Expert Answers

Purpose The purpose of this Case Study Analysis Paper is to demonstrate mastery of three Unit 6 objectives: 1) explain the role of public relations in the nonprofit sector; 2) Create compelling press releases and media pitches; and 3) Create a communication plan needed to overcome a crisis. Task Develop crisis communication response plan by completing the following steps: Directions: Read      the Case Scenario on pages 160-161. Write      a Crisis Response Plan which answers the following: Describe       the Crisis and Implications: Provide a two-paragraph executive       summary of the crisis and implications for the organization. Identify       Stakeholder(s). Summarize who this crisis may impact and how       these stakeholders are affected by the actions of the United Way’s       leadership. How do the actions of the United Way’s leadership affect       perceptions of credibility, trust, and believability? Communication       Response Strategy. What recommendations do you have for the       United Way board of directors in regard to image restoration? Would the       strategy best fit for this situation be accommodative or defensive, and       why? Crisis       Communication Team. Identify who should be on the United Way’s       crisis management team, describing the role they would assume on the       team. Develop       a Crisis Holding Statement for the Media and Stakeholders. Using       Matthews (2024) Top Tips for Writing a Crisis Statement (article       provided in the Online Resources), please draft a three (no more than       four) sentence holding statement that includes three key messages about       the crisis and response. Then, provide a three-paragraph summary       explaining why each message/sentence in the holding statement was       selected.

1. (Due in 24 hours) : A discussion post with a minimum of 300 words and two references. Think about and provide examples of two different message strategies you have seen in commercials in the last year. Why do you think they were or were not effective? Resource: 6 Messaging Strategies for 2020 at https://www.bigbuzzinc.com/6-messaging-strategies-to-market-your-practice/ . 2. (Due by the end of the time limit) : No specific word requirements as it's one part of the whole project. outside sources/references needed. Section 6: Conclusion PDF course book page 480 In the conclusion, repeat the highlights. Summarize the target market, the offer, and the communication plan. Your conclusion should remind the reader of all the reasons why your plan is the best choice. The link for the textbook: https://drive.google.com/drive/folders/1otBW6sgyeq...

Week 5 Discussion Introduction Product branding has substantial influence on businesses in any industry. The global market and technology has create increased competition. Most of you have heard of the Virgin brand and Richard Bronson (i.e. Virgin Records, Virgin Airlines, etc). This discussion will examine global branding and will compare Bronson’s techniques to traditional methods. For your discussion this week, read chapter 13 of the textbook. Watch the videos and read the articles to prepare. Initial Post Instructions For your initial post this week you will examine differences in branding by comparing domestic and global approaches. Watch the two TedTalks to prepare. Pick a product you are familiar with that does not have a global marketing campaign/presence to your knowledge. Pick a country and provide a basic global branding idea. Include challenges and risks. Use the 10 Commandments of Global Branding. Be sure to support with external research. Secondary Post Instructions For responses, consider your classmates initial posts provide suggestions or concerns to the ideas. Be sure to use examples in addition to the TedTalks to support your perspective. Writing Requirements In addition to one initial post, respond to at least two peers. Initial Post Length: minimum of 350 words Secondary Post Length: minimum of 200 words per post Use APA format for in-text citations and list of references. Must include at minimum 1 scholarly references that is not the textbook. Tips for Success Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.

To maximize this portion of your mark, you must review the relevant assigned readings and then perform additional secondary research and analysis. Try to be a critical thinker when answering questions using insightful analysis and research. The weekly supplementary exercises will be evaluated as if you are in a work situation and have been given the

Develop A Story Worth Telling Using the information from your completed Buyer Persona Assignment, plan a story about your Buyer Persona using the elements of a story. You can be as mundane or creative as you like. Your story can even occur in an alternate universe, forward or backward in time, on another planet, etc.- feel free to think outside the box! Complete the Story Planning Worksheet to develop a fun, engaging story about the Buyer Persona. You can choose ONE persona, either B2C or B2B.

Write about one current business event in the U.S. concerning any topic you find interesting and thought-provoking, introduce and analyze this business event, summarize the findings and share it. 

2 summary pages and 10 slides presentation. Each student will need to choose an article from a scholarly journal/business magazine. The article should have relevance to some aspects of the services marketing topic covered in the course (please see 6- Course Schedule in the attached file) Identify the main issue in the article and relate it to the relevant services marketing concepts and comment on the implications of the findings for services marketing management. You must distribute a summary of the paper to the class members (maximum two pages) before your presentation starts. The presentation of the papers should not exceed 10 minutes (8-10 mins) and will be evaluated out of 10 (ten) marks based on the discussion of the relevant concepts and issues relating to the paper, quality and depth of analysis of major findings and implications of the paper for services marketing, presentation skills (interactive, use of visual aids, voice, timing and handling questions) and overall performance (Please see attached rubric for details). The possible sources of the paper include: Journal of Services Marketing Managing Service Quality Journal of Professional Services Marketing International Journal of  Service Industry Management Australasian Marketing Journal Journal of Retailing Journal of Marketing Journal of Marketing Research The presentation: 1. Title Slide (1 slide)   - Title, name, date. 2. Introduction (1 slide)   - Brief overview of the article and its significance. 3. Main Theme of the Article (1-2 slides)   - Summarize the core message and findings. 4. Key Issues Identified (1-2 slides)   - Highlight the main issues addressed in the article. 5. Relevant Services Marketing Theory (1-2 slides)   - Connect the issues to appropriate services marketing theories. 6. Implications for Services Marketing Management (1-2 slides)   - Discuss how the findings impact services marketing practices. 7. Conclusion (1 slide)   - Recap main points and their relevance. 8. Q&A Slide (1 slide)   - Invite questions from the audience.

