three to four weeks. the constant refreshing of styles on store shelves also incentivizes customers ...

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three to four weeks. the constant refreshing of styles on store shelves also incentivizes customers to visit Zara stores more frequently. this can be seen in consumer behavior in Central London. Consumers visit other clothing stores and average of up to four times per year. Zara’s customers visit shops an average of 17 times per year. the full racks of clothes always give shoppers something new to choose from. Zara produces lower quantities of each style to create artificial scarcity, which makes their offerings seem more desirable and luxurious. An added benefit of this scarcity is that if a style is not successful, Zara doesn’t have to dispose of a high volume of inventory. Zara’s clothing starts with the design process, which