Instructions Improving Brand Relevance through Creative Concepts Select a brand that is currently ...

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Instructions Improving Brand Relevance through Creative Concepts Select a brand that is currently facing challenges in maintaining relevance or is seeking opportunities for growth. A brand that needs revitalization through new products, services, a new image, etc. Feel free to use generative AI such as ChatGPT or other platforms to help with brainstorming. Applying what you have learned in this week's lesson, write a 2-3 page paper about revitalizing a brand's relevance and include the information below: Identify the brand in trouble Market research – what is the potential for the brand? How will you source new concepts? Use AI to brainstorm ideas to develop concepts to improve the brand Explain how you will analyze and prioritize the ideas from the bullet above Conclusion Paper length - 2-3 pages not including title page and reference page. Please use APA formatting. Make sure to provide at least 2 outside sources to support your work.