Module 11: Introduction Chapter 12 PowerPoint slides (242.346 KB) In Module 11, we continue the s ...

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Module 11: Introduction Chapter 12 PowerPoint slides (242.346 KB) In Module 11, we continue the study of corporate strategy with an emphasis on diversification. By this time in the course, you should have a solid understanding of strategy planning concepts and principles and have had multiple opportunities to apply the information. The concept of diversification becomes important now as an essential feature of business adaptation. Many companies are attracted to diversification to create value, so it is important to understand the concept. Learning Outcomes Understand the relationship between diversification decisions and a company’s resources and capabilities.  Assess a company’s potential to establish competitive advantage through deploying the concepts of economies of scope, transaction costs, costs of entry, and relatedness. Compare circumstances where diversification does and does not create value. ReadingsRequired: Chapter 12 in Contemporary Strategy Analysis Chapter 12 PowerPoint slides in Contemporary Strategy Analysis Yildiz, H. E., Morgulis-Yakushev, S., Holm, U., & Eriksson, M. (2023). A relational view on the performance effects of international diversification strategies. Journal of International Business Studies, 54(1), 203–217. https://doi.org/10.1057/s41267-022-00516-8 Recommended: Habib, N., Ariyawardana, A., & Aziz, A. A. (2023). The influence and impact of livelihood capitals on livelihood diversification strategies in developing countries: a systematic literature review. Environmental Science and Pollution Research, 1–17.  View PDF Module 11: Discussion Corporate Strategy and Diversification Corporate diversification strategies raise a wide range of strategic management issues. Read the case study found in your textbook: Case 16: Manchester City: Building a Multinational Soccer Enterprise, p.554 (in the textbook).  Discuss how Manchester City Football Club (MCFC) established competitive advantage? Discuss the circumstances where diversification created value for MCFC? What were the circumstances where it did not create value? Discuss how MCFC's resources and capabilities influence its diversification decisions? Directions: Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.  Your initial post should address all components of the question with a 500 word limit. Reply to at least two discussion posts with comments that further and advance the discussion topic.