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Description In Assignment #1 of this website assignment, you’ll plan your professional website by defining its purpose, outlining its structure, and applying early SEO strategies. You will use the free version of Wix.com to develop your website. Click on the blue text above Assignment #1: Website SEO Objectives & Strategy to see the attached assignment documents. PART A Submit to Brightspace: ??Website Strategy Outline (8 points) ??Link to your live website (12 points)Project Objective: Launch a professional website that reflects your personal brand and is fully optimized for SEO. Project Overview Plan and create a website using the FREE version of Wix.com. Take your time in selecting a website template that suits your style. You do not need to add your credit card to use the free templates on Wix. Create a website strategy by completing the outline in PART A of this assignment. START building the website and use the website to apply the SEO skills and conceptions discussed in class. Choose a template that has multiple pages (avoid one-page websites). Tweaking a few design elements is fine, however, if your graphic design skills are limited, you will want to avoid total page redesigns. Learn more about creating a website using the platform learning resources found in these links: Wix.com. Represent your personal brand online. The purpose of your website is to promote yourself or your agency while applying your digital marketing skills as you go. The content, as well as the design/look feel, must be consistent with your personal brand. You will draw on the branding workshop later in the course. Once complete, include your website URL as part of your LinkedIn profile, email signature, articles, blogs and other social media accounts. Optimize your website in PART B by adding additional pages and developing strategies for your website to be discoverable through SEO, AEO and GEO. Protect your privacy. Your website will be in the public domain. As such, you need to protect your privacy. Only share what you are comfortable sharing. You may choose to publish your full name, first name only or adapt a pseudonym – i.e., East Coast Digital Marketing Guru. Unless it’s a business site and important to your operation, Do NOT put your telephone number/address on your website (or uploaded resume). Ensure the work is professional. Ask yourself – would you want your boss/future employer to see this? Does this accurately and effectively represent my brand? 2) Create a Website Home Page Your website should reflect you as a digital marketer whether using your personal name or a pseudonym. Choose a Wix.com template that is easy to edit. Look for a template that has potential to add three additional pages. Minimum number of words for your homepage is 300. Highlight your value proposition/points of difference - what makes you unique. Include at least one professional photo of yourself (alternative image for those who want to maintain privacy) Apply Website Design and Accessibility best practices to your homepage Applying the Figma Homepage Best Practices to page. PART A Submit to Brightspace: Website Strategy Outline (8 points) Link to your live website (12 points)

Description Hello, I am a master’s degree student MBA (Master of Business Administration), this is my third semester and I'm taking a course called (Marketing Management), the professor gave as an assignment about case study called "MCDONALDS: THE ARCH DELUX LAUNCH" (attached for you). Please find the assignment details as follow: Read the case study and answer the questions in long answers and put it in a word document. Discussion Questions: 1. What was the primary objective of McDonald's in launching the Arch Deluxe? 2. What marketing strategies did McDonald’s use to promote the Arch Deluxe? 3. How did McDonald’s previous attempts at premium burgers influence the Arch Deluxe launch? 4. What role did franchisees play in McDonald's operations and product launches? 5. Why did McDonald's emphasize consistency in product quality, and how did it achieve this? Kindly make sure the used language is not advanced as I'm a Saudi Arabian student and my bachelor degree is IT not related to this course so make the used languages and ideas simple and suitable to me please. Also Kindly do not use AI tools.

Description Chapter 6 - Assignment (Online Community) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. ONLINE COMMUNITY - CLUB WEBSITE For this week's assignments, you're going to start a "College Marketing Club" that you'll use for all assignments. Please complete both Chapter 3 Assignments prior to this one. This assignment focuses on creating an online community for your new club. For this last step in setting up your new club, you are going to create an online community. Using the types of online communities in Chapter 6, explain what type(s) of online community you will create for this new club and explain in detail why this type(s) of online community would be a good fit for your marketing club. Using the questions in 6.5.7 in your text (page 168), answer the questions for your new community Using the types of online communities in Chapter 6, identify what type(s) of online community you will create for this new club What will you include in your Rules of Engagement (6.5.9, page 170)? Complete your response and engage in the discussion in the following ways: Begin your own thread by selecting the "Reply" button beneath these instructions. Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts.

