Description Fully respond to each question using your textbook, content browser resources, and power points (no need to cite the book as a source). Answers should be in your own words and should be at least one full page each. Be sure to use outside resources (cite them) and add your own thoughts. Read each question carefully to ensure that you understand what is being asked and can respond appropriately. Assignments will be run through TurnItIn.com, so be sure that this is your own work.
Description Please watch the video clip on The Spectacular Rise and Fall of WeWork. Also, consider what you have read so far in this course chapters 1 and 2 from the Required Textbook: Ferrell/Hartline’s Marketing Strategy, 7th or 8th Edition (O.C. Ferrell, Michael Hartline, Bryan W. Hochstein) What went wrong? Do you think this kind of business (shared office space) will be profitable in the future? Please write your discussion post of at least 300 words on your interpretation of the issue. You also need to make sure you explicitly write about how the subjects discussed in the text (Chapters 1 and 2) relate to this real-life example at hand and include 2 external resources (the textbook is not an external resource) to back your ideas up. Please make sure your original posts are more than 300 words. Your integration of the concepts in the textbook or the articles should be deep. Just mentioning the concepts and not discussing them deeply will not get you a good grade.
Description Marketing Analysis – Chase Sapphire Purpose This assignment explores the identification of target market characteristics and the connections back to value and retention potential. This connects to course learning outcomes of recognizing factors that influence consumer behavior in the buying process and selecting best practice communication strategies that promote an offering to a target market. Task Use the Marketing Spotlight (Chase Sapphire) content from Chapter 6 of your textbook to complete a marketing analysis. After reading, respond to questions by reflecting on the target market characteristics and communication objectives of the company. Communicate your responses in a Microsoft Word document formatted as a numbered prompt response. Your responses in total should be about two pages in length, single-spaced. Review the Marketing Analysis Rubric for more detailed grading information. Who are the customers targeted by Chase with the Sapphire card? What are the key value and profile characteristics of these customers? What value does the Sapphire card create for customers? From a customer's perspective, what are the pros and cons of the Sapphire card compared to other credit cards? What role did promotional incentives, such as bonus points, play in creating customer demand? Would millennials remain loyal customers once they had taken advantage of the initial offer? Would the Sapphire card continue to be attractive to millennials if its promotional incentives were reduced and became similar to other credit card offerings? Remember to use content from Chapter 6 (and any previous chapters) to support your responses.
Description Individual Project: The purpose of the individual project (no more than 10 pages) is to have you design a plan for a new product/service or business. Furthermore, I want you to take the new product/service or business through the ‘15 Step Development Process’ and how you would accomplish/handle each stage: The Fifteen Step Development Processes: Idea Generation – this stage involves brainstorming or creative sessions being used to help facilitate new and provocative ideas. Focus groups and current customers are used to help generate new and distinguished ideas. At this stage the company also needs to do patent searches and check with government regulations to stop any conflict that could derail the project. Project Screening – is the process of evaluating all the ideas that currently exist and trying to reduce them to a smaller and more profitable set of potential new products. The desired effect of this stage is to eliminate those ideas that do not have much chance of achieving a profitable return on investment. Technical Assessment – is the third stage of new product development. In this stage technical assessment is used with concurrent engineering methods in the development process. The technical individuals (engineers) can help to facilitate the best design practices to help push the idea into a practical, definable product. Marketing Assessment – during this stage the business wants to try and licenses any new technology that may be proprietary or innovative to the market. The organization will also want to line up any possible outside suppliers and investigate the cost of outsourcing some work. The third sub-section involves the use of putting out pre-launch information to the customer base, to try and perceive their feelings about the idea. The final aspect is to set up a special distribution arrangement with dealers or retailers to help energize this new product even before it has been produced. Detailed Market Research – this research should involve the use of opinion leaders in the field where your new idea is being generated. Try to educate these leaders and your potential customer base to the new product and/or new technology. The organization should consider a special promotion to its best customers when the prototype is finally developed. The idea is to make your largest customers feel as if this new product was designed and produced especially for them. Financial Analysis – after the technical and pre-market research is complete the company needs to do a preliminary financial assessment of expected sales, cost and profitability of the product. This stage would involve the product category elasticity. The elasticity measurements would provide important estimated information on the price that customers would feel comfortable paying for the new product. Research would be attempted at this stage to try and distinguish a brand market share