Description Make a case study presentation on the case: Microsoft Surface Hub. The guidelines and the case study are attached below. The presentation should have material to present for 40 mins. This case introduces you to two different market segments and personas. From your Harvard Business School case study packet, read the case titled “Microsoft Surface Hub 2S: The Higher Education Market OpportunityLinks to an external site.” and answer the following questions: 1. Compare and contrast the target personas for the corporate market and the higher education market. Give an example of what each persona might look like (What does your ideal customer look like, what are their pain points, goals, etc.) 2. Define “use case” and how it relates to jobs to be done (JTBD). Compare the JTBD for corporate and higher education markets. Can the same product serve both markets? 3. With the pivot to higher education, what core benefits should they focus on? 4. Define a messaging strategy for the new higher education market. 5. In the long run, a new generation product, the Surface Hub 3, would need to be developed for higher education. Suggest three key themes to recommend to the engineering team. List two “epics” the team should work on for each theme.
Description New product: ZinZiber shampoo, we decided to go with New to the world product which is environmentally friendly shampoo without any preservatives and harmful chemicals is the base ptich. What are the PRICES you want to charge and/or the including a discussion of what the profit looks like you intend to make --- Monthly sub, 50$ What PROMOTIONS do you intend to use to get your Marketing message across to your target market? Depending on the International City/Country you plan to target, why did you pick that area for that particular product? Why that target market?( US )
Description "Describe how social media affects the push-pull dynamic of distribution." I will give instructions on how to open chapter 9 assignment when I get assigned a tutor
Description The Implicit Attitude Test (IAT) 1. Go to https://implicit.harvard.edu/implicit/takeatest.htmlLinks to an external site. 2. Read the “Preliminary Information”, scroll to the bottom of the page and click on “I wish to proceed.” 3. Choose any 1 (one) or 2 (two) tests form the list below: 1) Jewish IAT 2) Religion IAT 3) Asian-Foreign IAT 4) Race IAT 5) Weight IAT 6) Transgender IAT 7) Disability IAT 8) Arab-Muslim IAT 9) Gender-Career IAT 10) Hispanic IAT 11) Sexuality IAT 12) Skin-tone IAT 13) Weapons IAT 14) Asian IAT 4. DO NOT TAKET THE TEST YET! Once you choose the test(s) you want to do, write down: a) Your beliefs, feelings, and behaviors towards the topic(s) you are going to do the tests on (e.g., what are your thoughts, feelings, behaviors toward weight? sexual orientation? race? skin tone? etc.). b) Do you expect that your expressed attitude on the topic will differ from your unconscious (implicit) attitude? Why or why not? 5. After you write the answers to the questions 4a and 4b, take the test. 6. At the end of the test, copy-paste or screenshot your test results as the evidence that you took the test. Attach the screenshot to your submission. 7. Finally, write the answers to the questions below: a) Do your expressed attitudes match your implicit attitudes? Why or why not? b) Can you think of a situation where the judgment biases (implicit attitudes) are present in marketing situations (service, purchase, salespeople interactions, etc?)
Description please paraphrase the below paragraph: "Strategic marketing stands as a fundamental pillar in the realm of successful commercial enterprises, extending beyond mere promotional activities to encompass a comprehensive and forward-thinking approach. This paper delves into the intricacies of strategic marketing, emphasizing its role in planning, developing, and executing initiatives aligned with overarching business objectives. Central to this approach is a deep understanding of market dynamics, consumer behaviors, and industry trends, coupled with a keen awareness of internal strengths, weaknesses, opportunities, and threats. The essence of strategic marketing lies in the creation of a distinct competitive advantage, leveraging an organization's unique capabilities to deliver exceptional value to customers. Through segmentation and tailored marketing efforts, strategic marketing seeks to cultivate a robust brand identity that resonates deeply with its target audience. This discussion evaluates the various facets of strategic marketing, highlighting its complexity and the interplay between internal and external factors. The conclusion underscores the multifaceted nature of crafting a strong marketing strategy, emphasizing the importance of adaptability, foresight, and collaboration across organizational functions. In an ever-evolving business landscape, the enduring principles of strategic marketing remain indispensable for achieving sustained success."
Description Collect two different advertisements. Describe the primary market for the products and the type of person who would (in your opinion) typically buy them. Explain what information from self-concepts or personality or lifestyle you used to make your evaluation.
