Expert Answers

Description MARKETING STRATEGIES TO INFLUENCE BUYER BEHAVIOR: PRODUCT AND SERVICE INNOVATION For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic targeted market using social media marketing strategies. This analysis will be divided into three separate presentations. Last week, you submitted the first presentation on incorporating the consumer. This week, you will create and submit a presentation on incorporating product and service innovation. In Week 3, you will submit a third presentation on incorporating marketing in the technological era. With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources. RESOURCES Be sure to review the Learning Resources before completing this activity. Click the weekly resources link to access the resources.  WEEKLY RESOURCES To prepare for this Assignment: Download the Week 2 Assignment Template.  BY DAY 7 INCORPORATING PRODUCT AND SERVICE INNOVATION Analyze how marketing strategy development is shaped by influencers. Examine how the industry and the competition can be influenced by social media. Be specific, including what factors are most conducive to influencing. To support your assertions, do some research and locate at least two examples of innovative and creative social media influence practices. For each example, do the following: Describe the organization (including what type of company it is, what sector/industry it is in, 

Description The health care environment is under constant change in the United States. This continual change results in the need for health care professionals to frequently review health care legal and ethical situations and understand how they apply to you and your role as a health care employee. Please choose one of the following topics to discuss: Ethical considerations of managed care The Health Care Quality Improvement Act Fee splitting Conscience clause In your post, please answer the following: List the topic you have chosen and in your own words, give an overview of this topic including ethical and legal considerations and concerns. Discuss how this topic impacts the medical field and give an example of how it might come into effect. How might this topic impact patient rights and the health care provider’s rights?

Description THE ROLE OF INFLUENCERS IN MARKETING When you think of the term influencer, a certain persona or even a specific person may come to mind. For example, you may think only of the application of social media influencer, but the definition can be more expansive than that. The term itself refers to anyone who is able to influence others. It could be argued, then, that influencers have likely existed since the advent of goods and services being exchanged. In this Discussion, you will consider the role of an influencer in promoting a brand to you or to someone you know. RESOURCES Be sure to review the Learning Resources before completing this activity. Click the weekly resources link to access the resources.  WEEKLY RESOURCES To prepare for this Discussion: Consider an experience with a brand that you or someone you are close to discovered specifically through an influencer. (Note: This could refer to any type of marketing, whether on social media or elsewhere.) It can be a product or service that you or someone you know purchased, used, or simply gained an awareness of, as long as you or someone you know would never have known about it without the influencer’s endorsement. BY DAY 3 Post an analysis of the role of influencers in marketing, to include the following: Briefly describe your experience (or the experience of someone you know) with a brand that was introduced by an influencer. Be sure to include the brand, the product or service, and the influencer in your description. Appraise the effectiveness of this influencer in promoting the brand. For example, did they persuade you (or someone you know) toward the brand, or did they have the opposite effect?  Identify two to three benefits of influencer marketing compared to other forms of marketing. Identify one or more risks a brand might face by collaborating with an influencer. Include a real-world example of at least one of these risks being realized.  

Description Examine the range of issues related to the commercialization of MGH's technologies. Reading is from: Technology Commercialization at the Massachusetts General Hospital by Jonathan West and Mona Ashiya

Description Discussion 1: Review current types of health care delivery systems in the United States and contrast the current status with the reform models or revisions proposed in the readings for this topic. Select one area in health care delivery where change or reform to the current system could improve the delivery of allied health care and present your findings. Discussion 2: Identify 3 constituents of integrated health care delivery systems (IDS) and describe its development. What benefits directly apply to the provision of allied health care services? What limitations exist at present that could be improved, and how so?

Description Week 4 of Ethics for Healthcare Professionals. Discussion 1:  Health care professionals are morally obligated to ensure their clinical decisions are informed and reflect best practices. The first step in ethical decision-making is to gather as much relevant information as possible. Describe the types of guidelines you would use to decide that you have as much information as you need to ensure an ethical decision. In replies to peers, discuss under what conditions, if any, you might decide not to act according to your own moral obligations. Provide an example to justify your response.   Discussion 2: In any professional career one should prefer to act ethically. Explain types of reflective practices and methods and how to integrate them into your work life to ensure that you think critically about both the art and the science of your patient care delivery. Provide examples. In replies to peers, describe what it means to act ethically in your professional career.

