Repetition is one of the four principles used in layout design. Repetition is utilized to create uni ...

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Repetition is one of the four principles used in layout design. Repetition is utilized to create unity within compositions. One of the primary places that repetition is employed is within typography. Consistent typography creates a cohesive, professional look, as well as giving the viewer a subliminal "roadmap" around the finished piece. You are already using this principle while writing papers for your classes. All of the body copy for your papers is the same size, has the same line spacing, all pages have the same margins and so on. This is repetition at work within typography. Another principle that is heavily used in typography is alignment. While alignment means more than lining type to the left margin or to the right margin or even centering it, it also means aligning multiple text boxes or images within the composition. Going back to the example of papers that you have been writing for classes, think about when you utilize bullet points or outline formats. The bullets or numbers are aligned and then the text next to them maintains a straight line as well. This aids in organizing the information and creates the visual "roadmap" for the reader we have been speaking about.