for the product. The financial side would put forth a preliminary cost structure to bring the product to market. Prototype Development – this stage involves bringing the idea and making it into an actual product. This new product can now be used to conduct further tests in controlled environments and in external applications. The cost structure for the new product begins to increase during this stage because of the development cost associated with the new product. By using show room visits, advertising, articles, and word-of-mouth, the business can push this new prototype into the spotlight for its customer base. Internal Product Testing – this new product needs to be internally tested to be able to evaluate the product and attempt to rectify any problems before the external customer get the finished product. This stage is very important because this is the last stage before the customer gets his/her hands on it. Customer Product Testing – this stage involves putting the product in the hands of the organization’s best customers and asking them to test it in the field. The use of the product, promotion, price and place are viable variables for this category. The organization needs to allow the customer to remove the product from its safe and secure environment and operate or use it in a place of actual field study. The business runs the risk of the product failing the field study and costing even more money to bring it back to market again. Trail Production Phase – the organization has decided that the prototype has achieved success in the actual field study; therefore, they have decided to produce a limited number of units for commercial distribution. The business needs to sell their new product to try and recoup some of the expenses involved with bringing the product to market. Test Marketing Phase – this phase encompasses the marketing of the product to the total market. The product needs to be marketed towards the customers who may be confused over the benefits of the new product or just lack all the relevant information. This stage is important because it is the beginning of the total market launch. Detailed Business Analysis – this stage of the new product launch deals with the final assessment of all financial material. This stage should help the upper administration to develop an understanding of the cost structure and profitability of this new product. Sales forecasts and price estimates are critical to the long-range financial success of the new product. There needs to be an analysis to help establish economies of scale, which could result in lower costs and higher productivity. Economies of scale is the reductions in minimum average costs that come about through increases in the size of plant and equipment. Product Quality Assurance – this stage sets up clear goals and a strategic direction that the business wants to examine regarding the new product. There needs to be clear criteria and methods for evaluating the entire process. The business needs to assure the customers, dealers, and shareholders that the product is going to be the best product in its field. Product or Market Launch Stage – this is the most critical stage in the new product development process. The business is going to introduce the product on a full-scale production schedule. During this stage the business must get its product introduced and accepted into the entire market. The business needs to target their existing customers, as well as late adopters who may be waiting and watching to see how the product operates. Post-Launch Profit Management – the business must be ready to implement new changes on the product and fix all existing problems that may arise. The company needs to keep the excitement going with new products thereby extending its growth stage to maximize profits for as long as possible. The longer the product is seen as a superior value, the larger the profit margin for the business. NOTE – The project can be anything that is entrepreneurial in nature. It does not have to be a completely new product or service. Bill Gates did not invent the computer; he just found a way to utilize a product that was already available to make it more ‘user friendly’ and make him wealthy. Try to make it related to something a 22-year-old man in a graduate level class would choose to create.
Description In order to prepare for the simulation assignments that start in week 6, we’re going to start looking at the information and preparing early in the semester. The main reason for this is that, to succeed in the simulation, you need to have some background knowledge of the target markets and products. I’m concerned that if we wait until week 6 to explore that you won’t have sufficient time to focus on the decisions in the simulation. For that reason, we’re going to work on two assignments early to help with that preparation - Simulation Intro, Target Marketing, Product History and Website. Background: Buhi is a company that creates different types of bags (backpacks, duffel and messenger bags). They currently have several product lines (Legacy, OG, and Switch). The company is now introducing a new like, American Dream. You will be responsible for successfully launching this new product line using the data provided on the previous lines. Assignment #1 – Simulation Intro and Target Market & Website Step 1: Watch the Welcome to Digital Marketing Simternship in the “Introduction to Digital Marketing” Click next and advance down the task list on the left menu Check your inbox Learn about Buhi Review Key Documents Submit Completed Tasks Enter Round 1: Introduction to Search Ads For this first assignment, you’re going to focus on the “Review Key Documents: Best Practices for Creating High-Quality Search Ads Buhi Customer Profiles Legacy Product Data Landing Pages: Existing Product Lines American Dream Backpack Step 2: Understand the target markets Before starting with the simulation, it’s important to understand the market segments and their needs to help you determine