Instructions: Select a Brand: Choose a brand from one of the following categories: Food brand Clothi ...

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Instructions: Select a Brand: Choose a brand from one of the following categories: Food brand Clothing company Technology company Automobile company Airline company Complete the Chart: Create a chart in Word or Excel similar to the one below to identify and describe the market segmentation characteristics of the chosen brand. Fill in each section with relevant information based on your analysis of the brand’s target market. Use market research. Segmentation Type Enter Your Brand Name Here Demographics Psychographics Geographics Behavioral Characteristics Conduct a Brief Analysis: Write a brief analysis explaining how the identified characteristics of the target market can influence the brand’s marketing strategy. Submission Instructions: Please use: APA formatting using a cover page, 1-2 content page(s) and reference page. Word document. Include the above chart for your chosen brand in your paper. Cover page Content page Content page References