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Task: In order to take action to minimize greenhouse gas emissions, this project will concentrate on using renewable energy sources and technology to ensure a sustainable energy future. In this task, each student will be given the option to choose any low-carbon technology. The selected technology should be introduced and identified well based on its availability and applicability to be used in Oman. The advantages and disadvantages of the selected technology will be explained during the presentation.  The group should concentrate on several facets of the chosen technology and weigh its benefits and drawbacks in terms of how it might help reduce greenhouse gas emissions. The presentation must be delivered using PowerPoint to be evaluated (post this section to the Uclan board).  The presentation slides should include the following points:  Introduction: Includes short background that covers all the details related to the selected low carbon technology such as; Theory, applications, etc. (8-10 slides) Critical analysis considering the pros and cons of the technology. (2-3 slides) Explain the challenges/opportunities of using this technology in Oman. (2-4 slides) Conclusion and recommendation. (1-2 slides

Use "The Science behind the story" reading on pp264-265 in Withgott Chapter 12 to complete this assignment or other sources. You may use AI on this Assignment; state which AI you used and date of time of using it. See the Course Syllabus for the university AI statement that must be included in your submission. Background: You graduated from Tennessee Tech, moved to Kansas for a job, and were appointed to the Kansas  Governor's Board of Water Policy for the State.  You are one of five members. The underground aquifer underneath the surface of your state has been over pumped for irrigation of agricultural crops, cities, and industry. Wells are starting to run dry. The state's biggest city is growing so fast that more water is needed for the increasing urban population.  Agricultural production is down. A 10 year long drought is affecting the state and other Plains states. Would you propose steps to increase supply, decrease demand? Mitigate or adapt to the impact of decreased water?

Write a report on digital marketing to offer a comprehensive grasp of the structural components of the phenomenon. more info will be in the file uploaded.

The situation analysis will focus on analyzing events and trends in the environment that can affect the organization, its marketing, and its stakeholders. In sum, this section is an analysis of what’s causing the current situation. It is a summary of the market analysis using appropriate analytical tools with tables and support in exhibits. 

THE BRAND FOR THIS TOPIC IS "CARTIER" Topic: Using Consumer Behavior Principles to Develop a Consumer Behavior Exploratory Research Survey Consumer behavior research can be very expensive and time consuming. How do companies decide/justify spending money on research? Many large companies that regularly conduct research begin with a very small exploratory project that is often done with the expertise that is already staffed in the Marketing Department. Once this is done and if it's found you need a national sample then, you can pitch the CFO for the money needed to go forward. You have been put in the position of conducting the exploratory research to find if you need to hire an expensive outside Consumer Behavior Research firm to take the research to the next level. You have been assigned a brand/product item for your first consumer behavior research project (brand assigned at random by Professor). Complete sections one and three based on secondary data collected through outside research. Cover Slide: Include name of student, Professor and the brand that is being covered. (Slide 1) Section 1: Background A) Give some introductory information about your product/brand. Include the current status of the four P's. Not needed is historic information (company beginnings, etc.). Only current data is needed here. (This should be covered in slides 2-5, one slide for each area of the Market Mix) B) Research and discuss the brands target market: demographics (slide 6) also include the geographics, psychographics and any behavior-based segmenting variables (label them by base) (slide 7) typical decision-making aspects (How would the target go through the Consumer Decision Process? Where in the Consumer Decision Process does there seem to be issues?) (slide 8) identify one market segment that you will discuss as a target market using segmenting variables discussed above. (slide 9) Section 2: Consumer Influences Identify and analyze three of the most relevant aspects of consumer influences that are relevant when marketing this brand. Provide reasoning why you believe the influence is relevant. (Each Consumer Influence should be it's own slide 10-12) Examples of what might be included: Attitude Perception Learning/Memory/Consumer Information Processing Motivation Emotion Personality External Influences: family culture social class reference groups situation generation any other external influences. Section 3: Marketing Strategy (Identify current issues that may need consumer behavior research). Outline at least SIX questions for each of the three Consumer Influences (from SECTION 2) relating to the brand being explored (relating directly to Consumer Behavior internal and or external factors). Each group of questions must have at least 6 closed-ended questions which explore the dimension in detail. For each question, give an explanation as to why it needs to be asked. State the question and then give the reasoning. Be sure to organize by paragraph. DO NOT question using marketing terms or concepts (ex. What are your perceptions of the brand?). Qualifying questions (demographic or otherwise) are not included in the required number but you can ask these to get the correct sample for your survey. (Slides 13-18) Examples of areas that pair nicely with the Consumer Influences include: advertising consumer decision process (be specific which stage) public relations and publicity sponsorship cross promotion product distribution (specific retailer, shelving, etc.) product placement alternative media pricing sales activities customer service packaging brand name, brand images, brand personality figures or celebrity endorsers Section 4: Present and Survey Respondents A) Complete a Consumer Behavior Survey with at least 20 questions using the questions created in Section 3. The breakdown of the questions should be 18 closed-ended questions and 2 open-ended questions. Be sure that the closed-ended questions are numerically scaled questions (horizontal scales presented, adjectives are numerically represented and the presentation is horizontal for the scale offering the + choices from left to right. Here is an example: The taste of Coca-Cola is important when choosing this brand to purchase: Very Likely +3 +2 +1 0 -1 -2 -3 Not Very Likely B) Collect survey results from at least 10 respondents that would be a part of the main target segment discussed in section 1. In this section, tell how you implemented the instrument (survey) whether is be in person (paper), internet or social media (which one). Also comment on how the subjects were recruited to take the survey. Did you offer any incentive? Were there difficulties in doing this? What was your response rate (number of surveys mailed/posted vs. what was turned in or taken, if applicable). (Slide 19 and 20 should represent a copy of the finished look of the survey, the one that was given to the respondents) Section 5: Analyze Finding/Conclusion Analyze your findings from the survey, including a minimum of one table. Discuss how your findings (even though they are from a very small sample) could be the basis for a larger research project to be conducted by the brand. A copy of the survey itself and your resulting data must be included in your presentation (results can be in table form). Last, make your recommendation if there needs to be a larger study conducted or not (and why). Identify and recommend which type of research approach should be done (Positivist or Interpretivist) and why. (Slides 21+) Submission Requirements Your final project must be submitted as follows: PowerPoint presentation format. No fewer than 20 slides organized by topic (do not use "notes" on the bottom of the slide) Typed, double-spaced, in 16-18-point Times New Roman Prepared using an acceptable college-level style guide such as APA, MLA, or UMGC's Guide to Writing and Research; all of these guides can be found in the virtual UMGC library Presented in such a way that the reader can clearly understand your logic and conclusions. Organize using the slide outline given in the assignment. Posted in your Assignments folder not later than midnight on the due date for this assignment, according to the syllabus Use required headings Citations (end/foot notes) within text is required as well as a references slide (Use APA) at the end of the paper Cover page and references slide are required and included in the slide number. Keep text analysis in the business tradition of a 3rd person voice (no I, me or my, we, or you, etc). DO NOT use portions of a another project (typically Principles of Marketing 350) to plug into any of the requirements for this project. The two projects are very different.

