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Week 10 Strategic Planning Assignment- instructions are in the week to list of assignments in Canvas

do the following: Look in the Announcements for the Module-by-Module Templates. Choose the template for Module 1. Scan the marketplace and identify a product or service that you feel would benefit from a marketing plan.  Develop draft content for the Company Profile section of your plan. In this section of your marketing plan, you will answer the question: What organization are you marketing? Complete every section of the template.

Assignment 1: Value Proposition Memo Purpose  The purpose of this assignment is to explain value proposition for a product or service. This connects to course learning outcomes of helping you identify the role of marketing in creating, communicating, and delivering value for customers, and applying the concepts of value proposition and positioning to a product or service.??  Assignment Task Overview  As a marketing consultant, you have been asked by one of the following streaming service companies to provide a one-page memo, casually known in marketing as a “Back of the Napkin” concept. This memo will explain the value proposition from an outsider’s perspective. Consider the internal and external environment as well as the company’s competition to demonstrate your unique selling position.   You will use 150 words or less to create a short memo to management and images to communicate your value proposition. At the bottom of your memo, you will include a “back of the napkin image” to illustrate your value proposition.  This original illustration you create can be added as a picture within your document or using the Word document tools to create a visual aid.  Your memo and illustration will display how your product or service solves a problem for the consumer. You do not have to be an artist. You will need an idea and the ability to summarize. You will submit a single page Word document with the memo and image along with a second reference page. The illustration must go inside the memo document so that only one file is submitted. Be sure that your proposition is clear and concise. Follow the instructions below.    You will be using this value proposition to develop a message campaign later in the course.  Instructions  Step 1: Choose one of the following products or services.  There are three category options from which you can choose.  Choose just one from any category that interests you the most. Streaming Services Category 1.Apple TV+ 2.Disney+  3.Sling TV  4.Peacock  Clean Energy/Sustainable Products Category 1.Philips Hue Smart Bulbs 2.Tesla Solar panels 3.The Refill Shoppe 4.Amazon Smart Thermostat Customizable Deliveries Category Stitch Fix Daily Harvest Birchbox KiwiCo Tovala Step 2: Determine the value proposition for your chosen product or service. Create a memo and images to communicate the Value Proposition.  What is the value proposition for your product or service?  Focus on offerings for customers in the U.S. market only.  What makes a good value prop? Present your value proposition ideas using 150 words or less and appropriate images of your choice.  Sample Professional Memo:  https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/sample_memo.html  Step 3: Format your submission to comply with these technical requirements.  One page is the maximum length of the value proposition. If you are nearing the length maximum, but have more to convey, work on editing your submission for writing effectiveness.  Your ideas and work must be original. You may not copy a value proposition from any source even if you cite that source. You may not reuse an assignment or example from this course, a prior course, or any other session of this course if you are retaking the course.  Your submission must also include a reference list in APA. The reference list is not part of the 150 words, and the reference list can be placed on a second page of the document.  Cite to the product/service website and the sources for any images used on the reference list.  This assignment does not require a cover page.  See the rubric for grading guidelines. Week 2 - Written Assignment Memo Rubric Questions? Questions about this assignment are welcome in the “Ask the Professor” area of the classroom.  It is your responsibility to check your document and make sure you have submitted the correct one for this assignment. The last document you submit prior to the deadline is the one that will be graded. 

The main aim of this exercise requires you to analyze the whole Marketing process of an actual firm. Based on secondary market research, you need to explain the firm’s chosen actions. the project consists of written report and  presentation. Guidelines 1. Follow normal report format (cover page, references etc) 2. The written report should comprise of the brief background of the company and the industry that it’s competing. 3. You will select a firm within a designated industry and develop an understanding of that firm’s Big Picture. You need to get the instructor’s approval before starting on the project to avoid any duplication. 4. Provide description of the company Big Picture. 5. Marketing analysis: Customer Value proposition, SWOT and Business Environment.

Postgraduate diploma in business management - Marketing management module The case study has 4 questions. Each reply needs to be in an essay format with around 1000 words (introduction, body, conclusion) The assignment should not exceed 5000 words. Use harvard referencing.  Please put table of content, headings to each paragraphs and reference list at the end. 

