NO AI please 15 creative slides needed Rubric is provided with all expectations Student's MKT201-I final exam will be to develop a multichannel advertising plan for a Bryant University department or organization. Students will create a case study style presentation that considers the organization's mission, their target market, and a promotional mix to promote the organization's offerings (an event, service, or specific "product".) Presentations will consider how to evaluate the success of this program, and consult on furthering the goals of the organization and their relationship to those they serve. Project Rubric Introduce & Define Choose a Bryant University department, organization, or student club. Introduce the organization, a brief history of them and their mission. Explain what specific part of campus they serve. Choose an existing (or create a new) event, program, or offering that this organization provides to the public. Explain why the organization offers this program, how it's gone in the past, and what metrics for success have been examined. What is the state of this program, in regard to the product life cycle? Is this a new program or event, or is it longstanding? What considerations should be highlighted in regard to the life cycle stage of this event? Define who the target user or audience is for this organization. Please articulate at least two segments of community members that are served by this program. Consider metrics that differentiate Bryant community members (class year, major, domestic or international student, resident or commuter, etc.) How would you brand this program? What considerations would you take into account in order to create an effective brand that resonates with target audiences. Please show design examples or a prototype. Develop an Advertising Plan Create a promotional mix with three unique components. Explain the function of each component in relation to the target audience, life-cycle stage, and channel strategy. Only one component should be a social media tool. Please include visuals and prototypes to illustrate your plans. Explain the steps of developing, executing, and evaluating the advertising plan. Articulate a pricing strategy that resonates with the target audience and the nature of the program. Conclusion A conclusion should summarize the advertising plan and why it connects to the target audience and chosen campus organization or program. Please emphasize how the organization will determine whether or not the marketing plan is successful. What metrics will indicate this and why? Additional Considerations The project deliverable should be a presentation slide deck, submitted as a Google Slides link, .pptx PowerPoint file, or .PDF file. Your project may also take the form of an interactive web page. The project should contain at least 15 slides, including a title, and blank concluding slide. Please reference the CCCC Presentation Design & Public Speaking Basics Module for information on visual design standards. While you're not expected to be visual designers, projects should be clean, balanced, and adhere to the basic principles of professional presentations. Consider using Bryant University websites, social media pages, or reaching out to students, staff, and faculty for first-hand insights. Projects should include a works cited section, with all cited works in MLA formatLinks to an external site.. The failure to cite material sources, or the use of AI generated content that is not properly citedLinks to an external site., will result in an automatic "Zero" grade. . NOTES: Product (Ch. 8)Product & Branding NotesLinks to an external site. Explain the Product Life Cycle Concept Identify ways the ways that marketing executives manage a product’s life cycle. Recognize the importance of branding and alternative branding strategies. Integrated Marketing Communications (Ch. 14) Discuss integrated marketing communications. Describe the promotional mix and the uniqueness of each component. Select the promotional approach appropriate to a product’s target audience, life-cycle stage, and channel strategies. Social Media & Digital Marketing (Ch. 17) Define social media and describe how they have transformed marketing communications. Describe the characteristics of a social media marketing program, including selecting social media and choosing social media content. Identify the cause of the convergence of the real and digital worlds and how this will affect the future of social media Integrated & Digital Marketing NotesLinks to an external site.Advertising & Public Relations (Ch. 15)Advertising & PR NotesLinks to an external site. Explain the differences between product advertising and institutional advertising and the variations within each. Describe the steps used to develop, execute, and evaluate an advertising program. Explain the advantages and disadvantages of alternative advertising media.
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