Description Week 2 Assignment – Capstone Part 2 Literature Review Resources: Review the Week 6/7 Final Projection and Presentation Overview Document and the videos and readings in Week 2. Introduction: You will work on your final capstone project and presentation throughout this class. Each week there will be a focus on individual elements required for the final project/presentation. This week, you will be developing your research/literature review section of your project. Activity Instructions: For your assignment, submit a Word document that identifies the following: Part II: Literature Review/Research • Restate your Problem Statement/Project Goals • Include separate headers and sections on specific research to your project. o For example, this could include Leadership Skills, Communication Needs, Staffing Trends. These sections will be specific to your project. If your project is implementing a new product, you will include things like historical data, technology, etc. • Section on the organization’s background, structure, etc. • Section on vision, mission, goals, objectives and design of the project • Note – during week 1 and 2 you will do the research into the organization and why the proposal needs solutions and recommendations. This week you are only selecting the option and creating a problem statement. Grading and Assessment: This assignment will earn a grade based on the grading rubric. Weekly Learning Outcome(s): Week 2, LO 1: Analyze research on selected organization and create Part 2 of your final project. Due Date: by 11:55 pm ET on Sunday, Week 2

Description 2.1 LEARNING OUTCOMES: Recognize the importance of quality management theory, principles, and practices applied in businesses on national and international levels. State the importance of standardization and quality standards. 2.2 ACTION REQUIRED: (READ) Chapter 1. Organizational Structures Textbook:Thomas Pyzdek & Paul Keller: The Handbook for Quality Management, Second Edition: A Complete Guide to Operational Excellence, McGraw-Hill Professional; 2 edition (December 18, 2012). ISBN-13: 978-0071799249 2.3 TEST YOUR KNOWLEDGE (QUESTION): Explain the idea of the transaction-cost theory. Discuss two to three limitations of the hierarchical structure. 2.4 INSTRUCTIONS Read Chapter 1 and answer the questions. Post your answer in the discussion board using the discussion link below (Week 2: Interactive Learning Discussion)

Description Each week's lessons learned has two objectives. The first objective is for you to discuss one or more of the key topics raised during the week that intrigued you, surprised you or had the most relevance to you either as an employee or as a consumer. This shouldn’t be an outline or recap of all of the chapter contents – but instead should reflect more in-depth thoughts about just a few of the key topics that resonated the most with you. The second objective is for you to review the weekly discussions in order to learn from your classmates' posts, ideas and examples. In a 250-word minimum submission, please answer the following: What concept are you are taking away from this week? Think of this as what topics during the week intrigued you, surprised you or had the most personal relevance to you... and why? Here, I am looking for you to explain why this specific topic resonated with you and how you can connect it to a real world example. Again, this is not a summary of the content of the chapters. From this week's assignments, what post or comment by a classmate did you feel was especially interesting or relevant to your understanding of marketing concepts this week (please identify the person who made the post)? Why did you feel this way? Here, I am looking for you to explain why this specific post resonated with you. I'd like you to expand the conversation. Perhaps you agree or disagree with their statement - explain why. Maybe it helped you to better understand a concept - explain how. These are just examples. Rubric Lessons Learned Lessons Learned Criteria Ratings Pts This criterion is linked to a Learning OutcomeConnection back to class concepts without recapping weekly material. 5 pts This criterion is linked to a Learning OutcomeConnection back to discussion question and reference to a specific classmate post. 5 pts This criterion is linked to a Learning OutcomeWord Count - 250 required225 – 249 words = - 1 pt 200 – 224 words = - 1.5 pts 175 – 199 words = - 2 pts 150 – 174 words = - 2.5 pts 125 – 149 words = - 3 pts Under 125 words = - 4 pts 0 pts Total Points: 10