This is a brief summary of a marketing paper.  Improve the written English and make it clearer

Topic: Consumer Decision Making and Promotion/Marketing Strategies Background Written Assignment #2 The purpose behind much of advertising is to influence each of the five Consumer Decision Making process (Problem Recognition, Information Search, Evaluation of Alternatives, Product Choice (i.e. Purchase) and Outcomes (i.e. Postpurchase). Each stage of the Consumer Decision Making process has techniques that help consumers to manage the stage and then move onto the next one successfully.  Eventually, the consumer moves to purchase (where we get excited to make the sale) but don't underestimate how important the last stage (post purchase) is to making additional sales in the future.  Below are guidelines that show basic techniques used to target and manipulate each Consumer Decision Stage through advertising. Below are some issues that you will want to consider as you evaluate each of the five chosen  advertisements. Please remember that your goal is not simply to answer these questions, but to provide insights into the consumer’s decision making process that you feel would be useful to a marketing manager (e.g., if an ad triggered the consumer’s decision to purchase the product).  Other areas to comment on would be level of involvement, etc. Consumer Decision Making Stage: Considerations for Stage: Common Ad Techniques: Problem Recognition What problems does this product solve for the consumer?   • What triggered the decision to purchase this product? • Was this the first time the consumer purchased such a product?   Define and discern the Actual and Desired States Ask a question (What’s for dinner tonight?) Show before (actual state) and after (desired state) Use the word “new” or “introducing” to initiate curiosity. Information Search Did the consumer seek information about the product and about various brands?  How was this information collected, and how much information was collected?  Was the consumer searching for any advertisements for the product?  What was the consumer’s reaction to these advertisements?   Match amount of information with type of product. Direct consumers to website, free kit or other information venues. Show role models that “look” like the target market. Show the entire line of product offerings (all the flavors and colors, etc.) Testimonials, etc. Evaluation of Alternatives How many alternatives were considered?  How were they selected? What features and characteristics of the product were most important to the consumer?  Salient and Determinant defined attributes. How important was the brand of the product to the consumer? Featuring specific variables that the product is known for (ex. Volvo=Safety). This is known as “positioning” a product. Competitive method (brand compares themselves to “leading brand or category”) Comparative method (brand compares themselves to another brand by name (Coke vs. Pepsi) Product Choice Did any other people play a role in the decision process?  Describe the roles that each person played. How was the final choice determined?  How carefully was the decision made? Where did the consumer make the purchase?  Why? Did the consumer pay full price for the product?   Tell consumers where and how the product is sold. Offer many ways to pay for the product. Divide payments. Offer sales promotion (coupons, rebates) Post-Purchase Evaluation How is the product used and consumed?  How does the consumer feel when he or she uses the product? What is the meaning of this product to the consumer?  Does it merely serve a function for the consumer, or does it say something about who the consumer is? Does the Ad encourage repeat purchase or loyalty to the brand- how? Show awards the brand has won. Show how a brand should be consumed. Allow consumers many ways to return the product. Allow consumers to easily provide feedback. Reward consumers loyalty This assignment asks you to find one ad that addresses each of the needs of the five stages (in other words five different ads). This means that there must be five different ads for the total project, one for each stage (all ads are different from one another).  Create a Power Point Presentation that shows how the advertiser is addressing the needs of the consumer for the specific Consumer Decision Making stage. *Be aware that there is a helpful power point demonstration in a conference opened this week marked as "Advertising and the Consumer Decision Process (Ad Examples)".  This is informative only and does not need to be commented on. First, show the ad in a slide and then follow-up with a slide which explains (bullet form) why the ad slide targets the Consumer Decision Making process stage. ALL ADS MUST BE STILL ADS (NO VIDEOS or LINKS).  Therefore the ad MUST be able to be copied and pasted within the power point slide (NO LINKS).  Here is the format of the presentation: Slide 1: Name, date Slide 2: Problem Recognition Ad Slide 3: Explanation why it addresses this stage Slide 4: Information Search Ad Slide 5: Explanation why it addresses this stage Slide 6: Evaluation of Alternatives Ad Slide 7: Explanation why it addresses this stage Slide 8: Product Choice (Purchase) Ad Slide 9: Explanation why it addresses this stage Slide 10: Outcomes (Postpurchase) Ad Slide 11: Explanation why it addresses this stage Slide 12: Conclusion In the conclusion of the slide presentation choose which ad is most effective (overall) and why. Logistics Run Down: No more than 18 slides in length  (includes cover page and bibliography) Include a cover page and references. Outside sources (esp. learning resources from weeks covered) are encouraged to be cited and used. Organize and utilize the headings given above. No more than 2 grammatical/spelling errors are allowed (please proof before submitting). Text is required to be in Times Roman, using 14-18 pt font, double space the text.  Do not choose distracting PP backgrounds that take away from the presentation of material.  Use bullet format for analysis.   Keep voice in business third person. Do not include visuals in text analysis, if need to add create an appendix and refer your reader to such. Consumer Behavior UMGC Written Assignment #2- Decision Process

