Week 5 Discussion Introduction Product branding has substantial influence on businesses in any indu ...

---

Week 5 Discussion Introduction Product branding has substantial influence on businesses in any industry. The global market and technology has create increased competition. Most of you have heard of the Virgin brand and Richard Bronson (i.e. Virgin Records, Virgin Airlines, etc). This discussion will examine global branding and will compare Bronson’s techniques to traditional methods. For your discussion this week, read chapter 13 of the textbook. Watch the videos and read the articles to prepare. Initial Post Instructions For your initial post this week you will examine differences in branding by comparing domestic and global approaches. Watch the two TedTalks to prepare. Pick a product you are familiar with that does not have a global marketing campaign/presence to your knowledge. Pick a country and provide a basic global branding idea. Include challenges and risks. Use the 10 Commandments of Global Branding. Be sure to support with external research. Secondary Post Instructions For responses, consider your classmates initial posts provide suggestions or concerns to the ideas. Be sure to use examples in addition to the TedTalks to support your perspective. Writing Requirements In addition to one initial post, respond to at least two peers. Initial Post Length: minimum of 350 words Secondary Post Length: minimum of 200 words per post Use APA format for in-text citations and list of references. Must include at minimum 1 scholarly references that is not the textbook. Tips for Success Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.