Description For this assignment, you will read an article and answer a series of questions concerning the ethics and moral responsibilities involved with a controversial marketing strategy. Begin by researching the Waldorf Online Library to find an article about marketing to vulnerable populations, stealth or undercover marketing, ambush marketing, or E-lining. The article you choose must be at least three pages in length and published in the last five years. Then, provide a written response to each of the following items: 1. In your own words, how would you describe the marketing techniques used in the article you chose? 2. Explain the ethical issues involved in the marketing technique from the perspective of marketers, company owners, consumers, and competitors. 3. Describe an actual instance of the marketing technique not included in the article. What was the organization hoping to achieve through its marketing tactics? Would you consider the organization’s marketing an immoral practice or morally permissible competitive strategy? Explain your position. 4. As a leader of an organization, would you allow this type of marketing? Explain your reasons.
Description An organization with a highly diverse workforce that conducts business internationally has hired you as a consultant to make a presentation to the team. The organization wants you to discuss some of the barriers to good communication and cultural nuances that they may encounter when working and communicating with employees and suppliers. Although everyone speaks English, some of the workforce and suppliers are in China, Germany, and Saudi Arabia, so the president has asked you to create a video for the presentation. Create an 8- to 10-slide PowerPoint presentation with audio, identifying some of the cultural nuances they will encounter and barriers to good communication when interacting with different cultures. Make sure you address the following: 1. Identify common challenges faced in cross-cultural communication. 2. Describe some of the strategies they can use to overcome those barriers. 3. Explain five of the nine levels of differences that can affect cross-cultural communication. 4. Discuss the importance of nonverbal communication.
Description Part 1 In Chapter 2 of the textbook, locate and read Leadership Case Problem A. Then, write two pages in essay format, addressing the topics below. Analyze Suzanne's performance as a leader, and explain how well she demonstrated ability with the four foundations of leadership. Why is the cognition foundation critically important to the organization? Critique Suzanne's leadership traits. Explain whether they aid in empowerment or not. Determine recommendations for Suzanne to increase her empowerment of employees. Determine Suzanne's level of emotional intelligence, and summarize how emotional intelligence contributes to leadership effectiveness. Part 2 In Chapter 8 of the textbook, locate and read Leadership Case Problem B. In a two-page essay, address the prompts below. Analyze Katerina’s demonstrated traits and behaviors, and explain how these led to follower commitment or not. Would you say she falls into one of the three types of charisma? If so, which one? Why, or why not? Contrast ethical and unethical influence tactics. Describe whether Katerina exhibited any. Hypothesize how you believe Katerina would have addressed resistance to her tactics of influence. Please support your claim with evidence. Part 3 In Chapter 4 of the textbook, locate and read Leadership Case Problem B. In a two-page essay, address the prompts below. Examine the importance of behavior as a leader. Explain how Rasheed's behavior affected the team and his abilities as a leader. Explain the importance of collaborative skills using emerging, relevant leadership styles. Which leadership style did Rasheed exhibit? How did that style tie into his collaboration efforts? Explain how using a different leadership style than the one Rasheed exhibited could help him to grow as a leader. Analyze the impact of critical issues and emerging theories in leadership on the role of leadership in organizational performance. What recommendations would you give to Rasheed based on the outcome of his situation?
