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Write about one current business event in the U.S. concerning any topic you find interesting and thought-provoking, introduce and analyze this business event, summarize the findings and share it. 

2 summary pages and 10 slides presentation. Each student will need to choose an article from a scholarly journal/business magazine. The article should have relevance to some aspects of the services marketing topic covered in the course (please see 6- Course Schedule in the attached file) Identify the main issue in the article and relate it to the relevant services marketing concepts and comment on the implications of the findings for services marketing management. You must distribute a summary of the paper to the class members (maximum two pages) before your presentation starts. The presentation of the papers should not exceed 10 minutes (8-10 mins) and will be evaluated out of 10 (ten) marks based on the discussion of the relevant concepts and issues relating to the paper, quality and depth of analysis of major findings and implications of the paper for services marketing, presentation skills (interactive, use of visual aids, voice, timing and handling questions) and overall performance (Please see attached rubric for details). The possible sources of the paper include: Journal of Services Marketing Managing Service Quality Journal of Professional Services Marketing International Journal of  Service Industry Management Australasian Marketing Journal Journal of Retailing Journal of Marketing Journal of Marketing Research The presentation: 1. Title Slide (1 slide)   - Title, name, date. 2. Introduction (1 slide)   - Brief overview of the article and its significance. 3. Main Theme of the Article (1-2 slides)   - Summarize the core message and findings. 4. Key Issues Identified (1-2 slides)   - Highlight the main issues addressed in the article. 5. Relevant Services Marketing Theory (1-2 slides)   - Connect the issues to appropriate services marketing theories. 6. Implications for Services Marketing Management (1-2 slides)   - Discuss how the findings impact services marketing practices. 7. Conclusion (1 slide)   - Recap main points and their relevance. 8. Q&A Slide (1 slide)   - Invite questions from the audience.

- Background assignment 7: For the signature assignment, you must develop a Marketing Plan for a new product launch. You've been hired as the Chief Marketing Officer (CMO) for a fast-growing company launching a new product or service. The CEO has tasked you with creating a New Product Marketing Plan. Select a real company/organization that interests you and identify the new product or service you want to focus on. Consider what you've learned in the course and your instructor's feedback. Be creative with the company and product you focus on but be thorough and detailed when covering the ten assignment descriptions below.  Instructions Include the following items in your marketing strategy, presented as a Word document:   The Executive Summary – Provide a concise outline of your marketing strategy here.  Background – Concisely share your (i) business goals, (ii) marketing goals, (iii) financial goals, and (iv) challenges.  Market Analysis – Concisely describe your (i) strengths, (ii) weaknesses, (iii) opportunities, and (iv) threats. Also include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact your market (e.g., economic, seasons, etc.)  Target Audience – How many different segments will you target?  Describe each segment's demographics, lifestyles, purchasing power, buying patterns, etc.  Competitive Analysis – who are the competitors?  Innovative Product description  Pricing Strategy – select the most appropriate from the two discussed in Assignment 5 (adjusting your content based on instructor feedback).   Distribution Strategy – share what you discussed in Assignment 5 (adjusting your content based on instructor feedback).  Promotional Strategy (including the message) – share what you discussed in Assignment 5 (adjusting your content based on instructor feedback).   Compare your marketing strategy with the strategies of the two competitors you discussed earlier in the course. Evaluate the similarities and differences in their marketing strategy approach with your developed strategy for your innovative product. Use a table to display your findings.  Length: No explicit requirement as long as the questions are addressed thoroughly yet concisely.  References: Include a minimum of 5 scholarly references.  The completed assignment should address all the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standardsFor this assignment, create a strategy to include marketing innovation sustainability in your organization. As part of a program to encourage sustainability across the company, your CEO has requested you to share with the organization how your new product creates a positive impact. You will be asked to launch a Corporate Social Responsibility (CSR) initiative with your new product. Consider if you would benefit from developing an initiative that positively affects the environment, social practices, or both.  -Assignment 8: Explain the Importance of CSR in Marketing Innovation Instructions For this assignment, create a strategy to include marketing innovation sustainability in your organization. You will be asked to launch a CSR initiative with your new product. Consider if you would benefit from developing an industry that positively affects the environment, social practices, or both.  Research CSR programs from existing companies and consider a strategy you would like to apply to your company and new product launch. Then, prepare a memorandum for the Vice President of Marketing outlining the new initiative and how it affects your marketing plan. Your memo should be structured as follows:  Overview. Provide a 1-2 paragraph overview of the entire memo. This section is best written after you have completed the remainder of the content, similar to an executive summary.  Innovative product. Discuss your innovative product, its current promotional strategy, and target market  CSR initiative. Introduce your new CSR initiative and how it changes the vision and mission of your company. If it does not change the vision or mission, discuss how it aligns with your company's current vision and mission.  Target Market. Discuss how the new CSR initiative changes your target market. If it does not change your target market, discuss how your CSR initiative aligns with and benefits your existing target market.  Promotional Strategy. Discuss changes you will make to your promotional strategy to align with your new CSR initiative. 

