Marketing plan paper and presentation for colgate-palmolive, professor sends papers to turnitin so p ...

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Marketing plan paper and presentation for colgate-palmolive, professor sends papers to turnitin so please refrain from AI usage. Below are the instructions and the rubric. Marketing Plan Paper and Presentation The Marketing Plan Paper and Presentation is worth 200 points total, comprising 20% of your final grade. The paper portion is worth 125 points (12.5%) and the presentation is worth 75 points (7.5%) of your final grade. Paper Portion (125 points possible) Select a company/non-profit organization that is considered a competitor to the business/organization with which you are currently employed or one with which you wish to be employed. The benefit about learning more about your competition is that you will better understand the market and how both your organization and the competition compete in it. You are essentially “scouting” the competition with this assignment. Your instructor will need to approve your organization selection. Using the “Sample Marketing Plan” at the end of Chapter 2 of your textbook and/or Sample Marketing Plan in the Appendix of your textbook, develop a marketing plan for this organization. Addition information on Marketing Plans can be found in the Resources section of ECN for this course. The material we cover throughout the course should be applied in creating/doing the marketing plan. You are encouraged to use additional resources besides our textbook for completing this assignment. Such resources may include company trade journals, website, brochures for organizational information and additional textbooks and reference materials for marketing plan development information. It may be difficult to obtain information regarding the financials for an organization if such information is not posted on a website. Do your best to address the financial requirements of the marketing plan. If specific financials numbers/values are not available, do you best in determining the specific categories that would be in a company balance sheet/income statement for this organization. Please follow the following format for the written assignment: - Proper grammar, spelling, usage, etc. - Thoroughness and quality of the analysis - APA 7th edition writing style including proper referencing - Maximum length: 12 pages (References may take up additional pages) Presentation Portion (75 points possible) Prepare an 8-10 minute audio and video embedded professional presentation and save as a link. This presentation will be viewed by other members of the class for discussion/assessment purposes. The presentation should be 10 slides maximum containing the primary marketing plan content. Your presentation will be graded based on the following criteria: Content, Organization, Delivery, Length, and Professionalism. Grading rubrics for the written and presentation portions of this assignment are included at the end of this syllabus.