Description Introduction: This portfolio work project will help you evaluate the results of advanced analytics projects and identify potential errors or issues with the application of the methods or the alignment between methods and business problems, and propose possible solutions. Scenerio: Recently, the executive team in your organization has made some major business decisions based on the results of the analytics group's projects and has seen mixed results. Some of the decisions made based on the analytics group's results have been successful, but others have been huge failures and very costly for the organization. The executives are now questioning their trust in this group's ability to analyze data appropriately to address business problems. They have put the analytics group into a probationary period of 90 days, after which they will decide whether to retain the advanced analytics group, or to disband the group. As head of the marketing department, they have placed you in charge of this group's performance for the next 90 days, and have asked that you review all work that comes from this department prior to it being sent to the executives. You will apply this scenario to either Option A or Option B described in the Requirements section. Your role: You are the head of the marketing department and have been placed in charge of the analytics group for their 90-day probationary period. You are now responsible for the quality, accuracy, and reliability of the results reported out from the analytics group, and are responsible for reviewing all work prior to it being presented to the executive committee. Requirements: Choose one of the following options: Option A An analyst has conducted an A/B test to compare the revenue per visitor for the same banner ad media run on two different websites. The results of this analysis are included here. You have decided to evaluate the results and use it as an example in a training session for the analytics group on how to conduct a critical evaluation of results from an analysis. Resources: Option A data [XLSX] Download Option A data [XLSX]. Option A results [DOCX] Download Option A results [DOCX]. Option B An analyst has run a regression analysis to attempt to predict whether someone will pre-pay their car loan (resulting in a loss of interest revenue for the organization). The results of this analysis are included here. You have decided to evaluate the results and use the evaluation as an example in a training session for the analytics group on how to conduct a critical evaluation of results from an analysis. Resources: Option B data [XLSX] Download Option B data [XLSX]. Option B results [DOCX] Download Option B results [DOCX]. For Either Option A or B Using the data provided for the option you have selected, evaluate the results of the analysis, paying attention to the alignment of the method selected to the business problem being addressed, the testing of assumptions required to use the selected method, and potential issues with generalizations, and the usability of the results. Create a training presentation that includes: Evaluate the alignment of the method selected to the business problem being addressed. Evaluate whether the requirements to use the selected method were checked. Were the assumptions met? Evaluate potential issues with the generalization and usability of the results. Were they included in the analysis results? Propose methods to address any issues that arise from the evaluation process.
Description International business assignment contain 3 questions In this assignment, you will conduct an in-depth analysis of any publicly listed Saudi Company that operates in GCC. Your aim is to investigate how the selected MCN deals with the challenges and opportunities it is facing due to cultural, political, and economic differences in any of the country it operates All answers should be clear and well presented with clear examples
Description QUESTION: Imagine you are responsible for the operations of Wynstan Blinds Doors Shutters and Awnings - Yennora (NSW), and you are assessing the way they operate. The sales and design of the product(s) required are the responsibility of the Sales Manager. Your responsibility and analysis start at the moment the design is ready and the sale has been closed. From that moment, you are responsible for analysing the steps from ordering materials and components to installation and after-service. You are required to complete the following: Develop a process mapping chart using CANVA for identifying the supply chain's key steps from the sale's close until the end product is installed and paid. Identify the capacity measures and key performance objectives the business could use for the production/installation and justify why these would be suitable. Create a one to two-page detailed process mapping chart (i.e., a visual representation showing the different production elements of the sandwich from start to finish) identifying the key steps from the beginning of the product supply chain to the end product is sold. Your process map should include inputs, outputs, controls and resources. Please use any relevant template available to create this visual representation. From what you’ve identified in the process map, consider each of the five performance objectives (quality, speed, dependability, flexibility, cost) and assess the effectiveness of delivering on each objective from the processes they use by applying the theories and concepts studied
Description Response 1.) Leadership changes and economic downturns provide perfect opportunities to reexamine the IT Strategy according to the textbook (High, 2014, pp. 176, 177). New leaders often want to put their stamp on the organization so it only makes sense to utilize this opportunity to take inventory of the organization as part of their orientation. Leadership changes also provide an organization with an opportunity to set new goals and key performance indicators. Economic downturns also require self-examination within an IT department. Priorities will change as resources become scarce. In general, economic downturns give the entire company an opportunity to streamline operations. By their nature, economic downturns require companies to examine both expense and income projections and resources. References High, P. A. (2014). Implementing World Class IT Strategy: How IT Can Drive Organizational Innovation (1st edition). Jossey-Bass. Response 2.) US tax agencies view capital and operational expenses differently. Capital expenses that can serve as investments to increase a company's operating efficiency can be declared as capital expenses, and the company can receive tax credits for research and development activities (Voigt & Moncada-Paternò-Castello, 2009). Operational expenses, on the other hand, represent the cost of doing business. In the IT Department, expense projects include activities related to system maintenance and IT support activities. Unlike Capital expenses, Operating expenses do not have a net positive effect on the company’s capabilities. Companies must effectively manage both operational expenses and capital expenses while improving overall output (Peslak, 2013).