Description This project challenges you to apply the digital marketing concepts we've explored throughout this course to a real-world (albeit fictional) scenario. You will design a comprehensive digital marketing strategy for a new brand, outlining its objectives, target audience, chosen channels, content approach, and measurement metrics. Project Details Your final presentation project should be a comprehensive digital marketing strategy for Veridian Bloom (more details below). While you are not required to create or design any actual assets (e.g., social media graphics, website mockups), you must clearly describe what these assets would be and how they would function within your strategy. Think of this as a presentation at a planning meeting before kicking off a new digital marketing campaign. Your presentation should include the following sections: Executive Summary (1-2 slides): Brief overview of Veridian Bloom and its mission Summary of your proposed digital marketing strategy and its key objectives Brand & Market Analysis (2-3 slides): Deep Dive into Veridian Bloom: Reiterate the brand concept, core values, and unique selling proposition (USP). Target Audience Persona(s): Describe 1-2 detailed buyer personas for Veridian Bloom, including demographics, psychographics, pain points, motivations, and digital habits. Marketing Objectives: Define at least one specific and measurable digital marketing objective for Veridian Bloom's first 6-12 months. This should guide the rest of your strategy/presentation. Examples might include: brand awareness, website traffic, lead generation, sales conversion, customer retention, etc. Digital Marketing Channels & Strategy (5-7 slides): For each chosen digital marketing channel, explain why it's relevant to Veridian Bloom's objectives and target audience. Describe the specific strategy you would employ for each channel, including: Search Engine Optimization (SEO): Keyword strategy (examples), on-page/off-page tactics, local SEO considerations (if any). Content Marketing: Types of content (blog posts, videos, guides, infographics), content themes, content calendar ideas, distribution strategy. Social Media Marketing: Platforms chosen (e.g., Instagram, Pinterest, TikTok, Facebook), content pillars, engagement strategies, community building, influencer marketing ideas. Email Marketing: Types of emails (welcome series, newsletters, promotional, abandoned cart), segmentation strategy, call-to-actions. Paid Advertising (e.g. social ads): Platforms (Facebook/Instagram Ads), ad formats (carousel, video, shopping), targeting strategies, etc. Website & User Experience (UX): Key website features for conversion, mobile responsiveness, navigation, product presentation. Optional: Any other relevant channels (e.g., Affiliate Marketing, PR, Partnerships). Content & Creative Vision (2-3 slides): Describe the overall aesthetic and tone of the content across all channels. Provide concrete examples of content ideas for different channels (e.g., "An Instagram Reel showing how to repot a houseplant using Veridian Bloom's organic mix," "A blog post titled '5 Ways to Make Your Home More Sustainable Today'"). Explain how visual assets (photos, videos, graphics) would be used to convey the brand's message and appeal. Measurement & KPIs (Key Performance Indicators) (1-2 slides): For each of your SMART objectives, identify the key metrics (KPIs) you would track to measure success. Explain how you would monitor and analyze performance (e.g., Google Analytics, social media insights, email marketing platforms). Discuss how you would use data to iterate and optimize the strategy. A Conclusion (1 slide) The Fictional Brand: "Veridian Bloom" Brand Name: Veridian Bloom Industry: Sustainable Home & Garden Goods Concept: Veridian Bloom is a new e-commerce brand dedicated to providing eco-friendly and aesthetically pleasing products for modern homes and gardens. Their mission is to make sustainable living accessible, beautiful, and effortless. They focus on high-quality, ethically sourced, and environmentally responsible items that enhance daily life while minimizing ecological impact. Core Product Categories (Initial Focus): Indoor Plant Care: Organic potting mixes, stylish recycled-material planters, natural pest deterrents, propagation kits. Eco-Friendly Cleaning: Plant-based cleaning concentrates, reusable cleaning cloths, refillable dispensers, natural air fresheners. Sustainable Garden Tools: Ergonomic hand tools made from recycled metals/plastics, biodegradable seed starting kits, water-saving irrigation accessories. Target Audience (Primary): Demographics: Primarily urban and suburban dwellers, aged 25-45, with a disposable income that allows for conscious purchasing. Psychographics: Environmentally conscious, value aesthetics and design, interested in home decor, enjoy gardening (even if just a few houseplants), prioritize health and wellness, active on social media, likely to research brands before purchasing. They are often early adopters of sustainable trends and appreciate transparency. Brand Voice & Personality: Voice: Informative, inspiring, approachable, sophisticated, and trustworthy. Personality: Nurturing, innovative, mindful, and elegant. Current Status: Veridian Bloom is in its pre-launch phase. The e-commerce website is under development, and a small initial inventory is being prepared. They have no existing digital presence beyond a placeholder landing page. Submission Details Create an 7-10 minute presentation that includes visual aids (slide deck, asset examples, etc.) and recorded voice over using a presentation software of your choice (Canva, powerpoint, Zoom, Quicktime, etc.) Present your information in an engaging and professional manner (you may use notes; however, I will deduct points if you are reading from a screen or script. You should be prepared and organized with the information you plan to present). If recorded as a video, upload your file to a third party platform like YouTube or Google Drive (double-check your URL using an incognito window before submitting to make sure I can view it) and submit a link. If using a third-party builder, submit a viewable link to your recorded presentation.