your target market. Step 3: Review website information Again, before working in the simulation, it’s important to understand the data from the Legacy Brand of products. This will help you to better plan your product launch. Unfortunately, they did not include this document in the new version of the simulation so you'll have to access it here Download here. They are going to re-included it as an update but it might not be before you get to the assignment. You’ll analyze: Traffic source Paid traffic source Traffic by product rank Sales by age group ASSIGNMENT: Complete the attached charts Download attached charts: NOTE: You’ll also want to keep this handy when working in every round of the simulation. Answer these analysis questions: Using the information from the first chart, identify the top two target markets for each of the three products: American Dream Backpack American Dream Messenger Bag American Dream Duffel Bag Please explain your market selections and rationale. In other words, why are these the most effective target markets for each of these products? How can the additional website information in the charts help you refine your target market priorities? Your response should reference specific data and how it can be applied to evaluating the target market attractiveness. Rubric Simulation Assignment #1 Simulation Assignment #1 Criteria Ratings Pts This criterion is linked to a Learning OutcomeCorrectly completed the charts 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeProvides 2 market segments for each of the 3 products along with an explanation. 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeExplains how the website data can be used to help select the target markets. 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeMKTG 1050 - Outcome 3Upon completion of this course, students will be able to implement strategies into an e-marketing campaign using real world scenarios. threshold: 3.0 pts 4 ptsAccomplished (92%-100%)3 ptsProficient (72%-91.9%) 2 ptsDeveloping (60%-71.9%)1 ptsNovice (50%-59.9%)0 ptsNo Evidence (<50%) -- Total Points: 15
Description discussion surrounds the enigma of work-life balance and how to become a good leader. Initial Post Instructions As you move through your personal journey, it is important to create a balance of all things "you." For your initial post, evaluate the steps to creating that effective work-life balance. Define your personal objects and how to not only achieve that balance, but also continuous improvement and monitoring. How do you get back on track when things become unbalanced? Secondary Post Instructions Respond to at least two peers. In your responses, focus on how to become a strong leader and how those skills can impact expectations of the team. Compare and contrast leadership styles and the differences between transformation and transactional models. Is one better than the other and if so, why? Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Week 3, LO 2: Summarize what makes a good leader. (CLOs: 1) Week 3, LO 3: Defend a formula for successful work-life balance.
Develop a comprehensive marketing plan for a product or service that can be marketed in the Kingdom of Saudi Arabia. The plan should follow a clear and structured format and include the following components: product strategy, price strategy, promotion strategy, place strategy, financial projections, budget, and time schedule. Use clear and simple language, and follow APA formatting and citation guidelines throughout.
Description This assignment is My company is Contryside Logistics and we are a shipping and receiving company and we ship all items by air or ground. Instructions Partnership Synopsis (+The assignment for this week has 2 parts. First, you are to illustrate, as in a flow diagram, the role of your chosen company in a strategic alliance with your own company and that of your target market. Additionally, you are to produce a synopsis of the company's function and the type of relationship you anticipate with the company; e.g. exporting, non-equity agreements, direct foreign investment, etc. Your report should follow APA publication and style guidelines for; e.g. formatting, citing, referencing, etc. See Section 2 (Economic Analysis), Part IV - A-C and Part V – A-D of the Country Notebook. Minimum 2 pages Minimum 1 illustration Minimum 2 scholarly sources
Description Value Proposition and Positioning: September 15 (5 points) 1-2 pages Starting on page 84 of your book is a description of how to create a positioning statement. For this assignment you are to pick a company you are familiar with and write a positioning statement for that company. A typical positioning statement includes target customers, frame of reference, and primary benefit (s). Your work will be graded on the completeness and inclusion of these three components and the justification as to why you chose them in your statement.
Description Discussion you will reflect on how your perspective has changed throughout the MBA program. Initial Post Instructions For your initial post, provide insight as to what has changed for you from the beginning of the MBA program until now. What skills have you developed that you can use in your career and future. Do you feel comfortable taking the risk to change jobs, for example. Provide some examples from your classes that has transformed the way you make decisions. How do you critically think about your personal path? Additionally, how has your leadership skills changed? Discuss industry-specific strategies on what is necessary to become a leader. Secondary Post Instructions Respond to at least two peers. Provide ideas on how to continue to develop professionally and how to connect with others. Connect ways to collaborate with different industries explaining why this is important. Create some ideas on how to network and stay connected with your classmates moving forward. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Evaluate how your perspective has transformed through your program.