Marketing Plan Report: Progress Report 1 COMPANY INTRODUCTION (1 page) The introduction should provide background/history on the company "Bath & Body Works", its owners, the industry sector classification, etc. PROBLEM AND OBJECTIVE IDENTIFICATION (1 page) A formal problem statement is useful in furnishing your reader with some insight into your marketing plan. Be specific. Do not define or state a problem in vague terms or symptoms or alternative courses of action. USE FACTS. A single problem will give focus to your report. The “typical” problem in this course is a gap between actual and desired sales. In this section, you may show a graph of past company revenues and then desired revenue levels for the next year or two. Don’t confuse possible solutions with the underlying problem. A problem is NOT “to increase awareness through advertising.” This is a means to achieve a desired end – not an end in itself. Another weak problem statement would be “Market share is going down”. A better version would tell the reader the rate of decline, compare it to previous years and to industry trends. There could be many reasons why market share is going down, and thus many possible solutions. You will discover these reasons when you do your analysis in subsequent sections. Follow this, with the specific and measurable project objective which might cover the next year or two. This usually involve sales dollars and sales volumes to be achieved. Again, be careful that your objectives are not solutions to the problem. An objective “to advertise more” or “to develop a customer loyalty program” are solutions to the problem and should not be stated here. MARKETING AUDIT (2 to 4 pages) Offer full details on the 4P’s, and target market. Defining the target market is critical – you must use geographic, demographic, and psychographic segmentation to get a full picture of target customers. ALL marketing practices are detailed in this section but not critiqued. 

