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EXECUTIVE SUMMARY: Not an introduction, but a true summary of the opportunity for growth with the chosen market and produce opportunity and benefit for the company TABLE OF CONTENTS (Insert Part 1 Sections here) If you made any changes to part 1 based on professor’s feedback, be sure to highlight them in red. SECTION 5: PRODUCT STRATEGY Include any changes or additions to the product line such as additional features or benefits that are needed to serve the current or new target market, changes to packaging, quality levels, service levels, augmented product features, etc. that are needed to implement the plan to achieve the marketing objectives identified in Part 1. Focus on the product in terms of how it fills needs of the target market with its benefits and features. If a new product strategy was one of the marketing objectives, be sure to fully develop the product’s core, actual and augmented description (see Kotler for details). Be sure to cover branding strategy issues, whether the existing, extended or new product will use the existing brand umbrella or have its own brand name, for example. SECTION 6: DISTRIBUTION STRATEGY Include any changes to current channel strategies with emphasis on value chain delivery of value to customers, change in fulfillment processes, retail and online channels and any other channel issues that may be germane to your product and marketing objectives identified in Part 1. If current channel strategy is sufficient explain why no changes are needed. If you will be seeking new or revised channel partners, identify them and explain how they will add value to the end customer. SECTION 7: PRICING STRATEGY Include any changes to current pricing strategy or new pricing strategies that may be needed as a result of product or distribution changes. Be sure to refer to specific pricing strategies as identified in marketing principles, with emphasis on those that are customer focused. Explain your reasoning for pricing strategy changes as a function of the marketing objectives from Part 1. SECTION 8: MARKETING COMMUNICATION STRATEGY Marketing Communications strategy to communicate the unique value proposition with the target market: include a thorough discussion of the following: - marketing communications objectives (use AIDA model for framework) - marketing communications mix tools to be use for each objective and how each tool with contribute to reaching the objective - push or pull (or combination) promotion strategy - big Idea that captures the unique selling proposition that will link the creative strategy amongst all marketing communications promotion tools - media plan (both traditional and new) (trade and consumer) to be used to reach target market), explain choices and whether goal is to increase reach or frequency and why - timing of marketing communications, briefly outline a schedule for the first year’s marketing communications SECTION 9: MARKETING PROGRAM: Service Component What type of service component will be employed to ensure there is no post purchase dissonance. Is post purchase customer service required? What strategies will bemused to build healthy customer relationships and long term customer lifetime value? This might also include a formal Customer Relationship Management program or something less formal to ensure loyal and satisfied customers and build the brand. It might incorporate a program already implemented by the company or be a new design for the target market or product offering of this marketing plan. SECTION 10: FINANCIAL PLAN Include a brief discussion of the capital and operational financial requirements needs to implement the plan. Outline these financial requirements by both the marketing objectives from part 1 and the marketing communications objectives in part 2. For example, if a marketing objective was to develop a new product, a capital expense will be tooling a new production facility. If a marketing communication objective is to increase awareness, an operational budget expense will be both a pre campaign and a post campaign awareness study to see if awareness was increased. There should be a high level of correlation between the financial plan and the objectives and the marketing metrics. SECTION 11: MARKETING METRICS List and explain multiple metrics, both performance metrics and financial metrics, that will be used to monitor and measure the effectiveness of the strategic marketing plan. Performance metrics like sales growth which is measured after the fact, is acceptable, but specific metrics for each of the marketing objectives, which can be measured in real time, is preferred. The performance metrics should be able to be used by managers to adjust the plan’s performance. REFERENCES Be sure to include your references from Part 1 (Part 2 probably does not require additional references) as well as your footnotes as appropriate using the APA style guide. EXHIBITS Include all exhibits and charts appropriately and adequately referenced throughout your strategic marketing plan here. Be sure to follow an acceptable numbering system as dictated by your chosen style guide.

