INSTRUCTIONS In this short assignment, you’ll examine how one brand uses social media publishing ...

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INSTRUCTIONS In this short assignment, you’ll examine how one brand uses social media publishing and engagement strategies to support its storytelling efforts. Instructions: Choose a brand whose social media presence interests you — this can be a company, nonprofit, or public figure with a defined storytelling strategy. Review at least two of the brand’s social media platforms (for example, Instagram and LinkedIn, or TikTok and X). In a brief 200–400 word analysis, address the following questions: How does the brand use publishing (what it posts, how often, tone, content mix, etc.) to communicate its story? How does the brand use engagement (comments, polls, shares, responses, community interaction) to strengthen that story or connect with its audience? What seems most effective about the brand’s approach — and what might you recommend improving? Evaluation (5 points total): 2 points: Demonstrates understanding of publishing and engagement concepts from class 2 points: Provides thoughtful, brand-specific analysis with supporting examples 1 point: Writing is clear, organized, and within the word range Submission: Upload your response as a Word document or PDF via the Sakai “Assignments” tab. Tip: Strong submissions move beyond description (“The brand posts videos”) to interpretation (“The brand uses short-form video to reinforce its narrative about accessibility and innovation, inviting user comments to co-create that story”).