Individual Papers? Our group chose the perfume industry, and the brand I chose was Zumalon ØPeter ...

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Individual Papers? Our group chose the perfume industry, and the brand I chose was Zumalon ØPeter Drucker: “A company has only two basic functions: innovation and marketing.”  ØSWOT  ØPorter’s 5 Forces – Adds customers and other outside views…  Ø  Ø  ØExperience, Exchange, Evangelism, Everywhere  ØInnovation Vs. Exploitation  Ø“Seeing Around Corners…”  ØLook for Weak Signals and Build Scenarios to Disprove  ØGalvanizing Your Organization