The company I chose is Almarai, a Saudi company and Nestle, The idea of introducing a device in the supermarket to fill reusable bottles with milk from Almarai is an innovative step towards reducing plastic consumption and promoting environmental sustainability. Customers can bring specific glass bottles from Almarai and fill them with milk, reducing the need to use plastic containers. To successfully implement this idea, the following steps can be taken: Developing the technological system: Designing a smart device to fill bottles while ensuring accurate measurement and preserving the quality of the milk. Effective marketing: Encouraging customers to use refillable bottles by offering incentives such as discounts or reward points. Distribution and logistics: Ensuring the availability of refillable bottles in the supermarket, and providing an easy bottle replacement service. This initiative not only contributes to reducing plastic, but also enhances Almarai's image as an environmentally responsible company, which contributes to attracting customers committed to environmental values. This is a summary of the idea, you can add to it and make it better.

This is the second part of a project and part one is attached FORMAT TITLE PAGE: To include the company and product name EXECUTIVE SUMMARY: Not an introduction, but a true summary of the opportunity for growth with the chosen market and produce opportunity and benefit for the company TABLE OF CONTENTS (Insert Part 1 Sections here) SECTION 5: PRODUCT STRATEGY Include any changes or additions to the product line such as additional features or benefits that are needed to serve the current or new target market, changes to packaging, quality levels, service levels, augmented product features, etc. that are needed to implement the plan to achieve the marketing objectives identified in Part 1. Focus on the product in terms of how it fills needs of the target market with its benefits and features. If a new product strategy was one of the marketing objectives, be sure to fully develop the product’s core, actual and augmented description (see Kotler for details). Be sure to cover branding strategy issues, whether the existing, extended or new product will use the existing brand umbrella or have its own brand name, for example. SECTION 6: DISTRIBUTION STRATEGY Include any changes to current channel strategies with emphasis on value chain delivery of value to customers, change in fulfillment processes, retail and online channels and any other channel issues that may be germane to your product and marketing objectives identified in Part 1. If current channel strategy is sufficient explain why no changes are needed. If you will be seeking new or revised channel partners, identify them and explain how they will add value to the end customer. SECTION 7: PRICING STRATEGY Include any changes to current pricing strategy or new pricing strategies that may be needed as a result of product or distribution changes. Be sure to refer to specific pricing strategies as identified in marketing principles, with emphasis on those that are customer focused. Explain your reasoning for pricing strategy changes as a function of the marketing objectives from Part 1. SECTION 8: MARKETING COMMUNICATION STRATEGY Marketing Communications strategy to communicate the unique value proposition with the target market: include a thorough discussion of the following: - marketing communications objectives (use AIDA model for framework) - marketing communications mix tools to be use for each objective and how each tool with contribute to reaching the objective - push or pull (or combination) promotion strategy - big Idea that captures the unique selling proposition that will link the creative strategy amongst all marketing communications promotion tools - media plan (both traditional and new) (trade and consumer) to be used to reach target market), explain choices and whether goal is to increase reach or frequency and why - timing of marketing communications, briefly outline a schedule for the first year’s marketing communications SECTION 9: MARKETING PROGRAM: Service Component What type of service component will be employed to ensure there is no post purchase dissonance. Is post purchase customer service required? What strategies will bemused to build healthy customer relationships and long term customer lifetime value? This might also include a formal Customer Relationship Management program or something less formal to ensure loyal and satisfied customers and build the brand. It might incorporate a program already implemented by the company or be a new design for the target market or product offering of this marketing plan. SECTION 10: FINANCIAL PLAN Include a brief discussion of the capital and operational financial requirements needs to implement the plan. Outline these financial requirements by both the marketing objectives from part 1 and the marketing communications objectives in part 2. For example, if a marketing objective was to develop a new product, a capital expense will be tooling a new production facility. If a marketing communication objective is to increase awareness, an operational budget expense will be both a pre campaign and a post campaign awareness study to see if awareness was increased. There should be a high level of correlation between the financial plan and the objectives and the marketing metrics. SECTION 11: MARKETING METRICS List and explain multiple metrics, both performance metrics and financial metrics, that will be used to monitor and measure the effectiveness of the strategic marketing plan. Performance metrics like sales growth which is measured after the fact, is acceptable, but specific metrics for each of the marketing objectives, which can be measured in real time, is preferred. The performance metrics should be able to be used by managers to adjust the plan’s performance. REFERENCES Be sure to include your references from Part 1 (Part 2 probably does not require additional references) as well as your footnotes as appropriate using the APA style guide. EXHIBITS Include all exhibits and charts appropriately and adequately referenced throughout your strategic marketing plan here. Be sure to follow an acceptable numbering system as dictated by your chosen style guide. SUBMISSION GUIDELINES All strategic marketing plans should be prepared in a word processed format using a 12-point typeface, double spaced with no more than inch margins. There are no minimum or maximum page counts, but brevity is appreciated. Use as much text as you need to adequately address each section of the marketing plan. Please be sure to note the beginning number of each section and the name of each section in your strategic marketing plan. Graphs and charts are excellent ways to present data and their use is encouraged as it the use of exhibits to provide additional information that does not necessarily belong in the main body of your marketing plan.

