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Description Website designs are pretty important, but just as equally important is the content that lives on these pages.  Now that you've familiarized with MOZ and the impacts of keywords that live on websites to improve search engine result ranking, I want you to write a piece of content that is filled with the appropriate keywords that help direct consumers to your website, but also tells the story of your brand. For this week's assignment, we are going to write content that will be a part of your About Us page. Next week, you'll use this same content to add to your About Us page design. Starting with the About Us page allows for you to really hone in on what your potential brand/company stands for and the story behind it. This assignment should not only help you develop your brand voice and get you thinking about how you should be speaking to your customers/target demographic, but also help with adding real and natural content to your site to boost SEO.  There is some creative freedom on what to talk about on this page, but at minimum include a summary of your company background/history (how your company was founded, where you are located, etc.), mission/vision statement (your ultimate goal for the company), and what your company is all about (what do you sell, how it’s sourced, your aesthetic, etc.). Feel free to create a fictional story and shoot to be more than 250 words.  Include your word count at the top of your assignment. Example - Word Count: 271  In your write-up, I want you to bold all the keywords you use. I'd like for you to have at minimum 3 keyword phrases. Please don't be generic. I will not accept one word keywords like fashion, clothing, vegan, beauty, style. It should keywords like vegan skincare, clean beauty, bohemian dresses, sustainable clothing, etc.

Description 1. Research elasticity information for two particular goods: one with an elastic demand and one with an inelastic demand. Using elasticity information you gather, predict changes in demand. The United States Department of Agriculture website has a good resource to help with this. 2. Describe how marginal analysis, by avoiding sunk costs, leads to better pricing decisions. 3. Explain the importance of opportunity costs to decision-making and how opportunity costs lead to trade. 4. Evaluate how better business decisions can benefit not just the producer but the consumer and society as a whole. In your evaluation, contrast the deontology and consequentialism approaches to ethics. Your essay must be at least three pages in length (not counting the title and references pages) and include at least three peer-reviewed resources. 

Description Uber: The Opportunities and Challenges of Market Disruption Case Summary Uber, a fascinating company that has frequently been in the headlines during the past few years. Uber is a ridesharing service. Consumers use the Uber app to contact a driver in the nearby vicinity when they want a ride. The app also allows consumers to get an estimated time of arrival on their smartphones with the use of an integrated GPS system. Many people use Uber as an alternative to taxis, which is upending the taxi industry on a global scale. Uber is also having an impact on other industries as well. For instance, companies like Zappos are planning to adopt Uber’s surge-based pricing strategy. Drivers for Uber act as independent contractors who can run their own ridesharing business and drive whenever they so choose. However, Uber is encountering a lot of challenges as it expands globally. Internally, Uber is facing some problems with its drivers. Despite the drivers’ status as independent contractors, Uber still exerts much control over the drivers, including setting rates. In California lawsuits have been filed by Uber drivers claiming that they should be legally considered as employees. One driver recently won a lawsuit against Uber in California. Uber might need to amend its strategy so that Uber drivers will fall beneath the employee threshold. Additionally, Uber has faced many difficulties from the taxi industry. The taxi industry points out that it is unfair that Uber gets to offer taxi-like services without having its drivers go through the same licensing requirements that taxi drivers must go through. Many governments seem to agree, and Uber has been partially or wholly banned in places such as France, Germany, India, Australia, South Africa, Spain, and Indonesia. Protests of taxi drivers further discourage Uber’s expansion. Additionally, an alleged rape in India by an Uber driver has caused some governments to question how Uber vets its drivers, prompting Uber to implement more safety measures. The sky appears to be the limit for Uber as it expands past ridesharing services to catering and food delivery services. However, Uber must be proactive in addressing challenges set forth by the large-scale worldwide taxi industry. This case demonstrates that innovative ideas do not limit opposition. It also supports that idea that Uber may have to adopt more discerning and considerate actions to mitigate opposition and continue expansion. Questions - Each question should be answered in at least a paragraph.  A. Since Uber is using a disruptive business model and marketing strategy, what are the risks that the company will have to overcome to be successful? B. Because Uber is so popular and the business model is being expanded to other industries, should there be regulation to develop compliance with standards to protect competitors and consumers?

