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Reference Chapter 8 and 9 of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More. You have been assigned the task as Marketing Manager to scan social media websites and try to mitigate the negative consumer postings from a recent crisis. In your paper, Explain how organizations use social media to communicate with their consumers through a crisis. Evaluate how the negative comments were handled by the organizations. Describe the importance of the theme of an advertising campaign in social media and how it can be used in this situation. Assess a recommendation for better communication.

Assignment Content Word count: Focus on strategies, marketing mix, what you know and recommendations. Think about the addressable market, competition, etc. Outline how the business plans to create customer value and awareness. You have some freedom in your approach, but consider things like: Traditional strategies/ tactics: think about the 4 Ps and non-digital channels to reach the target market SEO/ Digital campaigns: What keywords are important and why? How should/ could they approach SEO, paid search, online networks, etc.? Expand on this beyond these simple suggestions as you see fit.  Email marketing: How should/ could they maximize this approach? How will you develop your list of prospects? What types of emails might work best (promotions, branding, etc.) and why?  Social media plan Define the objective – build brand, drive sales, etc.  Content: type, format, mix Distribution: how to get followers, which platforms, etc ------------------------------------------------------------------------------------------Final Presentation  Presentations should be approximately 10 minutes All team members must contribute and present Content: Introduce the class to your company, product and service. Share the insights from your topic selection submission (e.g., target market analysis and value prop) as well as the situation analysis (focusing on the product review and the competitive/ alternative review).  Also, share the insights on their marketing strategy (from the Marketing Strategy component). Make 3 recommendations for improvement to their marketing strategy - this can include looking at the target market, changing up the marketing strategy, etc. You do not need to do any math or detailed analysis. However, I want you to think critically and share 3 recommendations as though you were meeting with the business owners or CEO. Grading is based on: Inclusion of class content: weave into your presentation topics discussed in class; leverage marketing terms/ vocabulary Clarity of ideas: Do the ideas make sense? Do the strategies flow well into tactics? Ideas are only as good as how well they resonate. Does it feel like 2-3 presentations stitched together or are both the slides and presentation highly coordinated? Presentation quality: How does the presentation look and sound? Does it seem professional? Does it seem like a group’s work but in a singular “voice”?  Are visuals easy to consume and understand? Treat this like a pitch meeting.

Service* Site Shadow (visit) – 1 total submissions per visit required; 2 visits required One of the best ways to understand the demands of a service is to see if firsthand.  During this course, each student is creating a Service site visit with at least two different SERVICE organizations. You will be required to use the site visit form listed on Canvas. The visits will create actual connections and physical location visits. (You may have to travel as a result of the visits. You will turn in a service marketing evaluation for each site, including at minimum three pictures of the service (1 – outside, 2 – inside with no employees pictured unless you have received written permission – this will have to be turned in with the picture taken while conducting your visit. (Can be uploaded as a .jpg or part of the Service Evaluation form. 

I chose a Chinese brand of cookies called Jiangzhong Hougu, and it is a kind of cookies for health. It main ingredient is Hericium erinaceus, and this is the link: Hericium erinaceus - Wikipedia. Jiangzhong Monkey Girl biscuit is a biscuit made of Hericium erinaceus mushroom launched by Jiangzhong Group in September 2013. Jiangzhong Group selected hericihead mushroom as raw material to develop and produce Jiangzhong monkey Gu biscuit according to pharmaceutical standards. This is the first biscuit on the market that focuses on the "stomach" effect. Due to the different product positioning and large-scale marketing promotion, the product has been hot sold in major commercial hyperterminals and e-commerce, and the sales volume has occupied the first place in the biscuit category for a long time. Jiangzhong Monkey Aunt cookies set off a crazy "monkey aunt boom" at the same time, various brands have also followed up. "Monkey mushroom cookie", "monkey mushroom cookie" and other similar brand names, similar packaging products, to the choice of consumers have brought trouble, and even many times mistakenly bought copycat products.

