Impression management is an important concept in social psychology that helps explain how people attempt to control how they are perceived by others. Heinzen and Goodfriend (2018) define impression management as the effort to influence how others see us in order to gain approval, sympathy, or social power. Social media platforms such as Facebook, Twitter, and Instagram provide perfect environments for impression management because users have control over the images, posts, and stories they share. For example, selfies are often used to highlight attractiveness or confidence, which reflects the idea of self-presentation described (Heinzen & Goodfriend, 2018). Likewise, people may selectively post achievements or experiences that support a positive social identity, while avoiding posts that might damage it.
Social media also enables people to practice both strategic self-presentation and self-verification. Strategic self-presentation involves actively shaping impressions to achieve goals such as popularity or
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