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Brand Extension Assignment: Choose an existing brand and write a 5 page paper di ...

Brand Extension Assignment: Choose an existing brand and write a 5 page paper discussing how you would create a brand extension for that brand. Include your rationale for the brand extension. Headings to include: Brand (to include a brief background) Extension idea Rationale/justification or need for the new idea- include relating the idea back to the company's mission statement  Target market Marketing/launch strategy (to include pricing and channel strategy) Ethical considerations You MUST upload the assignment into the ASSIGNMENT Container as a Word document. Please name your assignment file as 'lastnamefirstinitial-MKTG600-assignment# Course Objectives: Develop a Marketing Plan Define the types of marketing research Analyze potential pricing alternatives. Define channel strategy

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Recommendation With the impact of the worldwide energy crisis, the development ...

Recommendation With the impact of the worldwide energy crisis, the development of energy companies has become the focus of global development. Conventional energy is no longer the dominant development trend in the world, and renewable energy (sustainable energy) has become the focus of attention in today's society. I give three suggestions for the energy industry 1. Focus on the development of clean energy, increase the use of clean energy People's demand for energy is very wide, a large amount of carbon emissions lead to the earth is entering the greenhouse era, and make the sea level rising, a large number of island countries are being submerged. The development of clean energy can replace some of the carbon emissions caused by traditional energy sources, but the development of clean energy does not only lie in how to quickly and efficiently generate clean energy, but also need to innovate how to use clean energy to replace traditional energy. For example, gas stoves are replaced by induction cookers, traditional cars are replaced by trams, and so on. In this regard, I think tesla is a very perfect enterprise to complete the sustainable development program, tesla's trams accounted for 19.9%. (Visualcapitalist, 2023) of the global tram market, and share all the patents of tram open source, which helped many new energy vehicle enterprises in the past two years, and also helped the whole new energy vehicle market share in the past two years, rapid growth. Compared with the high cost of oil vehicles, the low cost of charging new energy vehicles is very popular among consumers in the automotive market. Similarly, airplanes and ships are also vehicles that use traditional energy sources and have very high carbon emissions. Increasing innovation to provide more clean energy-enabled vehicles will give a big boost to clean energy development. 2. Transformation of traditional energy companies into integrated energy sources Traditional energy sources account for a large portion of life, and it is not possible to follow the times and transition to clean energy at once. However, traditional energy companies should transform to clean energy, for example, BP (British Petroleum) energy is stepping into clean energy, such as hydrogen energy, electricity and so on. On this basis, I suggest that traditional energy companies such as BP, Shell, Chevron, etc. can cooperate with new energy vehicle companies' charging stations in their gas stations. This will facilitate a good consumer experience for those who buy the trolley, and will help the new energy vehicle companies to set up their charging stations. Convenient charging facilities can also stimulate consumers to recommend to their surrounding people to form a virtuous cycle. 3. Increase the conversion efficiency of windmills and solar panels, as well as energy conversion on the premise of minimizing environmental damage. Electricity is a very large part of clean energy, and the price of electricity is determined by the efficiency of the conversion and the amount of power reserves. I recommend solar and wind power as opposed to coal-fired power, which still produces large amounts of carbon emissions. On this basis, I suggest that new energy companies can consider installing equipment in extreme environments. For example, solar panels can be placed in the desert, which will not affect the ecological environment, and there is a lot of space to lay solar equipment. Or kinetic energy dams, like China's Three Gorges Dam, which can prevent flooding during the rainy season and also utilize the kinetic energy of water flow to generate electricity. slow Internet connection

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When thinking of a strong brand, prominent names such as Starbucks, Nike and App ...

When thinking of a strong brand, prominent names such as Starbucks, Nike and Apple may come to mind. These companies have not only achieved high brand recognition, but they've also managed to release multiple successful brand extensions under their names. Some brand extensions have not been as successful. Research  Research the topic of branding and building a strong brand image, including some research on some brand extensions that have not been successful Discuss Summarize and share any conclusion that can be made from your research on this topic Share an example of a brand extension that could have gone better. What went wrong, in your opinion? What advice can you offer a company on successful branding

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Initial Post Please respond to the following questions with a well-thought out ...

Initial Post Please respond to the following questions with a well-thought out and original post: What are your thoughts about advertising or marketing communications in general? Are they a good thing or a bad thing? How does the integration of marketing communications change the costs and benefits of advertising? You can reflect on the lecture, the videos, any outside articles or stories you have read or heard, and your own personal experience. Be sure to make reference to some of the materials covered in the book/lecture or articles.

