Synopsis (Overview) of Project: Students will prepare a Social Media Marketing Project in PowerPoint ...

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Synopsis (Overview) of Project: Students will prepare a Social Media Marketing Project in PowerPoint (preferred) (or MS Word) using APA format that compares and contrasts the social media marketing project of two organizations in the same industry. Students will provide an overview of the two organizations along with its goals and competitive strategy. Students will identify types of social media used, best practices, benchmarks, analytics for success, target markets, integrated marketing communications (IMC), and social media strategies for each organization. Students will identify through research which company is more successful in its social media marketing and why. Students are required to write a statement to attest to the originality of to their work at the bottom of their work. Cautionary NOTE: Projects with a Turnitin rate higher than 70% may NOT earn more than 50 points. Projects with 90% or higher will earn NO points. It is up to the instructor whether projects may be re-submitted. Projects may not be re-cycled in part of whole from another class. Late Projects may be placed in the late assignment folder. Project penalties will be determined on a case by case basis and late projects may or may not earn higher than a “B” (160 pts.) at the discretion of the instructor.