The purpose of this assignment is to complete a SWOT analysis for one of the below-listed Lakeland d ...

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The purpose of this assignment is to complete a SWOT analysis for one of the below-listed Lakeland departments/services. You will need to complete research to create the SWOT. A sample SWOT analysis can be found on page 31 of the textbook (Exhibit 2.3).   Choose one of the following Lakeland Community College departments/services and complete the assignment using the department/service. Women's Center                       Lakeland Bookstore Mooreland Mansion Rental                           TLC – Teaching and Learning Center Daycare Holden University Center      Athletic Fitness Center         Veterans Center Lakeland Foundation Scholarships Consider addressing some of the following topics as part of the SWOT: Strengths (Internal, Positive Attributes of the Department/Service) Ch. 2 What is the competitive advantage? What is the unique selling proposition? Are there special relationships with suppliers etc.? What are the marketing strengths? Is there a well-known brand for the department/service? What are the strengths of the employees? What resources does the department/service have? Is there proprietary knowledge or technology etc.? Does the department/service have something that competitors don’t? Weaknesses (Internal, Negative Attributes of the Department/Service) Ch. 2 What complaints do customers/clients have about the department/service? What resources, technology, or equipment does the department/service not have? Is the department/service adequately staffed? Are the employees well-trained and skilled? What policies create issues for the department/service or the customer/client? Opportunities (External, Positive Factors that Could Help the Department/Service) Ch. 5 What are the weaknesses of the competition? How is the target market changing in ways that could benefit the department/service? Is there a potential niche market that the department/service could fill? What opportunities for expansion exist? How might current and projected economic trends help the department/service? What major social and lifestyle trends may impact the department/service? What demographic trends may impact the department/service (population trends of age, etc.)? What political, legal, and financial trends impact the department/service? What are the technological trends that impact the department/service Threats – (External, Negative Factors that Could Hurt the Department/Service) Ch. 5 Are there new competitors who could challenge the department/service? Is the target market of the department/service shrinking? Could social changes and trends negatively impact the department/service? How might the economic trends negatively impact the department/service? What industry trends might hurt the department/service? What demographic trends may negatively impact the department/service (population trends of age, etc?) What political, legal, and financial trends may negatively impact the department/service? What technological trends may negatively impact the department/service? You will be graded on: Detailed and comprehensive content (at least 5 items per category) presented in a categorized list