Reading Guide Module 5 Agenda Setting Theory To assist you with the assigned readings, I have ...

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  Reading Guide Module 5 Agenda Setting Theory To assist you with the assigned readings, I have developed an outline of questions for you to answer. Think about this as a key for what information to pay attention to in the reading. Research shows that students learn and retain information better when they can write it down in their own words. Try to answer the questions within these guides in your own words rather than copying and pasting the content from readings/lectures. The idea is to see if you can succinctly answer the question in your own words based on the knowledge you gained from your readings/lectures. Try to answer each question within one to three sentences. How is the idea behind agenda setting theory different than selective exposure theory? How does agenda setting theory conceptualize media? How does agenda setting theory conceptualize media effect?  Briefly describe the original two constructs and one proposition of agenda setting theory. What are the two foundational assumptions of agenda setting theory? What is the difference between first-level and second-level agenda setting? How does the internet influence the agenda building aspect of agenda setting theory?  What kind of empirical support exists for agenda setting theory? How is agenda setting theory similar to and different from framing theory?  What is the relationship between media, public, and policy agenda?