Description This discussion board is very different from the others! Assignment 5 - your final project, and the posts to this discussion board will both be about an integrated marketing communications campaign you have chosen for analysis. Your first post is a way to insure you aren't doing the same projects as someone else in the group (no two people within a group may do the same campaign). It is also an early opportunity for me to provide you feedback on the campaign you are choosing for the project. There have been instances where a student has chosen something that is an ad, not an integrated campaign, and that simply doesn't work for Assignment 5, so if there's a problem, it gets flagged relatively early. Finally, connecting the discussion board to your project should prompt you to make regular progress on your project. Be sure to look at Assignment 5, download and read the Assignment 5 description Download Assignment 5 description and look at the example of a good Assignment 5 Campaign Evaluation , before you post to this discussion board. In a nutshell.... Over the past few weeks, you have been exposed to a number of campaigns. Some very good examples are the videos you watched on Desani, Charmin and Taco Bell. I would like you to identify a current or recent (within the past 12 months) integrated marketing communications campaign. Remember! Read the assignment before you make your first post!
Description Assignment 4 involves reviewing two of the four different ads presented in the assignment and evaluating those two ads in terms of their source, positioning (Chapter 2, LO 4), appeals (Chapter 9, LO1), and execution (Chapter 9, LO2).
Description Pick one of the execution styles (try to pick one that no one in your discussion board has chosen already - we don't want to be too boring. This is an incentive to post early!) Do some additional web research on the one you pick (everyone is reading the book, so give us something we don't already know). Make sure you cite the sources from which you are pulling your outside information. For example, you may find research in the popular press, academic journals or trade magazines like Ad Age. A specific example of an execution style would be humor. There are a lot of articles in a broad range of sources on the effects of humor in advertising. Evaluate the execution style you've chosen in terms of effectiveness and consumer attitudes based on the textbook, outside resources, and a bit of your own personal opinion. Examples of advertising executions would include: straight sell/factual message, scientific/technical evidence, demonstration, comparison, testimonial, slice of life, animation, personality symbol, imagery, dramatization, humor, combinations. Enrich your post with examples of a commercial or print ad demonstrating the execution style you are writing about, as well as any fun facts, opinions from blogs, etc. Just make sure you cite.
Description REFLECTION Market Data Consider a segment of the fast food industry such as Domino’s, Shakey Pizza, In n Out Burger, Wendy's McDonalds, and Kentucky Fried Chicken and respond to the following: What type of market data can these companies collect? How might this data be used in a marketing planning? Brand Equity Consider a product you are familiar with. Analyze its brand equity in the following areas: Brand awareness Brand loyalty Perceived quality Brand associations Brand assets Ethical and Legal Considerations in Social Media Marketing Find a current news article in which ethical or legal concerns have been raised regarding social media marketing. Describe and analyze the issue and the impact it may have on current and future marketing strategies. Consider the following questions: What impact might the issue have on children who use social media? How does social media meet legal requirements for data sharing? How does social media police ethical and legal issues?
Description Before completing this assignment, review the Blue Ocean reading. The link to the Harvard Business Course pack for this Blue Ocean reading is: hbsp.harvard.edu.