IMC campaign plan An IMC campaign plan involves the integration of different marketing communication tools such as advertising, public relations, direct marketing, sales promotion, and digital marketing to achieve marketing objectives. For this critical thinking assignment select one of the following scenarios to create an integrated marketing communications plan that is aimed at building and enhancing the brand's strength.  Scenario 1: Launching a New Product You are tasked with creating an integrated marketing communications plan for the launch of a new eco-friendly cleaning product. The plan should include strategies to engage consumers through various channels, such as social media, influencer partnerships, and traditional advertising. Additionally, the plan should emphasize the product's sustainability and its benefits to both the consumer and the environment. Consider how to leverage data analytics to measure the effectiveness of the campaign and adjust strategies accordingly. Scenario 2: Rebranding Campaign Imagine you are working for a well-established but outdated fashion brand that is looking to revamp its image and appeal to a younger demographic. Develop an integrated marketing communications plan that incorporates a mix of traditional and digital media to reposition the brand as trendy, sustainable, and socially conscious. The plan should include strategies for storytelling, influencer collaborations, and experiential marketing to create a buzz around the brand's new identity. Scenario 3: Nonprofit Fundraising Campaign You have been tasked with creating an integrated marketing communications plan for a nonprofit organization focused on environmental conservation. The goal is to raise awareness and funds for a specific conservation project. Develop a comprehensive plan that integrates storytelling, social media advocacy, partnerships with eco-friendly brands, and community engagement events. Emphasize the impact of the project and the urgency of the cause to inspire action and support from the target audience. Once you have chosen a scenario, complete the following sections: make sure you reference your textbook to consider all details needed. Research and Analysis Identify the target audience and conduct thorough research to understand their preferences, behaviors, and needs. Analyze the market and competitors to identify opportunities and challenges. Campaign Objectives Clearly define the objectives of the campaign. These could include increasing brand awareness, driving sales, or changing consumer perceptions. Creative Concept Develop a creative concept that resonates with the target audience and aligns with the brand's values and positioning. Create a compelling message that communicates the unique selling proposition of the product or service. Media Planning Determine the most effective media channels to reach the target audience. This could include digital, social, print, or broadcast media. Develop a media plan that outlines the budget, reach, frequency, and timing of the campaign. Execution Find actual campaign materials, such as advertisements, promotional content, and marketing collateral from existing brands - that represent the image you are looking for in your brand. Ensure that the campaign materials are consistent with the creative concept and messaging. Measurement and Evaluation Establish key performance indicators (KPIs) to measure the success of the campaign, such as website traffic, sales, or brand sentiment.

Delivers a compelling final presentation that effectively communicates key insights, strategies, and recommendations.   Prepare a final presentation to be delivered in class or submitted as a recorded video presentation. The presentation should cover the key aspects of your IMC plan and highlight the most critical insights and recommendations 

Topic:                Trauma-Informed Systems. Position Papers on the topic listed on the syllabus. Some outside research on the topic may be necessary. You should discuss the topic and its connection with diversity initiatives in organizations. 2-3 pages are not enough to discuss too many points so I suggest making 2-3 points and developing your arguments based on your research and/or your lived experiences. If you do outside research, you must cite your sources.  

For a selected theory discuss the following: 1) a paragraph summary description of the theory 2) an analysis of how the theory applies to a child learning a specific skill (i.e. saying ABCs), 3) strengths and weaknesses of the theory in explaining cognitive development.

part one. After watching the two videos below, discuss the role of higher-level or "cognitive" processes in perception. Then describe a situation in which you initially thought you saw or heard something, but then realized that your initial perception was in error. What was the role of bottom-up and top-down processing in this process of first having an incorrect perception and then realizing what was actually there? Support your belief and use specific examples. You may refer to your assigned Week 1 readings or draw on scholarly online resources. The latter must be academic in nature (e.g. from the APUS online library) and not from pop culture and/or commercial websites, blogs, opinion sites, ect. Sensation and Perception: Crash Course Psychology #5 Cognition - How Your Mind Can Amaze and Betray You: Crash Course Psychology #15 Part 2. For this Discussion, in your Initial Post you will share with your classmates your observations from your research on Developmental and Personality Psychology as subspecialties and career options. Please be sure to address EACH subspecialties in your response to each question. Points will be deducted if both subspecialties are not clearly and separately addressed for each question. 1) List at least four careers for each of these areas of psychology. 2) After researching these areas, did you find any careers that interested you? Why or why not? 3) What did you find to be the most interesting aspect about of these subspecialties in psychology?

Current Events Paper  The assignment is to write a typed paper describing a non-felony, abnormal behavior from a current news story (within the last year,  USA). News magazines, newspapers, Internet news stories, etc., are all acceptable sources for this paper. A copy of the article (or link to it) must be included with the paper. This is NOT a research article and therefore does not have to be referenced or cited in APA style.  The paper must include:  A brief description of the news story A description of what makes the behavior abnormal (using the three criteria for abnormality?discussed in class). You must make the case that this story meets all three criteria! Psychological dysfunction  Distress or impairment  Atypical or culturally unexpected behavior  An explanation of the behavior from ONE of the perspectives in modern psychopathology. The Biological perspective (including genetic, neurological, and physiological factors)  The Sociocultural perspective  The Psychological Perspective (choose one of the following) Psychodynamic approach  Behavioral (or Cognitive-Behavioral) approach  Humanistic approach  The Supernatural perspective In other words: Tell what happened, why it is considered abnormal, and how a modern psychologist would explain the behavior.