OpenTable was the first mover in the world of booking orders for restaurants around the globe (www.v ...

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OpenTable was the first mover in the world of booking orders for restaurants around the globe (www.vox.com ). After obtaining notoriety, they issued a massive IPO (www.reuters.com and https://press.opentable.com/news-releases/news-rel... ) resulting in a stock price peaking slightly over $100/share. After peaking, the company was by Priceline for $2.6 billion (www.wsj.com ). However, the investment faced turmoil as lawsuits and a $941 million write-down devalued the acquisition ( https://archive.findlaw.com/blog/ibm-sues-pricelin... and https://wp.me/p4287S-Rtl ). The devaluation triggered a reconsideration of OpenTable’s role in the market. OpenTable matured and no longer had a blue ocean strategy (https://www.launch-marketing.com/?p=6568 ) to rely on. Therefore, Priceline retooled and rolled back OpenTable’s operations while entering the emerging ultra-competitive food delivery service market involving Doordash and other competitors. However, no one is certain whether OpenTable has a future and history has yet to judge whether Priceline’s investment was a sound or poor investment. Now, it is time for you to write history! Goal. Your goal is to determine and argue whether OpenTable was a sound acquisition for Priceline using the concepts from this and other courses. Jumpstart your research at: https://www.businessinsider.com/opentable-explaine... http://press.opentable.com/ and Chapter 9, Case Study 9.9 in the textbook. Also, follow with internet-based research to collect the evidence you need to determine whether the merger was a sound acquisition. Moreover, you must integrate at least three concepts, from this course, into your argument. The resulting paper must be a 5-7 page APA-formatted essay argumentative essay citing evidence supporting your determination. Remember, you have a helpful resource at https://courses.lumenlearning.com/suny-englishcomp... to help with planning and drafting your essay. You may also wish to consult https://courses.lumenlearning.com/suny-information... for advice on researching and organizing findings.