QUESTIONS: Please select any service business that you want to run in your area. Based on your business idea, prepare a report and presentation that will address the following: A brief description about the business: Identify the business name, location, and hours and days of operation. (See appendix 1 ) (1 points) As the starting point in your analysis you should identify the primary target consumer for what you have selected. Identify your target market (your customer) (2 Marks). Identify your Strenghts , your weaknesses , your opportunities and your threatsby a SWOT ANALYIS (2 marks ) Evaluate, select and Justify your positioning (2 Marks) Explain the three levels of your service (1 Mark) Explain the service flower by explaining which enhancing and facilitating you will use to attract and satisfy your customers (1 Mark) Describe your 7 P’s? (1 Mark)

Superfoodhype,changes in nutritional pattern and consumer behavior

Directions: To complete this exam, create a separate word-processing document to record your responses. Type your name, date, and course number/section in a header at the top of each page. Number each question in the order presented here, and be sure to label any subsections that are part of a question. Any sources should be cited according to APA guidelines. Pages should be single spaced and should use an 11-point font. Evaluation Guidelines: Each question is worth 12.5%. A perfect score on a question means that you demonstrated a superior level of understanding of the concepts relevant to the question, used the professional selling techniques and processes expected for that area of inquiry, were able to apply the concepts and techniques correctly and appropriately, and presented your ideas comprehensively and with precision. Additionally, 20% of each question’s evaluation will be based on writing ability and the use of correct grammar, punctuation, and spelling, as expected of a university student. Outline the six methods for obtaining commitment. For each method, share an example of what you would say. List and describe four objection techniques, and discuss when you would utilize each one. Describe how you would strengthen a presentation on a cleaning service for each of the following buyer personality types: James is a new salesperson. He is attending his first Chamber of Commerce “After-Hours Get-Together” tonight. He knows that he will meet a lot of people who can help him become a successful salesperson, but he needs information on how to make the most of this networking opportunity. What pre-sales activities should James engage in to be prepared for the event? You are the account executive for a major New York ad agency, and you are trying the get the account for E-Trade. Your contact is E-Trade’s director of marketing. You have already arranged an appointment to meet with her. Your sales team is in the process of planning a sales call and developing sales objectives. How would you prepare for the call? Consider the planning process, pre-call planning, and SMART (specific, measurable, actionable, realistic, and time-specific) objectives. You are a computer salesperson engaged in a discussion with a college graduate who is looking to purchase a new laptop. Use the SPIN (situation, problem, implication, need-payoff) technique to uncover the prospect’s needs. Give four example questions, one from each question type in the SPIN model. You are a new sales representative, and you are attempting to fill your pipeline with sales leads. Discuss the potential ethical issues, if any, for each of the situations described below. Which do you consider clearly unethical? Which fall into an ethical gray area? Which may not be unethical? Explain your answers. A homeowner who is amiable A homeowner who is analytical A homeowner who is a driver A homeowner who is expressive Which prospecting methods will you use? How will you qualify the leads you find? Which qualifying factors will be the most important? How will you organize your prospecting activities? How will you keep good records? A sales clerk at Petco tells a woman, “If you spend five more dollars, we can donate a bag of pet food to the local animal shelter.” A banker tells a mortgage applicant that their chances for approval would increase if they opened a checking account as well. A computer salesperson offers a buyer a free one-year service contract for buying a computer during this month.