Q1. China has maintained its superpower of manufacturing in ‘general merchandise’ over the last couple of decades in the world economy. However, it has been speculated by some analysts that China might lose its position in the forthcoming years. Which country, do you think, would be the next nation to take over China’s position and why? You should choose one nation only and provide your argument for AND against your choice in your answer.
Q2. A multi-national company headquartered in Seoul, South Korea is a relatively new entrant to highly competitive automobile industry. The CEO of this company now plans to build a new manufacturing factory to produce a newly developed electric car after years of R&D efforts. Assuming yourself to be the CEO of the company, explain and justify your decision on which country to locate this factory. Please note that the potential candidates for the location are Poland, France, and Spain. You also bear in mind that your target market is the European Union only. The choice of location should be fully supported by comparative analysis between the candidates. (500 words)
Q3. Choose and research a legal entity created from either an international joint venture or an international M&A (mergers and acquisition) agreement where only two organisations have been involved. Describe the characteristics of any strategic issue or operational issue (discuss only a single issue) faced by the partners and analyse the causes of the issue. A time frame for a creation of the entity should be post 2015. (500 words)
Q4. Choose a branded product of any UK company (For example: Walkers Crisps, Dyson Vacuum Cleaner) that is widely marketed in the UK at the moment but not yet available in one of the following nations: 1) India, 2) China, 3) Brazil, 4) Indonesia, 5) Russia, or 6) Republic of South Africa and discuss which elements of the marketing mix that you think are important to keep fairly standard and those it may be necessary to adapt when marketing that product in one of your chosen nations. Give reasons for each of your decisions. Discuss only 4Ps (Product, Price, Place, and Promotion) in your answer.