Description Choose only one most correct answer for the multiple choice, true/false and either/or questions: Light is the physical foundation of all creation and solar energy drives life processes in the biosphere through a.) biodiversity b.) nitrogen fixation c.) plant succession d.) photosynthesis. The solar energy is “fixed” by green plants Food chains give us a glimpse of the interconnectedness and the exact order in the world where everybody and everything has its place, role and purpose. The “producers” are a.) aquatic creatures/fish b.) predatory animals c.) herbivores (plant eating animals) d.) plants Animals and people are known as a.) producers b.) consumers c.) autotrophs d.) flora Autotrophs are known as a.) “self-feeders” surviving by inorganic matter b.) heterotrophs c.) herbivores d.) carnivores Consumers are known as a.) “self-feeders” surviving by inorganic matter b.) heterotrophs c.) autotrophs d.) producers Decomposers have the job of a.) returning nutrients to the soil by feeding on physically dead consumers b.) photosynthesis c.) polluting the environment d.) depleting the soil of necessary nutrients Plants, animals and the surrounding environment and their interactions are known as a.) hydrologic cycle b.) autotrophic system c.) ecosystem d.) flora system Fauna best represents a.) animals b.) plants c.) producers d.) vertical zonation of elevation The greatest biodiversity is found in the following biome: a.) desert b.) tropical rainforest c.) Mediterranean d.) tundra True or False – Deserts have no plants and almost no animals. True or False – (Coastal) California is considered a Mediterranean biome. True or False – Latitude, Altitude, Land-Water, Ocean Currents, Mountain Barriers are strongly connected to the climate of a particular region. The different species of plants found at various mountainous elevations are a product of a.) terrestrial fauna b.) food chains c.) vertical zonation d.) introduction of exotic species in Florida The view that the earth has never had any significant changes in the past and that only current observations yield valid methods for studying the geologic past is known as (choose one): uniformitarianism or catastrophism. Because of the (choose one) uniformitarianism or catastrophism assumption many textbooks and scientists claim that the earth is billions of year old. The discovery of continental drift, giant meteorite impact and catastrophic world-wide flooding support (choose one) uniformitarianism or catastrophism. This geographer/scientist was one of the first to propose the continental drift theory in the scientific community, but because of his being a “creationist” and the theory supporting catastrophism, is not even given a footnote in many modern textbooks: a.) Charles Lyell b.) Charles Darwin c.) Professor B. Willis d.) Antonio Snider-Pellegrini True or False - Out of the 4 most popular terrestrial dating methods tree ring dating is considered the most accurate method. True or False – Potassium-argon and uranium-lead aka “rock/fossil-dating” is a highly accurate terrestrial dating method. True or False – Volcanic rock, known to have formed on the Hawaiian Islands in 1801, had potassium-argon ratios that indicated an age of up to 3 billion years even though in actuality the rock is only hundreds of years old. The view that the continents have been drifting apart at a constant rate of 5.7 cm per year throughout all of earth’s history is uniformitarianism or catastrophism. The view that the continents are now drifting apart at 5.7 cm per year but this rate was not constant throughout all of earth’s history and may have been dramatically different at some point earlier is uniformitarianism or catastrophism. What significant findings have been discovered by excavations in recent years across the Arctic (north pole region) and the Antarctic (south pole region) and why are these discoveries important? What do they reveal about ancient Earth history and how do they support and/or challenge prior assumptions?__________________ List some of the assumptions/limitations of earth-dating theories (2pts for each): _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ True or False – fossil records indicate dinosaurs may have died suddenly with an abrupt extinction as suggested by the K-T boundary. This is in complete opposition to the theory of evolution and natural selection. The oldest known source stating that the continents of the earth used to all be connected in one landmass before their breakup is given by a.) Alfred Wegener (1915) b.) British geologists (1700s) c.) Hollywood (21st Century) d.) Biblical sources (thousands of years ago) The recent discoveries of ancient tropical forests both in the Arctic and Antarctic regions (areas covered by ice today) suggests Earth was once a.) much warmer with a drastically different climate b.) much colder with a drastically different climate c.) polar d.) characterized by low species diversity Carbon Dioxide (a “greenhouse gas”) in Earth’s atmosphere a.) has become higher than it has ever been in Earth’s history b.) has not changed significantly during the geologic record c.) was once much higher than today’s observations d.) is the only global warming constituent What breakthrough discovery was revealed in 2014 that, according to lead researcher Graham Pearson, “changes everything about the way a planet works” a.) more petroleum for fossil fuel availability b.) rising carbon dioxide levels c.) melting and re-freezing ice caps at the north and south poles d.) huge reservoirs (“oceans”) of water 400 miles below Earth’s surface Recent polar research discovering well-preserved remains of tropical plants and animals in the Arctic and Antarctic coupled with the eventual acceptance of Continental Drift evidence and even more recent findings of asteroid strikes on Earth, KT boundary (clay layer) underground, petrified trees and many other related examples supports a.) the theory of evolution (19th - 21st Century) b.) the average textbook (20-21st Century) c.) uniformitarianism (18th Century) d.) original Biblical sources (several millennia ago) - which states that Earth’s climate was originally vastly different from today, consisting of constant temperate conditions (worldwide) with no seasonal changes and that all landmasses were in fact connected prior to the Flood, landmass breakup and reconfiguration and the introduction of seasonality to the global climate system. “You go along a core and everything’s the same, the same, the same, and then suddenly you pass this time line and the carbon chemistry is completely different…”(Gerald Dickens, oceanographer/professor Rice University Nature Geoscience) In your own words why might this assessment be considered important? (Think uniformitarianism vs. catastrophism and their repercussions) __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ What has been the reaction of the scientific community and educational committees to the discoveries of certain scientists regarding continental drift, polonium halos, global Flood evidence and as a result does this information make it to the mainstream of the majority of the world's population? Why or why not? Give specific examples_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Description Describe the life cycle of stars. In your own words, briefly describe the life cycle of stars. Include information related to how scientists can determine how far away a star is. provide reference
Description Research waste in your area. How does your city, town, or state manage waste? Document your sources. The state is GEORGIA Create an informational brochure to hand out at local events and government meetings that will raise environmental awareness of sustainable waste management and how regionally it could be improved. Answer the following questions in your brochure: How is waste managed currently in your area? How has it changed in the last two decades? Analyze these changes (or lack of changes) and how if at all these are perceived as improvement? What are the current methods and initiatives for recycling, reducing, and reusing in your area? Provide some documentation that these practices are received generally and their economic impact to the region overall and to individuals specifically. How does waste management in your town compare to the management in other locales? What effect does waste management in your area have on global sustainability? Recommend at least three methods of alternative waste management that would work and improve methods currently used in your area? Give a brief rationale for each. Format your brochure consistent with APA guidelines.
