Description In order to prepare for the simulation assignments that start in week 6, we’re going ...

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Description In order to prepare for the simulation assignments that start in week 6, we’re going to start looking at the information and preparing early in the semester. The main reason for this is that, to succeed in the simulation, you need to have some background knowledge of the target markets and products. I’m concerned that if we wait until week 6 to explore that you won’t have sufficient time to focus on the decisions in the simulation. For that reason, we’re going to work on two assignments early to help with that preparation - Simulation Intro, Target Marketing, Product History and Website. Background: Buhi is a company that creates different types of bags (backpacks, duffel and messenger bags). They currently have several product lines (Legacy, OG, and Switch). The company is now introducing a new like, American Dream. You will be responsible for successfully launching this new product line using the data provided on the previous lines. Assignment #1 – Simulation Intro and Target Market & Website Step 1: Watch the Welcome to Digital Marketing Simternship in the “Introduction to Digital Marketing” Click next and advance down the task list on the left menu Check your inbox Learn about Buhi Review Key Documents Submit Completed Tasks Enter Round 1: Introduction to Search Ads For this first assignment, you’re going to focus on the “Review Key Documents: Best Practices for Creating High-Quality Search Ads Buhi Customer Profiles Legacy Product Data Landing Pages: Existing Product Lines American Dream Backpack Step 2: Understand the target markets Before starting with the simulation, it’s important to understand the market segments and their needs to help you determine your target market. Step 3: Review website information Again, before working in the simulation, it’s important to understand the data from the Legacy Brand of products. This will help you to better plan your product launch. Unfortunately, they did not include this document in the new version of the simulation so you'll have to access it here Download here. They are going to re-included it as an update but it might not be before you get to the assignment. You’ll analyze: Traffic source Paid traffic source Traffic by product rank Sales by age group ASSIGNMENT: Complete the attached charts Download attached charts: NOTE: You’ll also want to keep this handy when working in every round of the simulation. Answer these analysis questions: Using the information from the first chart, identify the top two target markets for each of the three products: American Dream Backpack American Dream Messenger Bag American Dream Duffel Bag Please explain your market selections and rationale. In other words, why are these the most effective target markets for each of these products? How can the additional website information in the charts help you refine your target market priorities? Your response should reference specific data and how it can be applied to evaluating the target market attractiveness. Rubric Simulation Assignment #1 Simulation Assignment #1 Criteria Ratings Pts This criterion is linked to a Learning OutcomeCorrectly completed the charts 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeProvides 2 market segments for each of the 3 products along with an explanation. 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeExplains how the website data can be used to help select the target markets. 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeMKTG 1050 - Outcome 3Upon completion of this course, students will be able to implement strategies into an e-marketing campaign using real world scenarios. threshold: 3.0 pts 4 ptsAccomplished (92%-100%)3 ptsProficient (72%-91.9%) 2 ptsDeveloping (60%-71.9%)1 ptsNovice (50%-59.9%)0 ptsNo Evidence (<50%) -- Total Points: 15