2.7 W2D1: Factors Influencing Global Markets Introduction By now, you should have reviewed this week’s required reading materials and have an understanding of the important concepts. You will now take part in this discussion. In Chapter 20, you read about “Global Marketing”, a business practice that is crucial to an individual firm and the nation alike. Chapter 20 also discusses the major elements of international global marketing including economic, social-cultural, technological, and political-legal factors, as well as trade barriers. This discussion assignment will center on these concepts. Instructions Respond to the given questions: Task 1: Identify a U.S. based global/international business organization with an international market presence (e.g., McDonald's). Task 2: Identify one international market that the company (identified in Task 1) serves. Discuss how this foreign market is different in terms of any three of the environmental factors (i.e., economic, social-cultural, technological, political-legal, competition). For example, McDonald's has a presence in South Korea, a market known for its rapid economic growth and collectivistic cultural background. South Korea is also among the world's most technologically advanced and digitally connected countries.  It is home to giant technology companies, including Samsung, Hyundai, and LG that compete with the best technology brands across the world (Trade.gov, 2022) While these top companies have helped build the technology landscape of the country, new emerging start-ups are being to gain traction and become serious competition.  South Korea is also dealing with a shift in employee mindset.  The Gen-Z population value individual happiness over organizational efficiency and are more open to joining a startup, which tends to be more flexible, less hierarchical, and a place where it is easier to find meaning in work compared to corporate counterparts (Yoon, 2022). (***Note, your discussion should be more elaborate and provide supporting information) Task 3: Find a recent ad (picture or video) that reflects how the company addresses the needs of this foreign market given your discussion in Task 2. Explain why you chose this example and how this ad delivers the brand value and reflects customer lifestyle. For example, McDonald's commercial pasted below shows the needs of the South Korean foreign market by combining the country’s subculture K-zombie craze with their spicy food palate creating a saucy burger.  McDonald’s uses the imagery of the chili sauce dripping on the table prior to revealing the burger as an emulation of a K Zombie movies scene along with a dark room and the actress making jerking zombie-like movements.  The product released has varying options of chicken or beef patties on the sandwich to position the sandwich to the entire population.  South Korean diet is usually based on vegetables, beans, and fish.  There is low consumption of red meat in this culture.  The South Korean market could be successful with a plant-based spicy sandwich.  This product would attract multiple audiences and market demand.   In this commercial, the portrayal of the rigid older generation versus the easy-going Gen-X can be identified by the character’s actions showing the culture’s shift in mindset.  In an earlier ad, we might have seen the character eating the sandwich while attempting to finish work and feeling stressed; the status quo South Korean. You must relate your discussion to the elements of the international marketing environment covered in the previous chapters. You can also refer to the video: The New Jjang! Jjang! BurgerLinks to an external site. to support your answer. Reference McDonald's in South Korea (2022, May 4). The New Jjang Jiang BurgerLinks to an external site. [Video File] [30 sec.].  **When posting a thread, use a subject, "company name and country"(e.g., KFC in China). That will help us to find one another's examples more easily. Directions Create your own post. You also need to comment on at least of two of your classmates' posts/threads. Keep your messages original, intelligible, concise, and effective within 350-400 words per post.  Your initial posting is due by Thursday. Your posts will be evaluated on both the quantity and quality of your contributions, the quality being more important than the length of each post.  Respond to two of your fellow students' remarks on other threads. Your responses (at least of 150 words) should be thoughtful, challenging examples or materials supporting your argument. Note that responses such as "I agree" or "That’s a great point" do not count towards discussion thread participation points. Your two responses are due by Sunday. Consider quality tips. Did you: Help solve a problem or lend support? Challenge an idea or offer some alternatives? Come up with a creative solution or ask pertinent questions? Assist someone in clarifying their ideas or offer examples from your personal experience? Contribute with sound evidence to support your opinion? Show respect or acknowledge and affirm someone else’s ideas? Bring a derailing dialogue back on track?

1. Learning Outcomes Upon successful completion of this assignment, the student will demonstrate ability to: LO5. Evaluate strategies for developing new and modified products in response to changing market conditions. 2. TASK: Review the United Nations’ 17 major goals of sustainable development (https://sdgs.un.org/goals) and write an article in which you will discuss how Canadian businesses can modify their marketing strategy, especially in their new product launch/development. Choose ONE goal from the list and discuss how marketers can align their marketing strategy with the goal. You will begin by providing sufficient information and data on the relevance of the chosen goal and phenomenon related to this goal in the Canadian market, and later you will discuss the impact of this goal on the marketing strategy for companies who are going to be impacted by this phenomenon, and finally, you will suggest ideas on how to modify marketing strategy to align with the objectives of the chosen goal. Review the article 7 Ways to Align Climate Strategy with Digital Marketing Strategy for a sample. Your article must demonstrate advanced abilities in research and critical thinking. Articles without credible citations and references will not be accepted. Articles that only present facts and narrate other works without critical analysis and discussion will also be considered incomplete. 3. LOGISTICS AND FORMATTING: - The final submission of this assignment is a Word Document, with a maximum of 10 pages (including covers and references) finished with Times New Roman font size 12 and 1.5 spacing. - You must write an original article and not a summary or a derivation of previously published articles, use existing literature only to support your arguments and discussions. - Use MLA guidelines to cite your research when necessary: “In-text citations” in the report and a “Works Cited” page at the end of your report. 4. ACADEMIC INTEGRITY POLICY: - Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility, and courage. These values enhance Seneca’s commitment to students by delivering high-quality education and teaching excellence while supporting a positive learning environment. The AI policy is always in effect. - Should there be a suspected violation of this policy (e.g. cheating, falsification, impersonation, or plagiarism), the academic integrity sanctions will be applied according to the severity of the offense committed. Refer to Appendix B for the academic integrity sanctions. - Should a suspected violation of this policy be a result of, or in combination with, a suspected violation of Seneca’s Student Code of Conduct and/or another non-academic-related Seneca policy, the matter will be investigated and adjudicated through the process found in the Student Code of Conduct.