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Based on a chapter review, answer 3 questions in form of a case study / presenta ...

Based on a chapter review, answer 3 questions in form of a case study / presentation

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I have attached the docs with the worksheets and explanations.  Heres my profe ...

I have attached the docs with the worksheets and explanations.  Heres my professors youtube video explaining the assignment,Some additional links you might find useful: http://www.dbmarketing.com/articles/Art149.htm http://www.dbmarketing.com/articles/Art245.htm https://www.r-bloggers.com/rfm-customer-analysis-with-r-language/. 

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What is the STRANGEST Service that you have purchased? READ COMPLETELY BEFORE Y ...

What is the STRANGEST Service that you have purchased? READ COMPLETELY BEFORE YOU BEGIN TO ANSWER! You had identified a "strange" service in the class introduction.  Please state again, what is the "strangest" service that you have purchased?  What led you to purchase that service?  Accurately define each of the 7P's of services marketing applies to its specific service products.  How would you categorize this service based on each of the  Five broad categories within non-ownership framework? Be specific to address each of these areas! (per course discussion) Was the service worth it? An example of a strange service:https://www.hangoverheaven.com/our-bus/ =  Five broad categories within non-ownership framework: 1.Rented goods services 2.Defined space and place rentals 3.Labor and expertise rentals 4.Access to shared physical environments 5.Systems and networks: access and usage

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Part1 My major is marketing What Job/business would you like to take up after ...

Part1 My major is marketing What Job/business would you like to take up after you have completed your studies? Write in detail the skills and education you need for your future Job/business. Also write how you will achieve and develop these skills to succeed in your future job or business. (200-250 words) Part 2 Case Study Samples - You will be provided with 2 Case Study Samples on MEC Learn and you have to answer the questions based on the case studies. For the first case study the file will be attached. Portfolio-PART 2-Journal Article-Exercise 1 Q1. What is purpose of this research? Q2. What method was used by the authors for data collection? Q3. What are main findings of this research? Q4. What is your evaluation of this research article? Portfolio-PART 2-Case study 2 https://www.econstor.eu/bitstream/10419/86096/1/03... Read the above case study and answer the questions given below about the case study Q1. What is purpose of this research? Q2. What method was used by the authors for data collection? Q3. What are main findings/conclusion of this research? Q4. Write some important information mentioned in the article about ‘Determinants of success in Business’ Q4. What is your evaluation of this research article?

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In a minimum of two pages, address the following questions: Why does each issue ...

In a minimum of two pages, address the following questions: Why does each issue violate legal or regulatory requirements? What are the potential risks associated with each issue if not corrected? Why do these issues pose a risk to both the success of the new product launch and the reputation of the company?

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Research Report Building Your Customer Loyalty Research Plan for a Management-L ...

Research Report Building Your Customer Loyalty Research Plan for a Management-Level Use Case Continue with your findings and feedback from your previous work to complete your research plan and presentation. Continue with the scenario you selected for this portion of the research plan and complete i,j,&k. Present your research plan as a PowerPoint or other suitable presentation format for a Management-Level Use Case. Build your research plan, include:  Identifying Data Sources Channels for Analysis Search Parameters and Source Languages Research Methods (a,b,c,d, make any needed improvements from the discussion feedback and include in this weeks assignment) Developing a Hypothesis Time Frame for Analysis Identifying the Project Team Determining the Depth of Analysis  (e,f,g,h, make any needed improvements from the assignment feedback and include in this weeks assignment) Building the Coding Framework Taking a Sentiment Approach Filtering Spam and Bots Scenario 1: E-learning Platform Task: You are a marketing analyst for a new e-learning platform.  Scenario 2: Fashion Retailer Task: You are a marketing manager for a high-end fashion brand.  Scenario 3: Local Coffee Shop Task: You are a digital marketing specialist for a local coffee shop. Scenario 4: Your company or company of your choosing Task: You are a digital marketing specialist for a company. Your well-written paper should meet the following requirements: Be about 20 slides in length, which includes the needed information from sections a,b,c,d,e,f,g,h, i, j,k from the previous work, but they should be included in the overall document, the required title and reference pages, which are never a part of the content minimum requirements. Use Saudi Electronic University academic writing standards and APA style guidelines. Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more. It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step instructions.

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