Description Please complete this assignment in the format attached.  With each heading there are questions and explanations to help guide you through this assignment.  Please keep the heading and add your responses, therefore your completed paper should be no more than 5 pages.  You can select any company that you like, however, I strongly encourage you to select a company that you can easily find it's marketing material online.  

Description There are 3 discussion topics. Choose any 2 topics. Respond to?each topic as a separate thread, and title your post by topic number and your name so that it is clear which topic is being discussed and by whom.? For example, Topic 1 Joe Smith. Make value-added reply posts to?at least 2 classmates by 11:59 p.m.?Eastern Tuesday.? A minimum of 2 reply posts is required, but 3 or more value-added replies to classmate?threads may earn maximum credit.??Do not change the title lines, but to address the person by name at the top of the text box. Supporting your views with references:?  When you make an assertion of fact or use a source for information, provide a reference and an in-text citation (both in APA style) to support your writing, or state that it is based on your own experience.? For the 2 topic responses: each requires a minimum of 1 internal and 1 2 external sources per the rubric (acceptable and recent, dated 2018 to present) referenced and cited in-text using APA style. For maximum credit, you will need more external sources For the reply to peers topic responses: each requires a minimum of 2 recent external sources.  For maximum credit, you will need more sources.?  Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers.  See the grading rubric for specific criteria and expectations for the discussion assignment.  Also review Content/Getting Started/Discussion Expectations. NOTE: Each source requires an APA reference and each reference required an APA citation. For more about APA style see: Purdue OWL https://owl.purdue.edu/owl/research_and_citation/a... and the APA Style Guide 7th Edition: https://apastyle.apa.org/instructional-aids/tutori... TOPIC 1: Emerging Technologies  In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.   Choose one of the following technologies:   Artificial intelligence Chatbot  Extended reality Voice marketing  Visit ANA Futures to learn about these technologies or another technology that may be new to you. Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company.  GettyImage_1272761846 TOPIC 2: Ready for Future Customers? Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha?  Is your client ready to do so?  Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics.  Chapter 2 Generation Gap in Marketing 5.0  What are some changes would you recommend to reflect Gen Z and Alpha GettyImage_1290052248 TOPIC 3: Ready for the digital future? Kotler et al. (2021) say: "In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66)." Is your client using technology to improve human happiness? Again, using the product/service you selected for the written assignments, consider the following: How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)? See Chapter 4 Digital Divide in Marketing 5.0.    Refer to Figure 4.2, the Technology Compass. Assess your client in the six aspects of the compass Chapter 4 Digital Divide in Marketing 5.0. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions?  What changes would you recommend for the future (5-10 years)? 

Description Write a three paragraph summary about Chris and his consumer behavior 

Description Objective: Collect Balance Sheet and Income Statement data for your 5-Year Financials and calculate common size income percentages to compare the financial performance of your firm for the respective period of analysis. There should be 5 years of analysis, unless there is no data in SEC-Form 10’s for all those years. What is the 5Y financials? Every firm in the list of possible cases for the capstone has a five-year period of analysis. Financial data comes from the Form 10 documents each firm submits to the U.S. Securities Exchange Commision. Form 10 includes Balance Sheets and Income Statements we collect for the Five-year Financials. For most firms, there are five years of financial information. However, it may be there are only 4 or 3 years available. Just collect all what you can get in Excel. The 5-Y financials Excel workbook includes six sheets: Balance Sheet, Income Statement with Common Size Percentages, and Financial Ratios you must complete in BUS485A. This Excel also includes three Pro-Forma Income sheets for three strategies that will be done in BUS485B. Excel workbooks with the 5-Y financials for some firms are already available for you to customize in Course Resources/5Y Financials. What is the Common Size Percentages? Common size percentages are metrics to compare firm performance over the five years of analysis. All items in the income statement are presented as percentages of Sales or Revenue. For instance, when total costs are expressed as a percentage of sales, and it goes up from 43% to 49%, we could conclude costs have increased over time and we should research why costs went up. Is this because of internal or external factors? What do you have to do? After having chosen your firm of study, verify if there are already 5-Year financials for that firm in Course Resources. If it is, verify the data is correct with the Balance Sheet and Income Statement data in SEC-Form10 for the years of your analysis. If there is no 5-Year financials Excel in Course Resources, you must create one using Form 10 for your period of analysis. Collect Balance Sheet and Income Statement annual data. Depending on your Excel skills, you should request help from your instructor to create formulas and the sheets for common size percentages, financial ratios, and Pro-Forma. Use the template for Exhibit 5 – Common Size Percentages Use the TemplateSA-EXH 5-CommonSize.xlsx to guide your work. This template shows the income statement for five years, and the common size percentages calculated to the right. Review how formulas are created for the 1993 common size percentage column, G8 to G27. These formulas were copied to the other years to the right. Because, when you use formulas in Excel, you just type one time, and then you copy it to generate the entire table! You must do the same in your 5Y-financials, sheet Income Statement.

