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Problem 2. The work culture at the Sports Direct Sports Direct has been experiencing difficult trading conditions but sales are increasing ...


Problem 2. The work culture at the Sports Direct Sports Direct has been experiencing difficult trading conditions but sales are increasing. The group is continually under pressure to reduce costs. With aggressive management style within the business the company has come under criticisms for the poor work culture 9 10. Retail is traditionally a salesorientated operation, relying on good supply chains and efficient operations systems. Propose and justify measures that would help resolve the following issues: ? From an operations manager’s perspective, consider three ways of enhancing the company culture to meet the stated values of the company: We aspire to be an international leader in sports, lifestyle, and luxury apparel retail, by offering our customers a dynamic range of iconic brands. We value our people, our customers, our shareholders and our third party brand partners - and we strive to adopt good practices in all our corporate dealings. We are committed to treating all people with dignity and respect. We endeavour to offer customers an innovative and unrivalled retail experience. We aim to deliver shareholder value over the medium to long term, whilst adopting accounting principles that are conservative, consistent and simple. Sports Direct (2020)11 ? Using Quinn’s Competing Values Framework (Boddy 2017:43)12 evaluate which values that the company adopts and justify which ‘model’ could be more appropriate to for the future success of the business. (Notional weighting 70%) ? Review and assess the mixed staff views expressed in the quotes13 in the Indeed website (employment website). What management practices and approaches could be put into place to resolve two issues raised by the negative comments from staff? (Notional weighting 30%) Support your answers with research, citations, reports and management theory from core text books.





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