Introduce yourself by sharing a little bit about your background with your classmates and why you are taking this course. Since this is a marketing class, add a tagline or slogan to your introduction to convey your personal brand! Welcome to marketing! Watch the video, International Marketing Foundations: The Four Ps of MarketingLinks to an external site.. The assignments in this course will culminate in creating a marketing plan for a hypothetical company. Your company will offer a product or service. You will use the same company and product or service throughout the course in the assignments and some discussions, so take the time to think strategically about your decision. For example, I will refer to my hypothetical dog-walking business throughout the course. Describe the hypothetical company you are creating and the product or service your company will offer. How do you anticipate applying the Four Ps of Marketing to your company? Be sure to respond to at least one of your classmates' posts. Classmate post:and I'm currently working towards completing my Master of Business Administration degree! I graduated with my Bachelors from Kennesaw State University and I'm taking this course to not only complete my degree but learn more about marketing. The hypothetical company I'd like to create is a public relations company specializing in managing social media influencers. My company would work to secure brand deals for social media influencer, manage their reputation, and help them build a personal brand that resonates with their audience. Additionally, we would also offer crisis management services to assist influencers with navigating any challenges that arise and offer media training to strengthen their communication skills. Our services would include content strategy and development, audience engagement, and analytics to ensure our clients maximize their reach and impact. We would be open to managing influencers on all platforms, but specifically Instagram, TikTok and YouTube. A simple breakdown of how I'd implement the Four Ps of Marketing is: Product: Influencer Management, Brand Deals, Sponsorships, Reputation and Crisis Management In addition to managing each influencer, we would secure partnerships to generate income for influencers and handle their public image while providing strategies for navigating controversies. Price: It may vary but we would first secure a retainer fee which would cover the monthly service fee and then request a 10-15% commission based on the secured partnerships. We will also offer a la carte items for influencers that still want to use our services, but may not need to have us on a monthly retainer. Place: We'd have a strong online presence, but the office location would be a rented office space in Atlanta where we could meet with influencers in person and offer content shoot days for influencers. Promotion: Our promotion would include managing our own social media platforms including Instagram and TikTok, offering regular blog posts, newsletters, and social media updates. Additionally, we'd encourage the influencers we work with to provide testimonials showcasing our success stories from our managed influencers.
Week 6 – Discussion 1 Introduction This week you are examining consumer behaviors and how governmental regulations and policies can impact marketing. The following article provides a study surrounding consumer behavior and the impact of the FDA. Read: Consumer Behavior article by Otto, et.al. (2020) here - https://eds-p-ebscohost-com.mt.opal-libraries.org/eds/results?vid=0&sid=c72c6e45-7e77-4152-924b-05f92cb05078%40redis&bquery=https%253a%252f%252fonlinelibrary.wiley.com%252fdoi%252f10.1111%252fjoca.12272&bdata=JnR5cGU9MCZzZWFyY2hNb2RlPVN0YW5kYXJkJnNpdGU9ZWRzLWxpdmU%3d If this doesn't open the full article, cut and paste the following link into the UMU Library "easy search" option, it should pull up the entire article: https://onlinelibrary.wiley.com/doi/10.1111/joca.172 Article Citation: Otto, A. S., Davis, B., Wakefield, K., Clarkson, J. J., & Jeffrey Inman, J. (2020). Consumer Strategies to Improve the Efficacy of Posted Calorie Information: How Provincial Norms Nudge Consumers to Healthier Consumption. Journal of Consumer Affairs, 54(1), 311–341. https://doi.org/10.1111/joca.12272 Watch to prepare: Consumer Behavior Post Pandemic Video Initial Post Instructions Analyze the article and video and discuss why government regulations and public perspective can impact normal purchasing decisions. As mentioned in the week 6 lecture consider your own buyer behavior at the beginning of the pandemic in April or May 2020 when there was no toilet paper available. Did you change your normal shopping habits? Did you panic? Why or why not? What influenced you? Does governmental control influence you and how to manage those motivations? Secondary Post Instructions For responses, consider your classmates initial posts and answer the following: Think of two major purchases that you have made over the past year or two. What are the motivational, learning, and attitudinal factors that played into these buying decisions? Use examples and proper references.
You are the marketing department for a new MLS team that will begin play in 2026. You have a little over 18 months to put together a marketing plan for this new team. Use the Las Vegas Market Must be in powerpoint format Due Monday Oct 7 @ 11:59 PM
Quiz Instructions As defined in the syllabus and described in the course review, you will be completing a business formal oral presentation. This presentation is part of the AACSB review for continued accreditation. For this Applied Practice, you are asked to select a current topic (less than 1 year-old)/company relevant to your area of study as well as provide your consent to allow your work to be reviewed for AACSB accreditation purposes. ----------------------------------- For the business formal oral presentation, a current business case (including topic and company) must be selected based on major - so the topic has more relevance. To be able to complete this assignment, you need to: select a topic in your area of concentration identify a company/organization related to topic find current articles related to that topic area/organization Once you have completed the above steps, you are ready to complete this assignment. Question 1 2.5 pts In the space below, provide an explanation of your chosen topic and how it relates to your major field of study. Your answer should include brief such as "I propose my topic and company to be. . ." and name the topic/company and relation to your major.
