Read The Cohesion Case ("Coca-Cola Company, 2018") at the end of Chapter 1 and then do Exercise 1A: ...

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Read The Cohesion Case ("Coca-Cola Company, 2018") at the end of Chapter 1 and then do Exercise 1A: The primary purpose of this exercise is to show students how to obtain vital information for doing case analysis or preparing a strategic plan for any publicly held firm. The secondary purpose is to familiarize you with (1) strategy terms introduced in this chapter and (2) key sources of information for doing strategic planning. Generally in a strategic-management course, teams of students prepare a strategic plan (case analysis) for some assigned company, so this exercise can assist in learning how to get started in such a project.  This is a one-page, double-spaced assignment. Then go to the end of Chapter 2 and do Exercise 2A and 2B "Develop an Improved Vision and Mission Statement for the Coca-Cola Company."  This is a minimum of one-page, double-spaced assignment. After completing Exercise 1A from Ch. 1 and Exercise 2a and 2 B from Ch. 2, submit your work in this discussion forum.  Discuss your work and the work of others on these assignments by typing peer replies (200-word minimum each).  As a class, attempt to refine the vision and mission statements to provide optimum suggestions for the Coca-Cola Company.