In this assignment we will work with a real existing challenge for a Startup/SME of your choice. Th ...

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In this assignment we will work with a real existing challenge for a Startup/SME of your choice. The assignment can start as soon as the first class encounter and will end with the final submission of the written part You will gather all content and learnings shared/discussed in class to build a plan with suggestions to improve the marketing efforts of the company, aiming to achieve their goals. For that, a basic suggested structure/flow you should consider: . In-depth understanding: a SWOT analysis would incorporate most needed information/understanding, . Understand the target audience(s): available data and analysis, and/or collect new data, . Understand the goals and objectives, as well as limitations and budgeting, and other aspects that can limit your marketing suggestions/plan, . Understand and define your suggestions for: target audience, value proposition/differentiation, pricing, products, partnerships, customer engagement, and communication activities. You must SUBMIT a document with your developed work. Your submission should contain data and references to support your arguments for your content development. A document with a minimum of 5 pages of content in APA format, plus references list.