OPEN BOOK, TAKE HOME. Answer the following questions: Describe the five different types of audience ...

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OPEN BOOK, TAKE HOME. Answer the following questions: Describe the five different types of audience segmentation presented in the Potter textbook (pp. 130-132). Explain cross-media promotion, using an example that you may be familiar with (p. 134). Describe Potter's three tasks of information processing (p. 143), including associated goals and foci. Explain the difference between exposure and attention (p. 149). What are the four exposure states and what do they mean? Why is tolerance for ambiguity an important part of critical assessment of media content? (p. 160) How do programmers design shows to attract and retain audiences? (pp. 171-172) What are some of the character demographic patterns identified in the text? (p. 174) Explain the issues related to portrayals of body image in visual media. (p. 179) Explain the four types of skills and knowledge required to assess entertainment messages (p. 189), using any show, movie, book, music video, etc., as an example. Describe the differences between traditional and digital advertising strategies (pp. 202-203). Be sure to provide sufficiently engaged, detailed content in your answers. You must cite the textbook at least once, using an in-text citation where you use the information, and accompanying reference list at the bottom of the page. Do not copy information from the Internet without quoting it and citing it. Plagiarism will result in a zero for this assignment. Robots are not your friends. %( Check grammar and spelling before submission. Submit your responses in a Microsoft Word document. Use headings in the upper left corner, including your name, class, and date. Use a centered title for your submission. This assignment is worth 50 points. Late submissions may be accepted with a penalty unless prior arrangements have been made. PreviousNext