Description Case Study 1: ROCK PHARMACY: ROCKED? ASSIGNMENT QUESTIONS 1.What factors are shaping the Indian pharmaceutical industry? 2.What are the factors influencing consumers’ adoption of e-pharmacy? 3.What has led to a sharp decline in the market share of Rock Pharmacy? 4.Which of the options available to Yadav would you choose and why? 5.How can Rock Pharmacy deal with technological disruption? 6.What should Yadav do to build better customer relationships?

Description Influence? Identify a social media influencer in Saudi Arabia and discuss their impact on a specific brand or product. Discuss the influencer's content, engagement numbers, and audience demographics to assess their effectiveness in driving brand awareness and sales. What metrics do you think are best for measuring influencer marketing? Do you have any ethical concerns with this influencer? Why or why not? This is a post first discussion, you must post before you see others discussions.  Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate. 

Description You are pitching a company’s board of directors with a proposal to take their brand/product/service into a new international market. You will use compelling research, data, and analysis to build your case. You will outline your strategic recommendations for entering the new international market, based on your research of company’s strengths and weakness and the new market opportunities and threats. This will include a deep understanding of the new market: culture, regulation, consumers, competition, infrastructure, etc. Project Content: Executive Summary: Start with an introduction that gives your reader an overview of the project scope. Product: Pick an international brand/product/service that you believe has export potential to another international market. Give an overview of the brand, including what makes it unique and different, where it is based, value proposition, etc. Place: Select a target country or regional market for the brand/product you have selected. Outline the new target area in terms of its marketing environment (demographic, political, cultural, legal) including the competitive landscape and common channels of distribution. Explain (based on your research) why you think this would be a good place to offer your brand/product. Keep in mind the culture, regulation, consumers, competition, infrastructure, etc. of this new market. Include (from chapter 4) if the new market is a high or low context country and their cultural typology. Also include any barriers to the country's adoption process. Price: Discuss the pricing considerations. Look at cost-based pricing (pricing floor) and what the market will bear (the price ceiling.) Determine a basic pricing guideline. Promotion: Outline a strategy to promote the brand/product in the selected market. Who is the primary and secondary target customer? Explain your reasoning. What is the problem you have identified in your research that this brand will solve? What is the strategic message that you will communicate to the target customer? What is the theme of the campaign? Outline your positioning via a positioning statement.* What channels will you use to communicate with the target customer? (Paid media, PR, direct marketing, social media, special events, sponsorships, collabs with regional influencers or brands?) Be specific. Create a style guide for the campaign that shows the colors, types of images, slogans, and examples of verbiage you will use in the campaign. Write a press release to go out to the international business press that announces the expansion and outlines the business case. Final Analysis and Recommendations: End your pitch with a succinct – clear, concise, and compelling – push for your plan.                                                                                                                                                                                *Positioning & Positioning Statement: What position within the competitive marketplace will this campaign support for the brand? Who are the competitors and on what criteria do they compete?