- Background assignment 7: For the signature assignment, you must develop a Marketing Plan for a new product launch. You've been hired as the Chief Marketing Officer (CMO) for a fast-growing company launching a new product or service. The CEO has tasked you with creating a New Product Marketing Plan. Select a real company/organization that interests you and identify the new product or service you want to focus on. Consider what you've learned in the course and your instructor's feedback. Be creative with the company and product you focus on but be thorough and detailed when covering the ten assignment descriptions below.  Instructions Include the following items in your marketing strategy, presented as a Word document:   The Executive Summary – Provide a concise outline of your marketing strategy here.  Background – Concisely share your (i) business goals, (ii) marketing goals, (iii) financial goals, and (iv) challenges.  Market Analysis – Concisely describe your (i) strengths, (ii) weaknesses, (iii) opportunities, and (iv) threats. Also include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact your market (e.g., economic, seasons, etc.)  Target Audience – How many different segments will you target?  Describe each segment's demographics, lifestyles, purchasing power, buying patterns, etc.  Competitive Analysis – who are the competitors?  Innovative Product description  Pricing Strategy – select the most appropriate from the two discussed in Assignment 5 (adjusting your content based on instructor feedback).   Distribution Strategy – share what you discussed in Assignment 5 (adjusting your content based on instructor feedback).  Promotional Strategy (including the message) – share what you discussed in Assignment 5 (adjusting your content based on instructor feedback).   Compare your marketing strategy with the strategies of the two competitors you discussed earlier in the course. Evaluate the similarities and differences in their marketing strategy approach with your developed strategy for your innovative product. Use a table to display your findings.  Length: No explicit requirement as long as the questions are addressed thoroughly yet concisely.  References: Include a minimum of 5 scholarly references.  The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standardsFor this assignment, create a strategy to include marketing innovation sustainability in your organization. As part of a program to encourage sustainability across the company, your CEO has requested you to share with the organization how your new product creates a positive impact. You will be asked to launch a Corporate Social Responsibility (CSR) initiative with your new product. Consider if you would benefit from developing an initiative that positively affects the environment, social practices, or both.  -Assignment 8: Explain the Importance of CSR in Marketing Innovation Instructions For this assignment, create a strategy to include marketing innovation sustainability in your organization. You will be asked to launch a CSR initiative with your new product. Consider if you would benefit from developing an industry that positively affects the environment, social practices, or both.  Research CSR programs from existing companies and consider a strategy you would like to apply to your company and new product launch. Then, prepare a memorandum for the Vice President of Marketing outlining the new initiative and how it affects your marketing plan. Your memo should be structured as follows:  Overview. Provide a 1-2 paragraph overview of the entire memo. This section is best written after you have completed the remainder of the content, similar to an executive summary.  Innovative product. Discuss your innovative product, its current promotional strategy, and target market  CSR initiative. Introduce your new CSR initiative and how it changes the vision and mission of your company. If it does not change the vision or mission, discuss how it aligns with your company's current vision and mission.  Target Market. Discuss how the new CSR initiative changes your target market. If it does not change your target market, discuss how your CSR initiative aligns with and benefits your existing target market.  Promotional Strategy. Discuss changes you will make to your promotional strategy to align with your new CSR initiative. 

Identifying a Target Audience for a Saudi Vision 2030 Goal The Kingdom of Saudi Arabia’s Vision 2030 lists multiple goals throughout the document. These goals must not only be reached but they must be effectively communicated to the public.  For this assignment, you will select one of the SV2030 goals to link to its target market. Explain      how you would identify the target audience for the Kingdom’s Vision      2030 goal that you chose. Considering      the Social Technographics Profile as a reference for the different types      of personas, please assess what persona type(s) you would enlist to share      your selected Saudi Vision 2030 goal with your target audience. If      your budget was limited and you had to pick only two targeting options,      which of the nine listed in your textbook would you choose, and why? 

Write a one page, double spaced memo address to the 3G Capital Management company can restore growth to the Burger King business and win in an every changing competitive landscape while keeping cost in check. I will attach file of the pdf for the 3G Capital- Burger KIng case below. Use that for reference. Remember one page answering the prompt above.