Write a well-researched, well-argued, and referenced essay of 1000 words (+/- 10%) that draws on rel ...

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Write a well-researched, well-argued, and referenced essay of 1000 words (+/- 10%) that draws on relevant brand theories and is supported by at least 6 relevant academic references (the required core reading plus 5 or more additional academic sources, such as peer-reviewed marketing journals, conference proceedings, edited book chapters, or books; you may use 1-2 sources from other academic fields and 1-2 serious non-academic outlets, but websites, blogs, and social media do not count as academic sources). Question: Since the birth of the film, music, and sports industries, celebrities have been managed as brands in themselves, so-called human brands, to appeal to and meet the personal dreams and desires of their audiences. Using one celebrity or famous person of your choice (a film or TV star, rock or pop star, athlete, model, politician, or renowned social media influencer) as an example, discuss the four dimensions of a human brand's polysemic consumer appeal (Wohlfeil et al. 2019) and thereby explain how and why the same human brand offers a different personal attraction to each individual consumer.