Please see the comments and questions provided on the assignment. And add sugenting comments to it. thanks

Module 6, Assignment 1: Analyzing Data to Craft Strategy For this assignment, please follow the instructions below. Take a quick glance at the ‘Assignment 1 Spreadsheet Download Assignment 1 Spreadsheetto get yourself familiarized with the nature of the dataset. This is a dataset of the customers and social media activity of a restaurant/bar. So far in this semester, you have performed analyses on various datasets. You are already familiar with the statistical concept of ‘correlation.’ Before you continue, there are few additional tools to learn; i.e., descriptive statistics, graphs, and forecasting. For descriptive statistics in Windows Excel, watch, https://www.youtube.com/watch?v=4_9vGqQaCFkLinks to an external site.. For Mac, watch, https://www.youtube.com/watch?v=25Lb8TA_QtsLinks to an external site.. Report the following and explain what they mean. Mean, standard error, min, max, and range. Visualizing data always helps with understanding what is going on over time. To refresh your memory on graphs in Excel in Windows, you can watch https://www.youtube.com/watch?v=3PwVWX28dEELinks to an external site.. Mac users can watch https://www.youtube.com/watch?v=gErjs_HrkvALinks to an external site.. Over the period of 10 days, draw one graph of followers over the 10-day period and one graph of likes over the 10-day period. Are the graphs similar in nature (i.e., both increasing or decreasing)? Next, given that ‘the number of customers’ is probably the most important part of our dataset, we are interested in forecasting the number of customers in ‘Day 11’. For a refresher on forecasting in Excel, please see https://www.youtube.com/watch?v=g6KCZOfBONULinks to an external site.. Now, you can forecast the number of customers for Day 11. Please bear in mind that your report should inculde details of all of the steps described above. View Rubric Module 6: Analyzing Data to Craft Strategy Rubric Module 6: Analyzing Data to Craft Strategy Rubric Criteria Ratings Pts Descriptive Statistics 45 pts Excellent All descriptive statistics are correct 11.25 pts Needs Improvement One or two descriptive statistics are correct 0 pts Not Evident No Information / 45 pts Visualization 45 pts Excellent All graphs are correct 22.5 pts Needs Improvement One graph is correct 0 pts Not Evident No Information / 45 pts Forecasting 60 pts Excellent Forecast for Day 11 is correct 0 pts Needs Improvement No Information 0 pts Not Evident Forecast for Day 11 is incorrect / 60 pts Total Points: 0