Need help to complete an assignment for MBA program. You can find the full guidelines and assignment requirements in the attached file. Please read all guidelines and assignment requirements carefully. Some key points below. - Our school is very strict on plagiarism, they use some website called Turnitin to check all assignments. - They are also very strict about the Harvard Referencing System, it has to be done accurately. Word count- 5,000 – 6,000 Anything more than 6,000 words or less than 5,000 words will be rejected. - All the details you will need are in the attached document, they mention all the requirements and guidelines in details. The ASSIGNMENT TASK is on page 5, that mentions everything the assignment should contain.
I need help with marketing plan part B. The details of part B are inside the (part B) file and the other file is part A, which is done already. Screenshot is the tool list that might need.
Submit at least an assignment that contains the following information as you articulate your research topic: The topic is: Aligning Corporate Social Responsibility, Fair Credit Reporting Act, Consumer Protection Act, and Servicemember Civil Relief Act. More than just reputation management a call to integrate CSR principles to ensure ethical practices that protect the consumer and their credit. Develop a draft of the research problem/topic within the first two paragraphs of the assignment Develop a draft set of research questions (3) related to the selected research problem (examples): In what ways do companies use CSR to address and rectify consumer complaints and disputes related to credit reporting errors? How do consumers perceive the effectiveness of CSR initiatives in improving credit reporting practices? What are the emerging trends in CSR that are shaping the future of credit reporting and consumer protection? How might CSR evolve to address new challenges in consumer rights? What is the targeted selected organization that you plan to evaluate and apply your research / operational problem to?? Articulate and elaborate on the characteristics and dynamics of the selected organization and how it aligns with the proposed research problem and research questions. Please use the below template. Articulate what academic and practitioner-based literature supports the proposed research problem and how it relates to the selected organization.
Your answer(s) for each of the below listed Homework Cases must be typed and submitted through Blackboard. In order to submit your Homework, click on each of the assigned cases which are underlined below. You will see a section of “Instructions” which describe the assignment/page number for each case. When you click on the case, you will then see an option to "Create Submission.” If you click on "Create Submission" it will open a text box for you to type your homework and submit it. Please type your answer directly into the text box and submit it. Do not use text-editing software or other programs and then cut and paste, as this often conflicts with Blackboard, causing illegible answers. You should not upload a separate document. Be careful that your message does not contain any special formatting when typing into Blackboard. TEXT ONLY! And do not type your answer in the “Comments” link. I will not accept these case answers via email. It is not necessary to repeat the facts of the question in your answer. There is no defined length for the answer. Two to four paragraphs is the norm. Your answer should be in your own words, and never copied and pasted from any source. Copying the court’s decision is not acceptable. Your answer will be screened by plagiarism software. No credit will be allowed for answers that are not original. If you are quoting material you must cite your sources. Your answer should be formatted as follows: a. The Issue: Define the issue to be decided by the court. This is typically one sentence describing the question that the court is addressing and deciding. For example, The issue before the court is whether the defendant’s negligence was the proximate cause of the plaintiff’s injury. b. The Court’s Decision. Discuss what you think the court’s decision should be, and your reasoning. You should support your analysis with legal authority (from the materials you have studied). Citations to legal principles, statutes and/or similar case decisions (learned from your text or the case itself) will be most convincing.
Read the following and the attachments. Your assignment is to create a Discussion Board thread (and comment on your classmates posts) in relation to the Costner v. Costner Divorce Case. Post your thread under the "Costner Divorce Case" Forum. Background: A prenuptial agreement (sometimes referred to as a "prenup"), is a written contract entered into by a couple before their marriage takes place. Couples typically use these agreements to outline the terms and conditions for dividing up financial assets and responsibilities in the event of a divorce. It is a contract. Kevin Costner is a well known actor and star of many films, as well as the hit show, Yellowstone. Mr. Costner and his second wife, Christine Baumgartner, entered into a prenuptual agreement prior to their marriage in 2004. When Christine recently filed for divorce, the lawsuit centered on the enforceability of the prenuptial agreement between Kevin and Christine. At stake was Kevin Costner's fortune, which is reported to total well in excess of $250 million. Attached is a word documnent of "media reported" information regarding the Costner Divorce Action. This background was gleaned from a variety of online sources and should be used for purposes of responding to this assignment. Keep in mind that the attached information is not necessarily complete or accurrate -- the agreement at issue is not a publically available document and the divorce was settled without many judicial findings. In your Discussion Board post, you are to evaluate the strengths and weaknesses of each party’s case based on the reported information known. Your post(s) should include the following: 1. Factual Background: Identify the key terms in the agreement and the circumstances surrounding its execution. 2. Issue: Describe the legal arguments of each party, using the principles of contract law. 3. Analysis: Explain who has the stronger case, in your opinion, and why. Include a discussion of any additional factors which could have impacted the analysis, had they been further explored or developed in discovery prior to the settlement. 4. Conclusion: State how a judge should have ruled in this case (in your view) had the case not settled. Your Discussion Board post will not be "publically" avilable to your classmates until after the "due date" for the assignment (I will be able to see them as they are posted). After the due date, you will have one week to post comments on at least two other student's Discussion Board posts regarding the Costner Case. Your comments on the other posts are part of your grade.
