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Description Answer all 3 discussion post questions  1) Watch the following  short video by Michael Porter and answer the following questions 1)  What is Strategy? 2)  What are some mistakes made when stating a firm strategy? 2) Canvas Discussion (Angie's List) Now more and more companies provide digital content. In the case, Angie's List charged its customers for accessing reviews. This case indicates that Angie's List (AL) faced a declining growth rate of member numbers. To solve the problem, AL decided to provide a tier of free membership. It also provides paid subscriptions for customers who seek additional benefits. Since customers can only access part of its digital content and services for free, this access is called partially free access. Some companies, like Facebook, just provide totally free access, that is, customers can access all services and digital content for free. However, some companies, such as New York Times, Netflix, and Youtube TV,  do not allow customers to access their services and digital content until customers pay the membership. This is called totally paid access.  Totally free access, partially free access, and totally paid access are the three common methods companies are using to acquire customers. The three methods have their own pros and cons. Based on your knowledge and experience, in what conditions companies need to use totally free access, partially free access, or totally paid access? Please explain.  [Note] Your reply or response must have more than 50 words. Short replies, such as “I agree with you,” “You made a great point,” and “I like your comment,” and repeated content will receive ZERO because these replies cannot reflect your critical thinking. In addition to providing your answers, you can comment on other's responses. 1 point is for your direct response to the question. 1 point is for your comment on other students' responses.  1 extra point is for one "reply" to your response or comment. 3 ) The Chase Sapphire portfolio contains the Sapphire card (which carried no annual fee), The Sapphire Preferred card (which carried a $95 annual fee), and the Sapphire Reserve card (which carried a $450 annual fee). Exhibit 5 in the case presents detailed information on these three cards. Based on Exhibit 5, should Chase continue to support the consumers on the no-fee product (the Sapphire card), or should they migrate them to Preferred or Reserve? Please provide your suggestions on managing the Chase Sapphire portfolio. Note]

Description The customer is always right! Read: https://www.business2community.com/customer-experi... https://hbr.org/2002/06/my-week-as-a-room-service-... Propose and argument for both sides of this Services discussion... (use quotes from the articles) 1. Why should a customer always be viewed as being right? 2. Why should we not consider that a customer is not always right? 3. What can social media and customers' postings  have on a service's reputation?  What should a service do?

Description Instructions By now, you should be familiar with several different advertising and promotion methods that firms use to reach their customers (television commercials, radio advertising, direct mail, magazine ads, billboards and other outdoor media, newspaper, email, online banners and pop-ups, search engines, publicity, events, etc...) Begin this group discussion by identifying at least two different ads/promotions representing two completely different advertising and/or promotion methods to form the basis for your first post. Initial Post  Link, attach or describe at least two different ads/promotions representing two completely different advertising and/or promotion methods and discuss how you believe consumers respond to these different media approaches. Think about attitudes, physical responses, and motivation.

Description About crumbl cookies Explain how you will use paid social to help achieve your social media objectives given your social media strategy. You must tie in your objectives and your personas. Describe the type(s) of ads you will run, provide visual examples. 

Description Reference Chapter 8 and 9 of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More. You have been assigned the task as Marketing Manager to scan social media websites and try to mitigate the negative consumer postings from a recent crisis. In your paper, Explain how organizations use social media to communicate with their consumers through a crisis. Evaluate how the negative comments were handled by the organizations. Describe the importance of the theme of an advertising campaign in social media and how it can be used in this situation. Assess a recommendation for better communication.

Description Assignment Content Word count: Focus on strategies, marketing mix, what you know and recommendations. Think about the addressable market, competition, etc. Outline how the business plans to create customer value and awareness. You have some freedom in your approach, but consider things like: Traditional strategies/ tactics: think about the 4 Ps and non-digital channels to reach the target market SEO/ Digital campaigns: What keywords are important and why? How should/ could they approach SEO, paid search, online networks, etc.? Expand on this beyond these simple suggestions as you see fit.  Email marketing: How should/ could they maximize this approach? How will you develop your list of prospects? What types of emails might work best (promotions, branding, etc.) and why?  Social media plan Define the objective – build brand, drive sales, etc.  Content: type, format, mix Distribution: how to get followers, which platforms, etc ------------------------------------------------------------------------------------------Final Presentation  Presentations should be approximately 10 minutes All team members must contribute and present Content: Introduce the class to your company, product and service. Share the insights from your topic selection submission (e.g., target market analysis and value prop) as well as the situation analysis (focusing on the product review and the competitive/ alternative review).  Also, share the insights on their marketing strategy (from the Marketing Strategy component). Make 3 recommendations for improvement to their marketing strategy - this can include looking at the target market, changing up the marketing strategy, etc. You do not need to do any math or detailed analysis. However, I want you to think critically and share 3 recommendations as though you were meeting with the business owners or CEO. Grading is based on: Inclusion of class content: weave into your presentation topics discussed in class; leverage marketing terms/ vocabulary Clarity of ideas: Do the ideas make sense? Do the strategies flow well into tactics? Ideas are only as good as how well they resonate. Does it feel like 2-3 presentations stitched together or are both the slides and presentation highly coordinated? Presentation quality: How does the presentation look and sound? Does it seem professional? Does it seem like a group’s work but in a singular “voice”?  Are visuals easy to consume and understand? Treat this like a pitch meeting.

