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There are two different sets of slides. I will narrate. Thank you for all of you ...

There are two different sets of slides. I will narrate. Thank you for all of your help.

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I MAY ASK FOR CHANGES OR NEW additions BASED ON WHAT I SEE FIT AND I ALSO PROVID ...

I MAY ASK FOR CHANGES OR NEW additions BASED ON WHAT I SEE FIT AND I ALSO PROVIDED A COMPANY THE company LINK: https://www.mubadala.com/ This group-prepared, marketing strategy-related assignment aims to incorporate all your IBS 210 learnings into a real-world scenario. Put yourself in the shoes of a marketing consultancy agency that is advising a company. Your task will be to conduct a comprehensive strategy audit and propose suggestions for marketing strategy improvement along with procuring a creative deliverable. Choose a local organization (MUBADALA) you are familiar with and use the concepts you’ve learned to analyze an aspect of this organization’s marketing strategy. Please note this shouldl be a company you have quite easy access too access to, as one of your tasks will be condicting interview with its representative (preferably at the managerial level). There are 2 parts to this assignment: The first part is a report write-up covering some form of the suggested outline below. The second part is a **creative deliverable **that could take any form you like (a short podcast/video material, a storyboard, a series of social media visuals, a revised website, etc.) that will be attached as a secondary zip file along with interview proof and transcript. Below is a suggested assignment outline: 1. Introduction/background of the project -** background** of the business/organization, which highlights a marketing problem/challenge/opportunity the business is facing. comprehensive strategic analysis conducted from an external point of view (i.e. think of Porter's 5 Forces, SWOT, etc., information from industry report - all to set up the stage) an informational interview** with a company representative**, such as an interview with any company manager/person having internal insights into the organisation (e.g., father/mother, brother/sister, family friend, …) media and news coverage about the industry, the company, and a specific issue/situation affecting the company in some marketing-related aspect, such as news stories or social media trending topics, etc. 2. Review the company’s current marketing strategies (4Ps) and activities that relate to the context of the situation you are focusing on. Relate aspects of marketing topics to explain key characteristics and reasons the company finds itself experiencing this situation (i.e. low brand awareness, weak social media presence, limited geographical expansion, etc.) 3. Strategy recommendation – having assessed ‘what is’, explain recommendations that will effectively address and improve the company’s position related to this issue ‘what can be’. This is effectively a gap analysis approach to strategy – your recommendation is ‘closing the gap’. 4. Creative deliverable is submitted as the second submission link and will be **presented by the group **in the classroom during the last in-person session. You can include the most important items directly in the assignment, whereas additional figures, tables, interview narratives, news stories, social media posts, etc., should be put in the appendix. As business majors, your communication skills are crucial — we want you to write well and expect that your work is clear, concise, and not only proofread but iterated with multiple drafts. In upper-level classes we want you to focus on the LOs because they are the core components of the class. Building your paper around the LOs is a much better approach than writing a paper and then shoving in LO footnotes. Incorporate LOs as in-text content to make it is clear to you and the Professor where you are trying to highlight certain concepts, but do not explain your application in a footnote. Everything you need to make your case that this is a good use of the LO should be in the main text. I want to ensure that each group is on track and aware of all key requirements for this project. This assignment is an opportunity to apply your knowledge from IBS 210 by putting yourselves in the role of a marketing consultancy advising a UAE-based organization. Critical Component - Interview Requirement: Remember, conducting an interview with a representative of your chosen organization is essential for this assignment. This conversation should provide you with valuable insights into the company’s marketing challenges and be documented thoroughly. To meet the interview requirements, please include one or more forms of evidence in your submission: * A link to the recording or a full transcript of the interview * Preferably, additional proof, such as a joint photo with the interviewee or an official confirmation email from their corporate account. Ensuring this documentation not only strengthens your analysis but also verifies the authenticity of your insights, which is fundamental in consulting work. Submission Components: Your final submission will consist of: 1. A report write-up with a comprehensive strategic analysis and actionable recommendations. 2. A creative deliverable in a format that best conveys your strategy (podcast, video, social media visuals, etc.). Which will be shared as a business pitch in the last F2F class and covering the company challenge, solution and deliverable itself. Preferably all the team members should be engaged in presenting. Each element should be presented professionally and clearly. If you have any specific questions or require clarification, please reach out sooner rather than later. Good luck, and keep progressing steadily! below is a example interview, i don't need a video i only need a transcript with questions and answers https://drive.google.com/drive/folders/1fc2yPIj9bU... Learning Outcomes Added WhyExist: Identify why a given company exists and analyze its competitive advantage. Use these insights to evaluate business strategy and execution. CustomerCentricity: Identify customer needs and explain how their fulfillment leads to better business. ConsumerBehavior: Design studies and evaluate research in consumer behavior. MarketAnalytics: Utilize analytical techniques and apply statistical analyses to market research questions. AboveTheRevenueLine: Explain how financial performance can be linked to effective marketing strategy. ResearchStrategy: Assess the role of market research and consumer psychology in decision-making and strategy formation. ProfessionalWorkProduct: Follows the established guidelines for the task and academic conventions in writing and presentations.

