Intern, EAG Sports Management, Los Angeles, CA October 2023 - Current Assist publicists with media lists, event grids and maintaining databases Assist publicists with outreach for holidays and special events as directed Collaborate with publicist to schedule player events Assist athlete relations with event planning, reservations, travel and other day-to-day tasks

FORMATTING: Formatting for all assignments should follow APA Style, 7th ed. guidelines - student version. Manual: American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). Online: Guides for APA Style, 7th ed. Formatting can be found using the following website: APA Style (7th ed.) Guidelines HOW TO COMPLETE THE CASE STUDIES: There will be eight case studies in which teams of students will answer the corresponding questions (two pages minimum). These assignments will be due by 11:59 PM (Eastern) on the second Sunday of the Module in which they are assigned. Follow APA Style 7 ed. guidelines for these assignments including adding separate title and reference pages. Use in-text citations to identify which source was used to support the response. At least two peer-reviewed academic journal articles should be used as support material. Use the Q & A format if desired. Responses to the questions must be analytical and well-developed using course concepts and source material for support. Critical thinking and in-depth analysis will be among the criteria used to evaluate your work. THIS WEEK'S CASE STUDY: Case Study 2 Research Google, answer the following questions, and be sure to cite your sources. Follow the assignment criteria as stipulated on the syllabus. 1. Has Google implemented a strategy that serves all stakeholders? (I ONLY NEED YOU TO ANSWER THIS QUESTION) 2. How can Google respect privacy and yet still maintain its profitability? 3. How will increasing global regulation of privacy affect Google’s operations?

Explain why corporate intelligence is important to business and identify when it becomes an ethical issue. This is how to complete this discussion forum post and reply assignment in a satisfactory manner as per the requirements instructed in this course's syllabus: Discussion Forums: Individual Assignments Post your initial response to the discussion question(s) as early in the module as you can to give others an opportunity to respond. However, the initial responses are due on the first Sunday of the module in which they are assigned by 11:59 p.m. EST. Initial posting should be at least 250 but no more than 300 words. The objective is to write succinctly and concisely on topics provided in the forums. Your primary posting can end with a "tag- line" or a related question of your own. Initial responses should include only one peer-reviewed source to support your work (i.e. use the reading material) NOTE: I WILL PROVIDE YOU MY COURSE'S READING MATERIAL OPTIONS IN CASE THAT YOU'D LIKE TO USE ANY OF THEM AS YOUR SOURCE.

Journal Article Summary  Within each module, there is a list of key terms. Each student will select one of the key terms and conduct a search of online Library resources to find 1 recent peer reviewed article (within the past 3 years) that closely relate to the concept. Your submission must include the following information in the following format: DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement. SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article's author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term. DISCUSSION: Write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment. 

Assignment Question Why do people fail to practice business ethics in organizations? Discuss all factors involved in this issue.

Assignment 5 1. Project Cost Estimation for MAGIC Project. Find in the attachment for additional information on the MAGIC project. The attached MAGIC Project WBS & Schedule document gives you planning details about the project, its WBS constructed, schedule developed, and resources planned and assignment information. INTRODUCTION Congratulations! You were just informed that your team has been awarded a new IT project titled “MAGIC Project”, which aims to develop a super and fantastic software program that can work like magic! Upon receiving this great mission, you worked closely with your team members and the clients to determine the Scope and Schedule for this magic project. Yes, you have planned on two aspects of the triple constraints already, with only one left to form the complete project baseline plan (see the attached draft WBS and Schedule). Great starting point! DESCRIPTION So, you have put the task – Cost Estimation – as of the 1st priority on your busy agenda today. Now you have gathered all your great team members here and where should you start? TASK 1 You quietly browsed through the lecture notes you took in one PM class a couple of years ago (lucky you didn’t throw them away!) and made up your mind that you should start by identifying the cost categories and cost items related to completing this magic project. After several turns of hot discussions, you and your team have agreed on the following identified costs: Cost Type Cost Estimate Total Estimate:__________________________ You discussed the initial estimates with the top management and they seem to see eye to eye with you about the identified cost items. As a kindly reminder, they also suggest you go over the estimates once more to make sure there are no missing items. For instance, have you considered the following cost types/items: human resource cost, software development costs, software purchase costs, hardware costs, networks, ongoing support costs, and possible Admin costs (above typical overhead)… TASK 2 Now you are pretty confident that your cost estimates are reasonable and comprehensive. What is the next step to go? Once again, you feel so glad that you kept a good record of your school stuff so that you have the notes to refer to whenever needed! Here you go – allocate the identified cost estimates to individual work items over the project duration and develop the time-phased project budget (a.k.a. cost baseline)! Months Tasks April May June July August Total by Task Monthly Planned Cumulative 2. SEE BELOW FOR THIS WEEK'S DISCUSSION TOPICS. YOU CAN DISCUSS ANY OF THE FOLLOWING TOPICS (TITLE YOUR THREAD APPROPRIATELY TO INDICATE THE TOPIC CHOSEN). Discussion Topics: Discuss factors that influence the cost estimates of a global or international project. Consider possible international travel expenses and selection of sites involved etc. Suppose you were asked to prepare a cost estimate for a project to develop a software package for CWU’s intranet. How would you start? Give examples of the various types of costs. How long would it take you to prepare a good estimate? What approach would you use to develop a cost estimate? There are many examples and real cost data or budget inputs. Budgets for weddings, for example, and Microsoft even provides an Excel wedding budget template (which can be downloaded at https://templates.office.com/en-us/wedding-budget-template-tm22305013 (Note: if the link expires, then go to https://templates.office.com/?legRedir=true&CorrelationId=edc8735e-4795-4081-9fc7-3837ad1b37ac and type in "Wedding budget template" to search for one) Comment on this template and would you suggest adding/removing/changing any cost items therein? What are the major issues with cost estimation of software projects given the fact that less than 9% of IT projects are completed on schedule and budget, and over half of the software projects will cost almost 200% of their original budget? What can organizations do to ensure that estimates are good and realistic? What can they do to prevent cost overruns?