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Read the case study on pp. 198-199 of the textbook and this article online, "Why we see digital ads ...


Read the case study on pp. 198-199 of the textbook and this article online, "Why we see digital ads after talking about something" answer the following questions: If you are reading a web page about a particular topic and see related advertisements appear along the side of the page, do you feel the advertising constitutes an invasion of your privacy? What if the advertisements were generated not only on the basis of content on the page you are currently viewing, but on the basis of the most recent five or ten web pages you viewed? Lastly, do you believe the integration of all of these data sources into the system we have today could constitute a violation of our privacy?



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