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Question Sleep country spends money on three types of internet advertising. These are Facebook, Ins ...


Question Sleep country spends money on three types of internet advertising. These are Facebook, Instagram and Tiktok ads. To determine which type is most effective, the manager collected 1 week’s data from 25 randomly selected stores. For each store, the following variables were recorded: Weekly gross sales Weekly expenditures on Facebook Weekly expenditures on Instagram Weekly expenditures on Tiktok All variables were recorded in thousands of dollars. A Run a multiple regression in excel with sales as the dependant variable, and the three types of advertising as your independent variables. Hand in a copy of your excel regression output, and write out the regression model equation and explain each coefficient. B If you could only spend money on one type of advertising, which one would you choose and why.



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