Overview For this assignment, you will apply the Critical Process discussed in Chapter 1 of the text ...

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Overview For this assignment, you will apply the Critical Process discussed in Chapter 1 of the textbook (use steps 1 – 4: Description, Analysis, Interpretation, Evaluation) to an advertisement. You will analyze one aspect of identity - race or gender - in the ad. Instructions: Select an advertisement that has been published or broadcast in the US. Analyze how race or gender is portrayed in the advertisement. Apply the 4 steps of the Critical Process to do this analysis. Answer the following questions and submit your responses to Canvas. Please number your responses. What is media literacy and why is it important? What advertisement did you select and how did you choose it? (Paste a photo or include a link to the ad). Please note where and when the ad was published or broadcast. Discuss all 4 steps of the Critical Process and how race or gender is portrayed. Please list them step by step (Description, Analysis, Interpretation, Evaluation).**Refer to the section in Chapter 1 of the textboo Download section in Chapter 1 of the textbookfor a more detailed discussion of the Critical Process and the 4 steps. Refer to this pageLinks to an external site. from the Critical Media Project to help you think about why identity matters. Summarize your main points and/or conclusions from your analysis. Resources: The Media Education Foundation has some great resources and guides for analyzing advertisements: Deconstructing an Ad_MEF.pdfDownload Deconstructing an Ad_MEF.pdf Deconstruct Video Ad_MEF.pdfDownload Deconstruct Video Ad_MEF.pdf The Critical Media ProjectLinks to an external site. has lots of excellent resources about race and gender in the media. The Critical Media Project is a free media literacy web resource. Why Identity Matters Download Why Identity Mattersfrom the Critical Media Project Critical Media Process Download Critical Media Processfrom textbook Submission and Grading Length: Approximately 2 - 4 pages, with a minimum of 2 pages of text (longer if you are counting title/name etc.) Double-spaced, 1 inch margins, 12 point font