Read the following article and comment on how this relates to how organizations should market to customers. In what ways have you seen this in your own interactions with organizations?

Both in traditional and online classrooms, journal entries are used as tools for student reflection. By consciously thinking about and comparing issues, life experiences, and course readings, students are better able to understand links between theory and practice and to generate justifiable, well-supported opinions. This kind of writing assignment is meant to be interactive, as you  engage with ideas and experiences that bring about questions, comparisons, insights, criticisms, speculations, and tentative conclusions. Although somewhat less formal than essays or other course writing assignments, journal entries should still construct a coherent narrative, use complete sentences, be grammatically correct, and be scholarly in tone. Each entry, should be thoughtful and comprehensive (two or more paragraphs) and relate the journal entry to Reflect. If you wish, you may also choose to write about  one of more themes from the list below.  Include your original critical thinking and in some way, link to the concepts we are studying in class during the time of entry. There are 7 entries for Journal 2. Please complete them all. The journal should be kept on-line in a format that is easily provided to instructor It will be submitted at time of end of semester in Assignments Journal 2. Be sure to read the attachment for tips on writing journal entries to support classroom learning. 2/content/enforced/59106-FA21_INTG1-GC_1005_1_014/Tips on Journal Writing 1.docx  Journal Entry  7   According to a report in CNBC, social media ad revenues reached $41.5 billion in 2020. Making up nearly 20% of all internet revenue. Digital video saw 20.6% year-over-year growth, increasing its share of total internet ad revenue by 1.3% to reach 18.7% April 7, 2021. To what do you attribute the extreme growth of social media ad revenue and digital video growth? From your perspective is it effective to achieve sales? Or not? Give an example of an outstanding social media ad.  What do you predict will be the future trend for this media channel? Please put you reflections in your journal. Journal Entry 8: Consumers have a limited attention threshold, and you must get to them, with a message they respond to, within 8 seconds. Consider your personal interfacing with digital media. Where do you primarily visit on the internet and what are the digital ads that you see most frequently?  Which ads have you clicked through to their website? Which digital ads led you to make a purchase and why?  Think about your viewpoint as to the effectiveness of this vehicle and respond to this in your Journal.  Journal Entry 9: Measure your time on social media for the entire week, Thursday – Thursday. Determine how many hours/minutes a day are you using it, posting, responding? List the top sites/locations you are on. Reflect on the advertising you see in this context? What are your favorites and why? What the ones you feel are ineffective? How could social media advertising be improved or more effective for sales. Respond in your Journal entry for this week Journal Entry 10: In the advertising and marketing world, we not only deal with the entirety of marketing fundamentals to establish campaigns, we also work with teams of associates in various areas of the business we promote – from research to business, finance, manufacturing, distributions, sales, marketing, human resources, support staff, clients, etc.  This week reflect upon the process of group dynamics and managing teams. What are the best ways to develop a united group effort and ensure that all areas are listened to and incorporated as part of the marketing process? How can group work best be managed? How can you handle those who are non-contributors or those who take too much control? What is the best way to ensure a collaborative and productive end result? Please provide your thoughts in Journal writing Journal Entry 11: For your final reflection for the semester, review the content of each class this semester and provide your perspective on what worked in the class, what could be improved and what needs to change. What were some of the key learnings for you for this semester? How, has it made you view advertising and your professional aspirations? Please view this TED talk on How to Give a Killer Presentation /content/enforced/59106-FA21_INTG1-GC_1005_1_014/How to Give a Killer Presentation - Lessons from TED - Claudio Sennhauser1.html Additional Options to Write about. This is optional and does not replace Reflections listed above. Purchase decisions you make Purchases you observe others make Ads you read, hear or watch and your opinion Discussions you have with others about products/brands Observations or thoughts about class discussions or readings