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Competency In this project, you will demonstrate your mastery of the following ...

Competency In this project, you will demonstrate your mastery of the following competency: Communicate relevant internal and external market factors to organization stakeholders Scenario SNHU Pet Supply FOOD, TOYS, AND SUPPLIES FOR YOUR FOUR-LEGGED FAMILY MEMBERS You are the assistant to Francis Del Corral, the marketing manager of SNHU Pet Supply, a large pet supply company that sells pet food, toys, and supplies in retail locations and through an online store. Francis, who knows of your interest in pursuing a career in marketing, has asked you to conduct an analysis of the market landscape to identify market factors for a new high-quality pet food line for both cats and dogs. Directions Market Research Report Presentation: Your manager, Francis Del Corral, has asked you to conduct an analysis of the market landscape to help inform the launch of the new pet food line. Francis wants you to prepare a presentation of your findings for the board of directors and other important decision makers within the organization. For your 10- to 15-slide presentation, your manager has asked you to explain your methodology, your findings, and an analysis of how these things will impact the marketing strategy. Note: If this project would be appropriate for a company you work for, you may use that company instead of the one provided in the scenario. If you choose a different company, you must provide a 1-page summary with background information about the company, their overall marketing strategy, and a new product line. Submit your summary in a separate Microsoft Word document along with your presentation. For an example of how to present this information, review the Communicate Market Factors: SNHU Pet Supply Case Study. Read the Communicate Market Factors: SNHU Pet Supply Case Study document located in the Supporting Materials section. This case study includes important details about the company. If you chose a different company for your project, provide a 1-page summary with background information about the company, their overall marketing strategy, and a new product line. Use the Communicate Market Factors: SNHU Pet Supply Case Study as an example of how to present this information. Submit your summary in a separate Microsoft Word document along with your presentation. Research internal and external market factors that could impact the success of your product. You may use the sources presented in the Supporting Materials section to begin your research. Make sure you use authoritative sources throughout. You can record the presentation (7–10 minutes) or provide comprehensive speaker notes (1,000–1,500 words). If you choose to use speaker notes instead of recording, the notes should reflect what you would say in an audio or in-person presentation. Your presentation should be 10–15 slides, in addition to title and reference slides. You may include a combination of graphics and text to support your message. Once you have researched the internal and external factors, address the following in your presentation: Introduction: Your supervisor wants you to start with background information on the research. What is the purpose of this research? Include the research questions you addressed, and summarize the key insights gained through your research. Methodology: Explain how the research was conducted, describing the resources used and limitations of the study. Consider these questions: How did you collect your data? What sources did you use? Why? What are the limitations of your research? For example: What data are you missing? How could additional primary or secondary sources help you improve your research? What would you like to explore further? Findings: Determine the internal and external market factors that will impact the success of your product. Support your response with evidence from authoritative sources. You may use the SWOT Analysis Template provided in the Supporting Materials section to identify the internal and external market factors. For the internal factors, include at least five strengths and five weaknesses. For the external factors, include at least five opportunities and five threats. Make sure to provide details and information from your research that support each example within your SWOT analysis. Next Steps: Analyze how the external and internal factors will impact marketing strategies for your new product. Consider these questions in your response: How will the internal market factors impact how you market your new product? Think of how these factors could impact your price, place, product, and promotion strategies. What are the most important strengths and weaknesses that the company should consider when marketing the product? Why? How will the external market factors impact how you market your new product? Think of how these factors could impact your price, place, product, and promotion strategies. What are the most important opportunities and threats that the company should consider when marketing the product? Why? As you work on your presentation, keep your audience in mind. You will be presenting to the board of directors and other important decision makers within the organization. Make sure you use a professional tone and communicate your findings with confidence. Specifically, your presentation should: Clearly articulate research findings to stakeholders, utilizing an appropriate tone for internal communications. Ask yourself these questions: Is your presentation supported by evidence? Did you include authoritative resources? Did you use professional verbal and written language? What to Submit Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following: Market Research Report Presentation Your manager has asked you to conduct an analysis of the market landscape to help inform the launch of a new product. Francis wants you to prepare a 10- to 15-slide presentation with your findings for internal stakeholders. You can record the presentation (7–10 minutes) or provide comprehensive speaker notes (1,000–1,500 words). If you choose to use speaker notes instead of recording, the notes should reflect what you would say in an audio or in-person presentation. You may include a combination of graphics and text to support your message Supporting Materials The following resource(s) may help support your work on the project: Citation Help Need help citing your sources? Use the CfA Citation Guide and Citation Maker. Communicate Market Factors: SNHU Pet Supply Case Study This case study includes important details about the company, the product, and the marketing strategy that will be useful when completing your market research report presentation. SWOT Analysis Template You may use this template to complete a SWOT analysis to identify the internal and external market factors. Reading: How to Design and Deliver an Effective Presentation This document provides a list of tutorials and resources that will be useful when completing your market research report presentation. These tutorials cover core functionality and tool features, as well as the elements of effective presentation design. Market Research Resources: The following resources provide information about market trends in the pet industry that will be useful when preparing your market research report. Note that these resources offer a combination of free and paid resources. You are NOT required to purchase any of these resources. American Pet Products Association Pet Industry Market Size & Ownership Statistics Press Releases Petfood Industry Pet Food Market Trends Shapiro Library The Shapiro Library offers a compilation of journals and articles related to the pet industry. Enter the Shapiro Library and perform a search using keywords such as “Pet Industry” or “Pet Products.”

