This assignment will give you a head start for your Week 6 - Final Paper that will be completed at t ...

---

This assignment will give you a head start for your Week 6 - Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course. In your paper, Identify a large company from the list provided in the video to be your mentor company in order to analyze and formulate its global marketing strategy. The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi. Under an Environmental Analysis heading, Construct an environmental analysis for your chosen company in the global arena and regarding the below factors: economic trade social and cultural sustainability political, legal, and regulatory Under a General Strategy heading, Choose the appropriate option: (1) Identify a country in one of the following regions for your company to expand to, based on your environmental analysis: Latin America Middle East Africa (2) Identify if your company has already expanded into the country you select in the regions listed above. Examine their global marketing strategy in that area. Formulate your own successful strategy. Explain your rationale for selecting the country in one of those regions. Explain how the following criteria in that selected region, and particularly in your selected country, were incorporated into your rationale: demographic economic trade social factors cultural factors legal factors political factors The Global Marketing Plan Part 1 paper Must be four to five double-spaced pages of text in length (not including title, abstract, visuals, and references pages) and formatted according to APA style as outlined in the Writing Center’s?APA Style Must include a separate title page with the following: Title of paper in bold font Space should appear between the title and the rest of the information on the title page. Student’s name Name of institution  Course name and number Instructor’s name