Description Chapter 4 - Assignment (Online Advertising) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. Online Advertising We all hear a lot about social media. Many people/students think that having a Facebook page, an Instagram page or a YouTube Channel is the be all, end all to advertising – post on social and they will come! Really? How will they hear about you? One way is to advertise using social media. That will help, however please remember that online advertising, social media and combined (online advertising through social media) is only ONE tool! Please don’t get sucked into the belief that all you need is social media and the money will start rolling in! That being said, let’s look at how you can use social media advertising, specifically Facebook. Facebook for businessLinks to an external site. provides a lot of useful tools for helping you use their site for business purposes. ASSIGNMENT: Assume that you have been hired by this local business – Chester Boot ShopLinks to an external site.. You will be creating a carousel ad for this client (explained below) to be purchased and delivered on Facebook. The objective of this assignment is about ad content rather than social media. So, think about what you want to say in your ad and how it will resonate with your target market. We’ll cover social media specifically next week. Step 1: Looking at Facebook Ad ObjectivesLinks to an external site. and About Carousel AdsLinks to an external site., what are the objectives for your ad? I want you to select one of the specific goals from the first link (hint: they have a little bull’s eye in front of them on the page) and one from the list on the second link. Please explain why you selected these objectives. Remember to be realistic about what you can do with one ad. (NOTE: These sites change often so I try to keep the link up to date but you might need to search around for the business goals. Please reach out to me if you don’t see the goals and I’ll try to provide an updated link). Step 2: You are going to create a carousel ad with 4 visuals/sections for your local business client (listed above). Visual/Section #1: Visual image: what google image or picture will you use? I am open to just about any visual. Explain your rationale for why you used this visual. Visual copy/text: what will you “say” in the ad? Explain your rationale for the copy you developed. Do the same for visuals/sections #2, #3 and #4. Please separate each visual and explanation. NOTES: You can just attach the visuals to the discussion board, or you can put them into a word document. You don't have to actually create an ad online. Advertising copy is a term used to describe the main text or words used in the advertisement. Try to think of best practices and look at other ads to see what works. Your copy should be short, contain a call to action and focused on keywords customers would be looking for. Here is great articleLinks to an external site. that might help you get started. Please use the open forum if you have additional questions regarding this requirement. I have attached an example that I created for a different company. Please do not try to copy my example. Be creative in your own thinking. Complete your response and engage in the discussion in the following ways: Begin your own thread by selecting the "Reply" button beneath these instructions. Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts. Carousel Ad Example.docx

Description I have started the first section of it and i need someone to complete it. no cheating or copying online and i need it someone to stick to the instructors given.

Description My country is India and the name of my business is Countryside Logistics and we specilize in shipping , receiving and ground delivery of all items. I need this complete by tomorrow at 10PM EST Instructions Assignment 1 – Market Audit (CO1) The assignment for this week is to create a Market Audit and Competitive Analysis Report of the market segment in your selected foreign country for your product and/or service. Use Section 3 of the Country Notebook as a guide in reporting your target market in the selected foreign country. You should utilize primary and secondary data from reliable sources to support your responses. Your report should follow APA publication and style guidelines; e.g. formatting, citing, referencing, etc. Note: Section 3 of the Country Notebook, Market Audit, and Competitive Market Analysis Guideline is also available in Assignment 8. Minimum 2 pages Minimum 2 scholarly sources