Identifying a Target Audience for a Saudi Vision 2030 Goal The Kingdom of Saudi Arabia’s Vision 2030 lists multiple goals throughout the document. These goals must not only be reached but they must be effectively communicated to the public.  For this assignment, you will select one of the SV2030 goals to link to its target market. Explain      how you would identify the target audience for the Kingdom’s Vision      2030 goal that you chose. Considering      the Social Technographics Profile as a reference for the different types      of personas, please assess what persona type(s) you would enlist to share      your selected Saudi Vision 2030 goal with your target audience. If      your budget was limited and you had to pick only two targeting options,      which of the nine listed in your textbook would you choose, and why? 

Write a one page, double spaced memo address to the 3G Capital Management company can restore growth to the Burger King business and win in an every changing competitive landscape while keeping cost in check. I will attach file of the pdf for the 3G Capital- Burger KIng case below. Use that for reference. Remember one page answering the prompt above.

Week 5 Case study Analysis Assignment – Global Branding  Introduction  This assignment requires a formal case study that analyzes, evaluates, and summarizes a real-world case study. This is a formal paper that requires APA formatting. This activity requires evidence-based research to support your claims. Refer to How to Write a Case Study.  Activity Instructions  Read the Sage Case study:  • Hudson, S. & Hudson, L. (2017). Marketing in action: Hotels that don’t miss a beat. Sage Publications, Ltd. https://sk-sagepub-com.proxy.ohiolink.edu:9100/cas... • Write a formal case study following the template from week 3.   Answer the following questions: • Why is it that hotels are constantly searching for the perfect formula to provide visitors with an addictive experience? • What do all the music-themed hotels have in common? Is there one in particularly that looks appealing to you? • What explains the popularity of music-themed hotels? Are they likely to increase in popularity? • Compare and contrast cultural differences that could impact themed hotels.  Use specific examples like US vs Russia, etc.  • How do you think the Covid pandemic will change the hotel industry moving forward? • Be sure to provide real-world examples and research.  Writing and Submission Requirements  •3-5 pages in length, not including title or references pages.  •Proper APA formatting:  o1-inch margins  oDouble spaced  o12-point Times New Roman font  oTitle page with topic and name of student  oHeaders are required and proper APA   oMinimum of 5 scholarly references   •For detailed grading and guidance, see the Written Case Study Grading Rubric.  Tips for Success  This activity requires scholarly based research using peer-reviewed (refereed or scholarly) journal articles. These articles are written by experts and are reviewed by several other experts in the field before the article is published in the journal to ensure the article’s quality (scientific validity, having reached reasonable conclusions, etc.) Wikipedia is not a peer-reviewed source and is not to be used as a reference source.   In a well-constructed essay, include the following elements:  • Utilize the Library/Scholarly resources to support your claims and ideas.   • Be sure to analyze not just restate what you have learned.  • Include proper grammar and formal paper writing standards including an introduction, with strong thesis statement and brief conclusion to close the loop.  • Articulate the connection between this learning experience and the content noted within the assigned material for this week of class. 

This case compares two similar but very different companies (all financials have been placed in Google Sheets here). P&G is often thought of as one of the great consumer product companies in the world. Colgate, relatively speaking, flies under the radar and is not as well known or respected. The case presents the history of the two companies and the recent issues at P&G. Be sure to address the following points in your write-up of the case: Perform a DuPont analysis of P&G and Colgate from 2008 through 2012. Include sustainable growth (for the retention ratio, you can use (1 - payout-ratio), where the payout-ratio can be calculated as dividends-per-share/basic-earnings-per-share). For 2012 only, calculate each companies' P/E and M/B (for P&G, assume a year-end stock price of $67.89). Assume that Net Income equals 'net earnings attributable' or 'net income attributable.' Evaluate the overall financial performance of the two companies. Which company is doing better? Are there interesting trends happening over this time period? What can the DuPont analysis and other financial information tell us about the company's marketing and operations? (the Note on the DuPont Analysis provides some guidance; use of outside resources is unnecessary). What do you think about Cook's leadership at Colgate or Lafley's and McDonald's at P&G? OPTIONAL (to increase your chance of receiving 4's): Draw meaningful insights from a common size analysis of the companies and from a DuPont analysis of the companies' segments. NOTE: In some instances, financial figures or stock prices presented in the case may differ from what you can find online or in annual reports (since the case was written, financials may have been restated and stock "splits" can affect stock price units). If so, please use the financials from our case. There is no need to use outside data. You are free to help each other and review each other's work as long as no copying and pasting occur and you submit your own work. Be sure to follow these guidelines: **Do not put your name anywhere **on the assignment or on shared exhibits (Forum will track your submission). Your assignment will be graded blindly. Assume your audience is knowledgeable about the accounting/finance concepts we’ve covered in class and is familiar with the case facts. Don't waste words explaining what asset turnover is or what P&G sells. Jump right into the analysis. Also, there's no need to replicate case exhibits (you may reference them directly). Go deep. When formulating a response, ask why. Then ask why again and justify your explanation by citing case facts and material. Back up your explanations with evidence. Integrate numbers into your arguments. Use no more than two significant digits for all numbers in the text and exhibits (12%, 3.5%, or 0.46%, not .12480294). Less is more. Displaying too many digits makes numbers hard to read and actually obscures their value and intuition. All exhibits you create yourself and referenced in your write-up must be included in the write-up itself and be properly formatted. You must also include a link to all your exhibits so that your calculations can be seen and checked (only those exhibits that appear in the write-up and are explicitly discussed will be assessed). Place your link at the very beginning of the write-up and be sure to grant your professor and peer tutors viewing privileges. Follow these guidelines (e.g. avoid including numbers in a calculation cell but instead, reference inputs/assumptions cells that do contain numbers; use black text for calculations and blue text for inputs). Check your spelling and grammar. Poor writing conveys carelessness and unprofessionalism. The course-related LO's that are #financials (x2) and #bizfunctions (x1) will be graded based on your answers to the 3 questions above, with each corresponding to a specific LO as described below. You should tag these LO's and explain in detail how you used them. In addition to the LO's mentioned above, use and tag #breakitdown in the text wherever appropriate. Add a word count at the end of the assignment (exclude exhibits, footnotes, and the bibliography). For assignment deadline extensions please refer to the policies section written at the end of the course syllabus. Assignment Information Financials: Evaluate business situations by identifying or calculating accounting and financial information. BizFunctions: Analyze how improved operating, marketing, or other business functions can enhance financial performance.

