Many digital platforms and social media sites, which can be referred to as channels, are widely used ...

---

Many digital platforms and social media sites, which can be referred to as channels, are widely used in marketing strategies. Ways of using leveraging them include hosting social media giveaways and partnering with social media influencers. These communication channels may attract buyers and increase customer loyalty. However, some businesses don’t use these channels to their advantage. Identify a company that could benefit from leveraging digital marketing and social media better.  Respond to the following Select 2 digital and social media channels whose strengths would make it a potential marketing tool for your selected company. Why would these channels benefit the company? What types of social media posts or content would be helpful? Determine 2 key performance indicators (KPIs) to measure the success of your selected channels.