Description Service* Site Shadow (visit) – 1 total submissions per visit required; 2 visits required One of the best ways to understand the demands of a service is to see if firsthand.  During this course, each student is creating a Service site visit with at least two different SERVICE organizations. You will be required to use the site visit form listed on Canvas. The visits will create actual connections and physical location visits. (You may have to travel as a result of the visits. You will turn in a service marketing evaluation for each site, including at minimum three pictures of the service (1 – outside, 2 – inside with no employees pictured unless you have received written permission – this will have to be turned in with the picture taken while conducting your visit. (Can be uploaded as a .jpg or part of the Service Evaluation form. 

Description I chose a Chinese brand of cookies called Jiangzhong Hougu, and it is a kind of cookies for health. It main ingredient is Hericium erinaceus, and this is the link: Hericium erinaceus - Wikipedia. Jiangzhong Monkey Girl biscuit is a biscuit made of Hericium erinaceus mushroom launched by Jiangzhong Group in September 2013. Jiangzhong Group selected hericihead mushroom as raw material to develop and produce Jiangzhong monkey Gu biscuit according to pharmaceutical standards. This is the first biscuit on the market that focuses on the "stomach" effect. Due to the different product positioning and large-scale marketing promotion, the product has been hot sold in major commercial hyperterminals and e-commerce, and the sales volume has occupied the first place in the biscuit category for a long time. Jiangzhong Monkey Aunt cookies set off a crazy "monkey aunt boom" at the same time, various brands have also followed up. "Monkey mushroom cookie", "monkey mushroom cookie" and other similar brand names, similar packaging products, to the choice of consumers have brought trouble, and even many times mistakenly bought copycat products.

Description Delivers a compelling final presentation that effectively communicates key insights, strategies, and recommendations.   Prepare a final presentation to be delivered in class or submitted as a recorded video presentation. The presentation should cover the key aspects of your IMC plan and highlight the most critical insights and recommendations 

Description IMC campaign plan An IMC campaign plan involves the integration of different marketing communication tools such as advertising, public relations, direct marketing, sales promotion, and digital marketing to achieve marketing objectives. For this critical thinking assignment select one of the following scenarios to create an integrated marketing communications plan that is aimed at building and enhancing the brand's strength.  Scenario 1: Launching a New Product You are tasked with creating an integrated marketing communications plan for the launch of a new eco-friendly cleaning product. The plan should include strategies to engage consumers through various channels, such as social media, influencer partnerships, and traditional advertising. Additionally, the plan should emphasize the product's sustainability and its benefits to both the consumer and the environment. Consider how to leverage data analytics to measure the effectiveness of the campaign and adjust strategies accordingly. Scenario 2: Rebranding Campaign Imagine you are working for a well-established but outdated fashion brand that is looking to revamp its image and appeal to a younger demographic. Develop an integrated marketing communications plan that incorporates a mix of traditional and digital media to reposition the brand as trendy, sustainable, and socially conscious. The plan should include strategies for storytelling, influencer collaborations, and experiential marketing to create a buzz around the brand's new identity. Scenario 3: Nonprofit Fundraising Campaign You have been tasked with creating an integrated marketing communications plan for a nonprofit organization focused on environmental conservation. The goal is to raise awareness and funds for a specific conservation project. Develop a comprehensive plan that integrates storytelling, social media advocacy, partnerships with eco-friendly brands, and community engagement events. Emphasize the impact of the project and the urgency of the cause to inspire action and support from the target audience. Once you have chosen a scenario, complete the following sections: make sure you reference your textbook to consider all details needed. Research and Analysis Identify the target audience and conduct thorough research to understand their preferences, behaviors, and needs. Analyze the market and competitors to identify opportunities and challenges. Campaign Objectives Clearly define the objectives of the campaign. These could include increasing brand awareness, driving sales, or changing consumer perceptions. Creative Concept Develop a creative concept that resonates with the target audience and aligns with the brand's values and positioning. Create a compelling message that communicates the unique selling proposition of the product or service. Media Planning Determine the most effective media channels to reach the target audience. This could include digital, social, print, or broadcast media. Develop a media plan that outlines the budget, reach, frequency, and timing of the campaign. Execution Find actual campaign materials, such as advertisements, promotional content, and marketing collateral from existing brands - that represent the image you are looking for in your brand. Ensure that the campaign materials are consistent with the creative concept and messaging. Measurement and Evaluation Establish key performance indicators (KPIs) to measure the success of the campaign, such as website traffic, sales, or brand sentiment.