Try to describe the marketing activity to the best of your ability. This can include YouTube links or links to articles. Try and tie these ads back towards some of the concepts that Spoelstra speaks about in the first eight chapters of his book. Is this sport marketing campaign aiming for the top? Is it taking risks and marketing “outrageously”? If so, how? Is this campaign being run by a firm who is trying to mimic the industry leader or are they trying to stand out from the crowd? Is this campaign “new” in a way or is it simply following normal convention? Most of all, is this campaign effective in your eyes? And for what reasons? Here's the link to the marketing activities  to write about below. The SKIMS X WNBA and The Adidas AE1 "Believe that" video.  https://adage.com/article/sports/top-sports-market...

To prepare for this "Conversation" read in your text LO 4-5 through LO 4-7. There are 7 Negative Nonverbal Behaviors listed in your text. Can you think of a time when one of these was used 'at you' while communicating with a Customer Service Representative? Briefly share the customer experience (be sure to include the behavior(s) listed in the text – but not explicit language if used). According to your author what could have been done to IMPROVE this nonverbal communication by the Customer Service Representative? 

The purpose of this assignment is to complete a SWOT analysis for one of the below-listed Lakeland departments/services. You will need to complete research to create the SWOT. A sample SWOT analysis can be found on page 31 of the textbook (Exhibit 2.3).   Choose one of the following Lakeland Community College departments/services and complete the assignment using the department/service. Women's Center                       Lakeland Bookstore Mooreland Mansion Rental                           TLC – Teaching and Learning Center Daycare Holden University Center      Athletic Fitness Center         Veterans Center Lakeland Foundation Scholarships Consider addressing some of the following topics as part of the SWOT: Strengths (Internal, Positive Attributes of the Department/Service) Ch. 2 What is the competitive advantage? What is the unique selling proposition? Are there special relationships with suppliers etc.? What are the marketing strengths? Is there a well-known brand for the department/service? What are the strengths of the employees? What resources does the department/service have? Is there proprietary knowledge or technology etc.? Does the department/service have something that competitors don’t? Weaknesses (Internal, Negative Attributes of the Department/Service) Ch. 2 What complaints do customers/clients have about the department/service? What resources, technology, or equipment does the department/service not have? Is the department/service adequately staffed? Are the employees well-trained and skilled? What policies create issues for the department/service or the customer/client? Opportunities (External, Positive Factors that Could Help the Department/Service) Ch. 5 What are the weaknesses of the competition? How is the target market changing in ways that could benefit the department/service? Is there a potential niche market that the department/service could fill? What opportunities for expansion exist? How might current and projected economic trends help the department/service? What major social and lifestyle trends may impact the department/service? What demographic trends may impact the department/service (population trends of age, etc.)? What political, legal, and financial trends impact the department/service? What are the technological trends that impact the department/service Threats – (External, Negative Factors that Could Hurt the Department/Service) Ch. 5 Are there new competitors who could challenge the department/service? Is the target market of the department/service shrinking? Could social changes and trends negatively impact the department/service? How might the economic trends negatively impact the department/service? What industry trends might hurt the department/service? What demographic trends may negatively impact the department/service (population trends of age, etc?) What political, legal, and financial trends may negatively impact the department/service? What technological trends may negatively impact the department/service? You will be graded on: Detailed and comprehensive content (at least 5 items per category) presented in a categorized list