Module 6, Discussion: Recognition Introduction Recognition and appreciation of employees’ achievements are good for the entire organization. We often feel that our actions go unnoticed or that our work isn’t important to the organization’s overall goals. Being recognized motivates us to continue to work hard. It is good for the individual in that it makes him or her feel like an integral part of the organization. It is good for the organization in that when one person is recognized publicly, others share in that victory and know that they will also be recognized for their achievements. And it is good for the leader; it feels good to give positive feedback. Further, it helps build organizational commitment, improves performance, and increases job satisfaction. Instructions Sometimes, you don’t think anybody has noticed what you have done, and then you are recognized for that action. Think of one such incident in your life. Respond to these questions: How did it feel to be recognized? What did it make you feel about the leader who recognized your effort? What did the leader do or say that made a difference to you? Think of someone who deserves recognition. Think of a way to make it personal for them, something they, in particular, would appreciate. Thank them. To receive full credit, this should be a discussion you initiate this week. It should not describe a past experience. Respond to these questions: Explain why the person deserved recognition. What did you do, and what was the person’s reaction? What happened when you personally recognized that person? Directions Make your initial post by Day 3 of the week and comment on at least two classmates' posts by Day 7. Discussions need to be professional. Please make proper use of capitalization to begin sentences; also, make sure that there are no misspellings, incomplete sentences, or other violations of grammatical rules. The basic criterion for a discussion post to be considered effective is that your message must be original and intelligible. You must communicate concisely and effectively. In addition, you must meet the weekly requirements for full credit on discussion assignments. Discussion Rubric You've already rated students with this rubric. Any major changes could affect their assessment results. Discussion Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeDiscussion Questions 15 pts Exemplary Responds to all discussion questions substantively and with clarity. 10 pts Competent Responds to most discussion questions or responses are not substantive. 5 pts Developing Responds to some of the discussion questions or the responses are generic and not substantive. 0 pts Below Expectations Does not respond to the discussion questions. 15 pts This criterion is linked to a Learning OutcomeNew Experience 10 pts Exemplary Initiates a novel conversation for this assignment, does not describe a past experience. 7 pts Competent Unclear if the conversation is novel or describes a past experience. 3 pts Developing Describes a past experience, does not initiate a new conversation for this assignment. 0 pts Below Expectations Does not have a conversation with a partner for this assignment. 10 pts This criterion is linked to a Learning OutcomeRespond to other students. 5 pts Exemplary Responded to two or more other students; responses were substantive. 3 pts Competent Responded to one other student; response was substantive. 1 pts Developing Responded to other students, but responses were insubstantial. 0 pts Below Expectations Did not respond to other students, or responses were insubstantial. 5 pts This criterion is linked to a Learning OutcomeTimeliness 5 pts Exemplary Submits initial post on time. 3 pts Competent Submits initial post 1 day late. 1 pts Developing Submits initial post 2 or more days late. 0 pts Below Expectations Does not submit initial post. 5 pts Total Points: 0

I need help with an 800 word write up and 1 powerpoint slide in my consumer behavior marketing class. I've attached the instructions of the assignment. Thank you so much for your help again.

i will attach a pdf that has all the requirements. For task 2 you are asked to take an online course and you should take this one https://alison.com/topic/learn/158661/public-relations-for-brand-building-learning-outcomes don’t forget to screenshot and write the reflection. More info will be in the pdf.

The report is 3500 words +/- 10% (words in the tables are included). I've written something already, you can just continue to write with that. Remainder: There are two parts of the report. In Part 1, must do those 5 tables (APM, Ranking of Market Awareness, Ranking of Company Comparability, VALS, and Mosiac). The whole report must follow the file named "Structure of Report" Lastly, I attached some files that can help you to write the answer, Good luck!????

First of all, read the file called "Assessment Information" carefully. After that, choose one company (BYD or Li Ning) to write, and choose 3 countries from one region. Please follow the instructions I've attached below. To remind, there are two parts of the report. In Part 1, must do those 5 tables (APM, Ranking of Market Awareness, Ranking of Company Comparability, VALS, and Mosiac). The whole report must follow the file named "Structure of Report". Lastly, the report is 3500 words +/- 10% (words in the tables are included). Do not use AI and plagiarism less than 12%.