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My thesis paper must be 30 pages long. I am already 3 quarters of the way done. ...

My thesis paper must be 30 pages long. I am already 3 quarters of the way done. Just need help finishing through the end. Finish my paper using the format below and the ideals and references in the word document, I have attached. Add 12 more references as well to equal 30, just as many as the papers length. Graduate Research Paper Final Notes and Format All papers should be written in third-person objective – no first or second person pronouns (“I,” “We,” “You,” etc.) All papers must follow APA (7th ed.) format, which means title page, abstract, and page numbers that are the article title and page number at the top of the page The format should follow this order: I Title Page in APA format II. Abstract (with key words) III. Introduction, in which you state your topic within the first paragraph and continue with other information that “introduces” your ideas about that topic and previews what you are about to say IV. Review of Related Literature V. Theoretical framework that links and supports your topic to an established communication theory VI. Your research, with its methodology VII. Your Conclusions VIII. Your recommendations for further research on your topic (if any is necessary) VIII. References Page

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Week 5 Assignment: Week 6 Individual Leadership Plan Outline Leader Directions ...

Week 5 Assignment: Week 6 Individual Leadership Plan Outline Leader Directions Resources Read/review thefollowing resources for this activity: • Lussier and Achua: All applicable chapters • Course Material and previous assignments • The final week 6 project requires a Minimum of 8reliable resources Introduction The week 6 final project is a Personal Leadership Plan that utilizes materials you covered throughout the course. The goal of the week 6 analysis paper is to all you to apply the learning outcomes of the course by creating a personal development plan focused on behaviors, traits, motivation, and influence. Activity Instructions For week 5, you will create your Week 6 project outline. APA is required. For this assignment, at minimum, you should include headers that will be used in your final plan. Be sure to include a page for your Appendices which will illustrate your personal self-assessments covered in each chapter of the Lussier & Achua textbook. It is a good time to create and include your reference page. Remember, this final plan required at minimum, 8 scholarly references. Additionally, your final paper should be about 8 to 10 pages (minimum) but no more than 12pages, not including a cover page, should follow APA style. The final project will be written from a first-person perspective. Writing Requirements (APA format) for Week 5: Week 6 Project Outline Assignment - • This week’s assignment requires a minimum of 1-2pages outlining your final project (approx. 300 words per page), not including title page or references page • 1-inch margins • Double spaced • 12-point Times New Roman font • Title page with topic and name of student • References page (minimum of 8 resources) for the final week 6 project but it is encouraged to include the minimum and more for the outline project. Grading and Assessment Grading for this outline will be based on the overall Week 6 Individual Leadership Plan Rubric. Weekly Learning Outcome(s): All weekly learning outcomes Due Date: By 11:55 pm ET on Sunday

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In this assignment we will work with a real existing challenge for a Startup/SME ...

