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Description Website designs are pretty important, but just as equally important is the content that ...


Description Website designs are pretty important, but just as equally important is the content that lives on these pages.  Now that you've familiarized with MOZ and the impacts of keywords that live on websites to improve search engine result ranking, I want you to write a piece of content that is filled with the appropriate keywords that help direct consumers to your website, but also tells the story of your brand. For this week's assignment, we are going to write content that will be a part of your About Us page. Next week, you'll use this same content to add to your About Us page design. Starting with the About Us page allows for you to really hone in on what your potential brand/company stands for and the story behind it. This assignment should not only help you develop your brand voice and get you thinking about how you should be speaking to your customers/target demographic, but also help with adding real and natural content to your site to boost SEO.  There is some creative freedom on what to talk about on this page, but at minimum include a summary of your company background/history (how your company was founded, where you are located, etc.), mission/vision statement (your ultimate goal for the company), and what your company is all about (what do you sell, how it’s sourced, your aesthetic, etc.). Feel free to create a fictional story and shoot to be more than 250 words.  Include your word count at the top of your assignment. Example - Word Count: 271  In your write-up, I want you to bold all the keywords you use. I'd like for you to have at minimum 3 keyword phrases. Please don't be generic. I will not accept one word keywords like fashion, clothing, vegan, beauty, style. It should keywords like vegan skincare, clean beauty, bohemian dresses, sustainable clothing, etc.



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