Objective: Design three unique consumer sales promotions for EC30 Laundry Detergent (EC30 | Shop La ...

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Objective: Design three unique consumer sales promotions for EC30 Laundry Detergent (EC30 | Shop Laundry Swatches |ec30clean.com). One for each of the Mosaic USA segments profiled in the documents that are attached (Digitally Savvy, Suburban Sophisticates, Babies and Bliss) Instructions for each of the three Mosaic USA segments: 1. Visit and explore the EC30 Laundry Detergent website (Enlightened Clean | EC30Clean.com) and learn about the company and its products and positioning. 2. Examine the profile of the segment's demographic and psychographic characteristics. 3. Design a sales promotion for EC30 that will best appeal to consumers with the segment's demographic and psychographic characteristics. The design should include: Identify and explain objective of the sales promotion (e.g., increase revenues, build trial) Identify the\ target audience in that segment. Specifically, choose between existing users of EC 30 Laundry Detergent or consumers who have not yet tried EC 30 Laundry Detergent. Propose three types of consumer promotions. (If you are not familiar with different types, research learn about them online, for example, at 20+ Sales Promotion Examples [+Definition & Expert Ideas] and What are Consumer Promotions? With Consumer Promotion Examples) Recommend the type of promotion you think will work best and explain why. Explain the message that will come with the consumer promotion. What benefits will consumers gain from it? What calls-to-action will it contain? What compelling visuals will it contain (feel free to include image clips)? Identify how the sales promotion will be made available to the target audience (e.g., email marketing, types of social media). 4. Write a report (500 words or less) that concisely and clearly summarizes the details of your three consumer promotion designs. The report should have a professional looking title page and the following sections: EC 30 Laundry Detergent: Promotion for the Babies and Bliss Consumers EC 30 Laundry Detergent: Promotion for the Suburban Sophisticates Consumers EC 30 Laundry Detergent: Promotion for the Digitally Savvy Consumers