In this assignment we will work with a real existing challenge for a Startup/SME of your choice. The assignment can start as soon as the first class encounter and will end with the final submission of the written part You will gather all content and learnings shared/discussed in class to build a plan with suggestions to improve the marketing efforts of the company, aiming to achieve their goals. For that, a basic suggested structure/flow you should consider: . In-depth understanding: a SWOT analysis would incorporate most needed information/understanding, . Understand the target audience(s): available data and analysis, and/or collect new data, . Understand the goals and objectives, as well as limitations and budgeting, and other aspects that can limit your marketing suggestions/plan, . Understand and define your suggestions for: target audience, value proposition/differentiation, pricing, products, partnerships, customer engagement, and communication activities. You must SUBMIT a document with your developed work. Your submission should contain data and references to support your arguments for your content development. A document with a minimum of 5 pages of content in APA format, plus references list.

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This assignment focus on developing a social media plan for a real service busin ...

This assignment focus on developing a social media plan for a real service business, focusing on building its online presence and effectiveness. Assignment Instructions: 1. Business Selection and Current Social Media Status • Choose a Service Business: Select a local service business with a minimal or poor social media presence (e.g., a restaurant, spa, hair salon, or café). • Describe the Business and its Current Social Media Presence: In one paragraph, provide a brief description of the business and its services, along with your assessment of its current social media performance. Describe any weaknesses you observe, such as low engagement (likes, comments, shares), infrequent posting, or lack of brand cohesion. • Provide Evidence: Include screenshots or examples from their social media platforms to support your assessment. 2. Social Media Marketing Objectives • Set Objectives: propose three specific social media marketing objectives for this business. These are the objectives that this business is not achieving now, and you are proposing this plan to help this business achieve them. Please outline these goals in one to two paragraphs. These should be measurable and achievable goals that will improve the business’s social media presence. o Example: “Increase brand awareness by 25% within three months through consistent posting and targeted engagement.” • Describe Each Objective: In one to two paragraphs, explain each objective and why it’s critical for the business’s growth on social media. 3. Social Media Platform Selection • Choose Platforms: Based on the business’s target audience and objectives, recommend the specific social media platforms (e.g., Instagram, Facebook, TikTok, YouTube) the business should focus on. • Justify Your Choices: In two to three paragraphs, provide justifications for each platform, explaining how the platform’s user demographics, features, and content formats align with the business’s goals and audience. 4. Sample Content Creation Create Sample Content: Design a small sample campaign, producing five pieces of visual content (photos, videos, infographics) and five pieces of textual content (social media posts, blog entries) 5. Comparison with Current Content (10 points) • Evaluate Content Impact: In a final paragraph, compare your content suggestions with the business’s current social media posts. Discuss why your proposed content strategy might better attract and engage the target audience.

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Page 1 Title Page (Brand Name + Your Name) Brand Name is Berain Water Company, w ...

Page 1 Title Page (Brand Name + Your Name) Brand Name is Berain Water Company, which is a Saudi company Page 2 Pricing Dashboard: Infographics showing results of your survey (One page; 2 Marks) Page 3 Survey Methodology: Short description of your methodology mentioning objectives, sample size, sampling technique, data collection, major analyses, major findings (One page; 1 Mark) Page 4 Questionnaire: Maximum six questions on pricing satisfaction, price sensitivity, willing to pay etc.(One page; 1 Mark) Page 5 Data tables for the assignment (1 Mark). Please do not put IAU logo, CBA logo and my name on your assignment.

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writing up a few portions of a case study on the "Product Team Cialis: Getting R ...

writing up a few portions of a case study on the "Product Team Cialis: Getting Ready to Market". I will attach everything needed for this. Per this assignment, we are asked to choose a target marketing position for the company, choosing to follow the direct compete strategy suggests that Cialis will "go head-to-head with Viagra's positioning".  Attached will be the outline and structure for the essay (2 attached files), the written portions for what is already done (3- I've highlighted the sections I'm going to need help with). Here is the link to the case, hopefully this opens correctly. We will be in contact if it doesn't or there's no access to it.  Cialis Case Study For this, the "proof of recommended opinion" and the "critique of rejected opinions" is what I'm asking for. Below is the structure for these portions: Proof of Recommended Opinion -Sound decision argument - Apply criteria to each option - Present evidence consistent with the criteria - The "proof" shows how the recommended option best fits the criteria and information given in the case Critique of Rejected Options - Proof of one option doesn't invalidate the others - MUST explain why others are less optimal - Critiques should stress the weaknesses of rejected options

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