Description CONTENT MARKETING Imagine if you wanted to explore a new hobby like camping and you were unsure how to get started. Your first step might have been to search the phrase “how to start camping,” and you opened articles from two reputable outdoors companies. The first company centered 90% of their content around promoting their products, offering little information of value to you. The second company did not even mention their own products as they provided a comprehensive article on what you would need to camp, different types of camping, where and when you should go camping, and more. Both websites prompted you to sign up for a newsletter. Which newsletter would you (and, likely, most people) sign up for? In this Discussion, you will consider how content marketing can play a role in a consumer’s interaction with an organization. RESOURCES Be sure to review the Learning Resources before completing this activity. Click the weekly resources link to access the resources.  WEEKLY RESOURCES To prepare for this Discussion: Consider an experience you have had with an organization that incorporated content marketing that provided value to you as a consumer. Based on your exploration of this week’s Learning Resources, identify one or more technologies related to marketing data and analytics that may have been applied in the experience you had (or one you could have in the future). BY DAY 3 Post an analysis of how content marketing can promote an organization, to include the following: Describe your experience with an organization that provided value to you through its content marketing efforts. Analyze the impact of that experience on your interaction or potential interaction with that organization. For example, did you use (or do you intend to use) their products or services?

Description Word document Topic: Health care providers of all cultures are bound by the similar goal of trying to be of help to their patients. They want to help and are interested in new ways of doing so. Through the use of ritual, health care providers can better meet the needs of their patients. What role can ritual play in the provision of health care services?  How can health care providers be better informed about ritual?

Description In the past few weeks, we've learned  about environmental and biological risk and protective factors, some of the primary reasons for drug use and factors that contribute to, and prevent high-risk behaviors. For this assignment, you will use two screening tools to (1) observe and assess (2) analyze and evaluate, and (3) recommend healthy lifestyle for decreasing the risks of addictive behavior. Step 1:  Observe and Assess Use the TAPS-1: Four-Item Screening ToolLinks to an external site. from the National Institutes of Health to screen and to assess substance use, and the Patient Health Questionnaire (PHQ)Links to an external site. which screens for depression.  Administer these surveys to yourself or to anybody else. Then summarize the results in ½ page. These results should remain anonymous - use a word such as participant, patient, or client in referring to the person being assessed.  After you complete the assessments, you’ll see that results and suggested actions are provided. In Step 1 of the assignment  you are summarizing the results of BOTH assessments. You’ll notice different risk levels for different substances such as cannabis, alcohol, sedatives, stimulants, tobacco, other drugs. Summarize here – include important information we need to know for the rest of the assessment  Step 2:  Analyze & Evaluate Provide analysis with the evaluation of the results.  Apply your knowledge from the class and reading materials, include the identification and evaluation of the potential risk factors for drug abuse that may correspond to the results from the screening and assessment. During this process, be specific and apply the knowledge we've learned about reasons for drug use, theories of addiction, patterns of drug taking, and information from profile of the drug abuser . Write a summary in in ½ page.  For example, Are there Personality characteristics associated with the patient as indicated from the assessment, What type of substance are they using and perhaps there are reinforcers at play? Does it seem to be experimentation, or for pleasure? In chapter 1, we learned about the risk and protective factors – and whether an individual is more or less likely to abuse a drug. Based on the results, are there any  Biological factors present that might be associated with use? Step 3: Recommendations Using what you've learned from Treatment, Prevention and Education and from the TAPS suggested actions, include suggestions and strategies on how the potential risks could be minimized or modified, suggestions can include nutrition, physical activity, stress management and how the changes could help the participant now and in the future. Be specific and apply the knowledge from previous chapters . Write recommendations in ½ page. In chapter 16, we learned about the Levels of Drug Prevention and Preventing High-Risk Behavior – discuss what stage is most appropriate. And based on what you learned in chapter 15 about treatment, what might be a best form. 

Description https://www.nytimes.com/2018/05/30/upshot/mental-i...        In this module, we have addressed how mental health is affected by structural variables such as race and gender. This article addresses the sad, but true effects of mental health on treatment by medical professionals. Research supports the mental health patients claiming that doctors do not listen to them or dismiss how they feel and chalk it up to their mental illness and not an underlying health problem. This article by Dr. Dhruv Khullar addresses just that as he recalls treating a patient that ultimately lost his life due to a cause no one could have anticipated: a heart attack.